Samsung shows off its curves in new Galaxy Round ad

Flat screens are so yesterday; curves are where it is at these days. Not content with constantly increasing the size of phone displays, handset manufacturers are now looking for a new twist. Both LG and Samsung have decided that curves are the way ahead. LG has officially announced the G Flex following on from the Galaxy Round that was revealed by Samsung just a few weeks ago, but it is the Samsung handset that is highlighted in a new ad.

As the Galaxy Round is destined for the Korean market, it should come as no surprise that the commercial is in Korean. This matters little as the looks of the phone speak for themselves. The advertisement demonstrates various curved objects that sit neatly in the hand to highlight that a great design decision has been made. Oddly, most of the objects shown -- an egg, a hand, a lemon, a glass -- are convex in curvature, so it's not really a direct comparison with how the handset will sit in the palm.

The Galaxy Round is curved differently to the G Flex. Both handsets have concave displays, but while the LG G Flex is curved along the short edges, Samsung has opted to curve the Galaxy Round along the length instead.

When Samsung's handset was unveiled a few weeks ago I asked whether curved screens are a gimmick or are genuinely useful. Now we have two handsets that are curved along different axis, the next question is... which is better, horizontal or vertical curving?