A new way to lose your Xbox controller

Microsoft loves its special edition Xbox customizations. In the past we have seen such things as the Star Wars Xbox and the white Xbox to name only two. Now the game console maker is pushing out a new limited edition controller to make you feel more a part of your first-person shooter game: camouflage version of the wireless device.

Xbox Live chief Larry Hryb explains: "Today we are announcing the Xbox 360 Special Edition Camouflage Wireless Controller, which features a transforming D-pad and a unique camouflage design. The price will be $54.99 USD (ERP). In the U.S., the controller will be available exclusively at Walmart beginning in May. Outside the U.S., the controller will be available in select regions worldwide, also from May".

You have to hand it to Microsoft -- the company has come up with an almost endless way to continue to profit from a gaming console that launched way back in the dark ages of 2005. With a continuous parade of new games and custom, limited-edition consoles and controllers, Xbox is still a cash cow eight years later. And this, given that we are all pretty sure that Microsoft is just about to unveil the next version of its living room stealth takeover device.