Apple's core is rotting

Apple store logo

I should read Harvard Business Review more often. There, Juan Pablo Vazquez Sampere offers insightful and fresh perspective in post: "We Shouldn’t Be Dazzled by Apple’s Earnings Report". Of course, I would agree, having written something similar in past BetaNews posts. Point is the same, just the context changed. I lack his prestige and venue, and that's okay. The observations we both make aren't rocket science, or shouldn't be.

Simply stated: Atop the pinnacle of success, Apple stands at the precipice of failure. The scrappy innovator is gone, replaced by the, ah, Establishment cofounder Steve Jobs and his renegades challenged with years of guerrilla tactics. Apple has in this decade achieved huge success. But managing success is challenging, if your business model is innovation. The two objectives often work cross-purposes.

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Apple defenders will rap this post, waving around the recent quarter's fantastic results: $74.6 billion revenue; $18 billion net profit; 74.688 million iPhones shipped. The numbers are amazing. Consider this: Apple profits equaled Google revenues ($18.1 billion) for the same time period. The fruit logo company is a juggernaut, and that's the long-term problem.

David Becomes Goliath

Sampere presents a quick, and appropriate, recap of disruptors versus incumbents. Apple has moved from the former to the latter category, where holding onto loyal, high-end customers matters more than innovation for all. In May 2014 BetaNews analysis "Why Apple no longer innovates", I said something similar and recanted my December 2009 post: "Why Apple succeeds and always will". That company is gone, standing as Goliath—no longer David—seeking to preserve the status quo rather than adopt new rules of engagement that disrupt the Establishment.

I sympathize with the dilemma CEO Tim Cook faces. He's a logistical genius, and preserving Apple's success plays to his strengths. Successful companies, particularly those that are publicly traded and which come to dominate a category of products used by a large number of businesses or consumers, are less inclined to take risks. Incumbents don't want to tip over the cash cart, while upstarts have less to lose and can risk more.

Last month, I asserted that "Apple is boring", observing that's recipe for current success. But the past (innovation) and future (little disruptive innovation) is the other perspective worth flushing out—and how Apple waves around fabulous data to obscure tactical shortcomings.

Sampere sees in Apple's calendar fourth quarter earnings report attempts to distract from fundamental problems. In April 2014 analysis "Tim Cook pulls off a Steve Jobs", I make similar point about a different set of quarterly numbers. Both of our posts even use magician art. But his story is more important because of context: Record quarterly earnings. He writes:

By dazzling us with dollars, it seems that Apple’s leaders are deliberately trying to divert our attention. By making such a communication effort to let us know how much money they’ve made—instead of what they’ve done to change the world recently—they are inevitable forcing us to ask ourselves, is this what we get from the new Apple?

Risk Nothing

The answer: Yes. That's what you get. He is right to write: "Announcing boatloads of money, as if that were point, makes us think Apple no longer has the vision to keep on revolutionizing". Apple Pay isn't revolutionary. Nor is Apple Watch. Bigger smartphone screens propelled the quarter, but demonstrate status quo thinking: Preserve existing revenue streams without taking risks.

Risk-taking defined Apple under cofounder Steve Job's leadership. Some examples:

  • iMac (August 1998)
  • iTunes (January 2001)
  • OS X (March 2001)
  • Apple Store (May 2001)
  • iPod (October 2001)
  • iTunes Music Store (April 2003)
  • iPod mini (February 2004)
  • iPod nano (September 2005)
  • iPhone (June 2007)
  • App Store (July 2008)
  • iPad (April 2010)

I asserted three days before the iPhone 6 and 6 Plus announcement:

This launch is when CEO Tim Cook proves whether or not he can be an innovation leader...Risk must define the next-generation iPhone, and more—other products coming on Tuesday. I don't suggest Cook should dump older iPhones, like Jobs did with iPod mini in late 2005. My point is taking design-innovation risks that defy established conventions and define new ones.

Apple took no such design risks with iPhone 6 or 6 Plus. The Cook era is, so far, one of stewardship rather than innovation. Apple's CEO chooses to preserve and extend rather than innovate and expand. Given the recent quarter's blockbuster results, there is much to be said in favor of the status quo.

That said, Sampere is right. Whatever Apple was it isn't anymore.

Photo Credit: 1000 Words/ Shutterstock

229 Responses to Apple's core is rotting

  1. BoltmanLives says:

    Apple will cease to exist in about 30 years..absorbed by another company.
    They have all their eggs in a basket that REQUIRES innovation, a one trick pony that's getting OLD.

    • mytake4this says:

      Shouldn't all consumer tech product companies " require " innovation? Crank telephones are no match to smartphone ;) At the current rate of incline in earnings, in thirty years time, Apple could buy California. :)

    • john young says:

      30 years. Do yo have some crystal ball? In 5 years they will buy Microsoft with petty cash.

  2. WP7Mango says:

    A long time ago, Apple was seen as "anti-establishment". It was anti-IBM, anti-Microsoft, etc. And it established a cult following based on that very premise.

    The problem now is that Apple IS the establishment. But in the process of becoming the establishment, it didn't succeed in taking down IBM, nor did it succeed in taking down Microsoft. And then Google came along too. And because of that, the tech world now doesn't need to root for Apple anymore.

    I recently read an article on how Silicon valley is warming to Microsoft, mainly because of Nadella and the changes he is making. It wouldn't need a big shift in the tech world to foster an anti-Apple culture, especially since many people like to root for the underdog, whoever that may be at the time. I'm not saying it WILL happen, but it certainly COULD happen.

    • Info Dave says:

      I think the anti-Apple culture is alive and well. Many despise the walled garden. Many despise the iSheep cult. Many are pro-Microsoft. Many are jealous. As Joe points out, Apple has turned from David into Goliath. Many don't like the 800 lb. gorilla in the room. The gorilla was IBM, then Microsoft, perhaps now Apple.

      • WP7Mango says:

        There may be an anti-Apple culture in some of the tech world, but I don't think it's strong enough to influence the general public yet. The average consumer is what matters to Apple. If the mindset of the average consumer changes, that's when Apple will be in trouble.

      • Info Dave says:

        Apparently not :-)

      • WP7Mango says:

        The average consumer is what matters to Apple - that's their huge market. If the mindset of the average consumer shifts out of favour with Apple, that's when Apple will be in big trouble.

      • ghoppe says:

        @WP7Mango You have reversed cause and effect. Apple has been able to be successful by keeping the mindset of the average consumer in mind when developing its products. It's something other companies have been unable or unwilling to do. I wouldn't worry about whether the mindset shifts or not.

      • mytake4this says:

        Not at a time in-which they have the better product.

      • john young says:

        "Many are pro-Microsoft"

        I don't know anyone, outside of MS employees, partners or those that base their careers on MS products, that is "Pro-Micrsoft".

        Normal people are indifferent to negative on Microsoft.

      • tasburath says:

        I am pro Microsoft.

        My phone is a Lumia Icon and I love it, much more than I did my Android phones in the past.

        I use Onenote, OneDrive & Office and am happy with them.

        Speak for yourself, not for people such as myself or others who prefer Microsoft's products.

      • john young says:

        So you are posting on a tech blog site, about how you use all of the MS products.

        I am betting you are in some tech job and you support MS products.

        Thanks for making my point.

        Go to a Starbucks, Insurance office, grocery store, furniture store, a tire repair shop and ask them how they feel about Microsoft.

        They will either be indifferent (don't care either way) or make some complaint about them, like "My PC is constantly getting Malware".

      • Bill Stelling says:

        ROLF!!

      • TrickyDickie says:

        I'm not in 'tech' and I love Microsoft products. You aren't speaking for me lol

      • Matt1022 says:

        I work in a hospital and I love my HTC One M8 for Windows, Xbox 1, Surface Pro 3, ect. Despite your best intentions, there are plenty of people who do, in fact, like or love Microsoft products.

      • Eric Sleeper says:

        I don't know man -
        I know there are millions of people that love their Xbox.
        Many, so many, that love Office (mainly Excel).
        As I have a tech business (home onsite visits on the side), I have heard them curse Windows Vista, but much more I love Windows 7 (Windows 8 was more frustration until I installed Start8).

        But I do see your point, but to be fair, I know a lot of people that hate Apple, and many times, they can't even give me a good reason. And don't get me started with Android users complaining.

      • john young says:

        "Many, so many, that love Office"

        Yeah and they probably love turbo tax as well. Sorry I don't buy it. MS Office is a good software package, but its an Office software package. It either does the job or not.

      • Eric Sleeper says:

        I am not sure what industry you work in - But yes, people love Excel, even Outlook at my company. This is not meant to be an insult, as I have worked in a few industry (different people), but I guess if you work at a company hires incredible talent you have to provide the best tools, anything else would slow them down. Where I am now, they use Excel, they really use Excel - to the point nothing on the market would even come close - so yes, they love it. It's important to understand, if people are trained correctly with the best tools, they fall in love as they can do more (work smarter, not harder).

      • john young says:

        Yes people in our accounting office use and possibly "like" excel. If I tried to give them something else they would complain. Not because Excel is that much better, but they would hate the change.

        They don't confess to people how much they love Excel. It is a tool, that they use to do their job, nothing more. It is hard to get excited about a speed sheet. Just like its hard to get excited about a washing machine. That said more and more accounting tools are slowly removing the need for Excel. Our latest versions of both People Soft and Kronos have built in functions that have replaced many of the manual Excel duties. I believe in our Accounting department, which is about 80 strong, there are only a handful of users that must massage data in Excel anymore.

        Outlook is for older people IMHO. Everyone young thinks its a bloated piece of software and much prefer web based email. Admin's like it because it is a good tool for delegation. Only our head quarters office users really use it as the rest of the company uses OWA. Of the actual Outlook users, they probably use 5% of the tool these days.

      • Eric Sleeper says:

        "Not because Excel is that much better, but they would hate the change." - you just made my point. They either have no strong need, or have no idea the power of Excel and what it can do for the business and their daily work life.

        Everything can be looked as a tool and nothing more, but it's possible to love the best of the tools (once you find them). Most companies can't afford People Soft, SAP and so on to automate such reports - but yes, it's great you do for sure.

        Once gain - training and understanding the advanced aspects of tools - Outlook has some great stuff - it's still king.

        But I see the pattern here from these post and previous ones. Your goal is to give the 'good enough', basic tools. Granted it helps on training cost, it works for some, but you miss out on so much.

      • john young says:

        In my almost 20 years of IT I have seen so many products bought because someone "bought" the sales pitch, only to never be fully realized.

        Sure the tools had tons of features, but if you are NEVER going to use them, then it does not matter.

        Success is matching the right tool, for the realistic needs.

        IT people get flustered in their geek lust for products and users just don't see it the same way. They need to get their NON IT job done, and ofter an IT tool helps them. That does not translate into some love or passion for a spreadsheet program.

      • glenn says:

        Excel is SOOO much more than just a spreadsheet, it's almost a programming language. Excel is incredibly flexible, especially when you use the Visual Basic macro capability. I have used it solve many complex electronic engineering design problems.

        In my previous job as an application engineer for the second largest analog integrated circuit company, we created special Excel spreadsheets as design tools to allow our customers to set up some of our more complex ASICs.

      • rauckr says:

        It is not that simple. They have the installed base. That makes them the 800 lb Gorilla in the room since compatibility with those you need to interact with critical path. That is slowly changing but it will take a number of years.

      • Bob Grant says:

        I can give many valid reasons for thoroughly disliking Apple, and their ecosystem... I just don't feel like posting it here as the reasons tend to start arguments from people who don't understand what an opinion is, and that people can have different opinions without it causing the end of the world.

      • rauckr says:

        We have to give Microsoft their due. They created an environment (Windows) that third party software vendors used to build a vast array of great software that dominates the business world to this day. Mac software is on the rise but it is not there yet.

      • Person McPersonson says:

        Anti-anything rants are the product of the insecure. People are insecure over their choices so try to knock down everything that doesn't align with their choices. If they were confident in what they used then why put so much effort into knocking the competition?

      • Info Dave says:

        Well put. Let me add to that, Some people will say things that are simply not true, either for their side, or against the competition. Only a fool lets facts get in the way of their opinion.

    • Person McPersonson says:

      Apple was anti-"you need expert training and computers are for business only" which happened to be the establishment at the time. Apple was never "down with government" or "down with IBM just because they're big."

      As for taking down Google, IBM, or Microsoft, their goal was never to put them out of business, but you can't deny Apple has knocked them down a peg or two.

  3. john young says:

    ATTENTION - THIS IS A NOT A REAL BLOG POST BUT A BETA NEWS LINK BAIT ARTICLE/REVENUE GENERATION PROGRAM. YOU ARE ADVISED TO MAKE SURE YOU AD BLOCKING SOFTWARE IS UP TO DATE.

    Shocking Joe's writes yet another "Apple is going to come crashing down" blog post!!!!!

    If you keep writing them year after year eventually you will be right. Then again their success could outlive you, so you may never see your predictions come true.

    I think you should create a bunch of these, will them to someone that will post them under your name after you are gone, so you can have the last laugh!!! Maybe I should start a company/service based on this idea, have an app, probably not an iOS app, you know since Apple will be gone.

    • Info Dave says:

      "If you keep writing them year after year eventually you will be right."

      The corollary to that is, say it often enough and people might start to believe you.

      • john young says:

        no one that buys Apple products has any idea who Joe Wilcox is. If they do they know one thing......he is wrong a lot.

      • Bob Grant says:

        Interesting that to MS fans he is considered an Apple fan, and to Apple fans he's an MS fan... I don't know what Android users think, but I see him as obviously neither of the above.

    • AdRa says:

      Nobody said apple is crashing down. All he said is their research and innovation department is not outputting anything substantial or interesting.

  4. HitlerWasRight says:

    one can only wonder what would happen if Apple just designed the hardware and Microsoft built the software... How long do you think it will be when the similarities are so great that there really won't be anyway to tell them apart. Microapplesoft..

  5. brunul says:

    How do you come up with these titles?!

  6. FF222 says:

    1. Our society rewards mediocrity over geniality.
    2. Apple is more mediocre than any other company.
    That's the two reasons why Apple is doing so well.

    • mytake4this says:

      1) Apple is quite friendly
      2) In your mind.

      • Bob Grant says:

        1. My friends don't force me to use their ecosystem just because I want to use some hardware they made.
        2. Then what's your definition of mediocrity?

      • mytake4this says:

        Good for your friends. And I repeat, Apple is friendly products, which just work.

        My definition of mediocrity is the same as the dictionary. Todays' music and TV entertainment, are very good examples of mediocrity.

      • Bob Grant says:

        "They just work." Right... That's why I've had to try and fix dozens of people's wifi adapters in their macbooks so they can use their new modem... (and Apple had released an update that completely disabled their wifi adapters)

  7. danman1111 says:

    Risk taking continued
    2011 iCloud
    2012 iPad Mini (Low Seller at low Margin, hard not to call this a risk)
    2012 Apple TV
    2013 Mac Pro
    2014 (granted not much)
    2015 Apple Watch

    • Eric Sleeper says:

      Nice
      iCloud (mainly for backup and restore of your iOS device was way ahead of others) .... Same as AppleTV (which I am slowing replacing all of ours, as it's just not getting the love anymore from Apple).

      • Kandric says:

        Microsoft launched OneDrive (then SkyDrive) in 2007. 4 years before Apple had a similar service.

      • mytake4this says:

        Yes, iCloud is behind OneDrive, which is better. Unfortunately, OS X, and iOS are so much better than Windows of late, and their hardware, be it phone, tablet, or PC / laptop, Microsoft is just hoping to catch up. A smartphone without apps, is rather dumb. Yosemite is a very good OS. Microsofts best shot at hardware is the Surface Pro 3 - not too bad - a little overpriced. Add Win10, Cortana, and throw in a keyboard, and Surface Pro 4 may be something to consider.

      • BoltmanLives says:

        Icloud runs on Microsoft Azure

      • Hecc-MA says:

        I'm testing Windows 10 and I'm not quite sure OSX or iOS are any better than this.

      • hyperhyper says:

        The Surface Pro 3 is a fantastic device and it is hard to compare it to the iPad because it does so much more. I suspect that in a year or two, you will hear from Apple that they are going to amalgamate their OSes but again, that is the point of the article. Apple simply follows after others have done the trailblazing. Their die hard customers (John Young as an example) are not aware of what is out there and they simply do not care because if it doesn't have an Apple logo on it, it's crap. I would like to say that this is an exaggeration or hyperbole but it's true. I don't mind using some Apple products but I go with what the best at the time of my purchase. Apple has not been there for me in the last 3 years but I'm hoping they can rise to the occasion at least a few more times before they become the Sony of 2000-2005.

      • Eric Sleeper says:

        Yes agree.
        However - Not utilized for consumers, at least on the level of backing up photos of your phone, nor a restore. Example, my iPad broke, go a new one, asked if I wanted to setup a new or restore from the cloud - when I did the cloud - BAM, everything was there expect my account passwords (I had 4 accounts). Settings came back, background, apps started to download.

        On that - My WP8+ does the same thing very well (in some cases better).

    • john young says:

      Honestly in Joe's list the only one I consider a risk was the iPad. The tablets before that were a failure for the most part.

      The iPod and iPhone, other companies already had devices on the market and Apple entrained and redefined those devices.

      OS X...was just an evolution of Mac OS.

      • rauckr says:

        Actually it is a version of Unix with a superior graphical user interface and lots of bells and whistles.

      • john young says:

        Yep its Unix + Next OS....but so what? How did they take a risk on the next OS?

      • ghoppe says:

        john young, maybe you're too young to remember, but there was great risk in hoping that Microsoft and Adobe would not abandon the platform and rewrite their software suites to support an entirely new OS and frameworks. There was great risk in hoping long time Macintosh users would transition to this new OS, deal with the growing pains that was OS X 10.0-10.4 and not decide to just abandon it for Windows.

      • hazarama says:

        The performance and stability of OSX was diabolical till 10.4, you had to be a real masochist to use it before Tiger. Interestingly enough it was after the release of Tiger that iOS was created as a fork of OSX. What's also quite interesting is that beyond the marketing hype, ego and posturing, MS and Apple have been relatively supportive of each other and will most likely increase with imminent rise of Chinese competitors.

      • Joe Wilcox says:

        iPad was actually least risky of all.

        The 2001-four: iTunes, OS X, Apple Store, and iPod were huge risks, starting with timing. There was a recession, and Apple reported quarterly losses. OS X meant re-engineering the architecture and trying to get developers' support -- the same year Microsoft released Windows XP. Yikes! Apple Store came as Gateway shuttered its 400 stores (or thereabouts), and Apple had zero experience in retail. Apple also had no experience with music players when releasing iPod, which chickwheel and simple sync were revolutionary user interfaces for the time.

        iTunes Music Store was yet another new market for which Apple had no experience but which did something unexpected: Sold songs for 99 cents. The concept could have flopped, and some aspects of it like, Ping, later did.

        iPod nano's risk was something unheard of in retail: With its launch, Apple killed off the most successful music player on the planet. The iPod mini. Steve Jobs did that to stick it to imitators shipping product for Christmas 2005. Nobody ditches a hot-selling product in its prime, but Apple did just that.

        iPhone was riskiest of all. Apple entered a category for which it had no experience, taking on entrenched incumbent Nokia, and selling through one carrier (AT&T) in one market (United States). iPhone is monument to innovation risk-taking.

        If you really understand the history of Apple, what risks the company took to bring these products to market, and the current context of maximizing margins and preserving established revenue streams, you would get the analysis' point. Anyone calling this article clickbait doesn't get it.

      • Brrriiiaaallliiiaaannnttt says:

        Just because Apple is now successful and not on the verge of bankruptcy doesn't mean they aren't taking risks.

        The Apple Watch is hugely risky. This is the first tech product in history that is just as much about fashion as technology. Every wearable so far has failed because none of them has been fashionable enough, or tech usable enough to be successful. Tim Cook is betting his legacy on a product that is already considered to be a flop by everyone.

        For the Apple Watch to be successful, it has to nail many tech hurdles - battery, fashion, usability, new OS, digital crown interface, social, upgradeability, cloud transparency.

        Yea, there are 100 wearables out there before the Apple Watch (just like there were 100 MP3 players before iPod - Sensa, Archos, Sony, 100 smartphones before iPhone - Windows phone were available a decade prior, 100 computers before the Apple IIe - TRS-80, etc..) Apple is taking a huge risk by telling everyone that every wearable today stinks, fashion is just as important as the tech, and they are going to destroy them all with the Apple Watch. Their solvency won't be hanging in the balance anymore, but it is just as risky as anything Apple has ever done, all 1M tech journalists will be watching and praying Apple fails. We'll see

    • Hecc-MA says:

      None of them original nor innovative, worse iCloud, Apple TV, Apple Watch are all copies of products many others did before.

      iCloud = Fapenning.

  8. Slavic says:

    Google created risky Glasses and supposes to redesign it anew, Microsoft created risky HoloLens and is going to release it soon. At the same time, Apple created nothing in this area. Enough said.

    • john young says:

      Google Glasses are doing so great!

      • Hecc-MA says:

        They're doing better than no product at all.

      • john young says:

        I doubt they have made a single penny of profit yet on that product. In fact I bet there is a big red pit, called Google glasses, where the dumped cash into and set it on fire.

      • Info Dave says:

        Dan Bricklin and Bob Frankston never made much money off of VisiCalc. Mitch Kapor and Jim Manzi capitalized on Lotus 123. And then there was Excel.

      • Hecc-MA says:

        They created something, they can improve it, they can try again. Others can follow with new ideas, like MS did.

        No product, nothing to improve, nothing new to try: The new Apple.

      • hyperhyper says:

        I don't think he knows the story about Google Glasses and what the purpose of it was (and how it went mainstream when it wasn't supposed to). Lessons have been learned and it will be redesigned. The fact that he thinks they were supposed make money shows the level of his knowledge and he attempting to troll (though very poorly). If he spent a bit of time reading, he could have come up with a much better troll post. Guess he's a work in progress.

    • oneleft1 says:

      release it soon? There was no time date announced. At best it said sometime during Windows 10 timeframe.
      This product that is not available and cannot be purchased and has not been tested by anyone, has only been seen at one event, and you count that as something?
      You have no idea if Apple did or did not create anything in that area. All you know is they haven't announced anything.

  9. Samwise Galenorn says:

    Apple is hurting itself because Apple dictates to the masses how to use their product, and expect everyone to OBEY!
    The thing that drives a great computer is a killer app. The original MAC took off not because of office software. It took off because of desktop graphics, and lazer printers. If developers aren't allowed access to OSX except by buying the damn computer, then developers won't create killer apps that will drive usage of the computer.
    Apple is a successful hardware company only. That is how they make their money. Their competitor isn't Microsoft or Google, but is Dell, HP and Samsung. It's their software that fails.
    If Apple wants to dominate the computer market, they have to allow for the OS to be installed onto VMPlayer or VirtualBox. When that happens, then Apple will dominate the computer realm.

    • Person McPersonson says:

      Apple dictates to the masses how to use your product? I suppose Maytag dictates how I use my washing machine too. Oh wait, no they don't because I'm free to buy a different brand of washing machine.

      Apple not making their products work how you want them to does not equate to them dictating anything to you. If anything you are dictating to them how they should make their products.

      If Apple doesn't make the product you want, go buy another one. If another doesn't exist, then go invent or pay someone to invent a new one.

    • john young says:

      They don't want to dominate the computer market. How can you not understand this?

      Largets profit for a quarter for any company in the history of earth. How exactly are they failing?

  10. Aidian Holder says:

    Apple is scum. Whether or not it's successful scum is sorta irrelevant. Ask the people who used to work in Elk Grove building iMacs. They've been replaced by exploited Chinese peasants working for Foxconn. Apple is making a fortune by impoverishing the American worker. The entire company should be burned to the ground.

    Oh, yeah, and iOS's walled garden sucks, too.

    • oneleft1 says:

      Oh look. A concerned consumer. Tell me, concerned consumer, how many products do you have in your house made by Nestle? And surely you, a concerned consumer, would never ever use Amazon no? And of course you, a concerned consumer, are aware of how your frying pan is made. And that shirt on your back. And... the list is long. But I'm sure you know this, being a concerned consumer. No?

      • Aidian Holder says:

        I'm not a concerned consumer. I'm a concerned citizen. Conscious consumerism is masturbation.

        It's true that most large corporations are also scum, and should likewise be burnt to the ground. I try hard to have as little connection to them or dependence on them as possible.

        If you don't agree with me, fine, make your case. Please don't be a condescending jerk or a troll.

      • oneleft1 says:

        Make my case? I just made my case. You're standing on some soap box about Apple and wanting to burn them to the ground. Any informed concerned consumer/citizen knows that Apple is not even in the top 100 of labor abusers. How "hard" are you trying?
        Furthermore any activists knows that going after one company has never worked and will never work.
        Jerk? Troll? You're just another weekend activist who found ethics in some headline on some tech site over a company you don't like. And I'm a troll?

    • Brrriiiaaallliiiaaannnttt says:

      Everything SUCXcs It's all Bulldum dude, all of it, A-holes every one of them, and Me and your lozer wannabes, and the gvmnt, BULS$&)

      I'm am soooooooo p'd off, oops just threw up a little. B-S!!!!!

      Fire my a$$ out of a cannon when I die, bc it's all B-S!!!!!!!!

      Burn, world, burn, so ANGRY!!!!!!!!!

  11. oneleft1 says:

    Exactly when was it on Apple to "change the world"? It's a business. It's there to make money. Apple doesn't "change the world recently" and suddenly it's all down hill.
    When did Microsoft, Google, Dell, HP... last "change the world"?
    What a ridiculous argument.

    • AdRa says:

      "When did Microsoft, Google, Dell, HP... last "change the world"? "

      When microsoft dreamt of putting an affordable computer on every desk, they changed the world.
      When google decided to make a search engine which rules the internent, they changed the world.

      Microsoft and google changed the world by helping not millions but BILLIONS of people.
      Apple just put overpriced products in hipster's hands and made money hands-on. seriously apple disappearing off the face of earth would not make any difference to any ofus.

      • oneleft1 says:

        Because MS and Google did it, not to make money, not to rule the industry, but to rule the world. You sound you like actually believe they had an altruistic purpose. How quaint.

        So tell me, uh, "ofus", do you always concern yourself with why others purchase things? Because you seem not only upset with Apple but the people who buy their products. You spend a lot of time worrying about that do ya? "Ofus"? Concerning yourself with why others do what they do? Cause the only people I know of that worry about what other people are doing and buying is teenage girls. You're not a teenage girl are you? "Ofus"?

  12. blazewon22 says:

    Seeing these posts lately reminds me of the Jim Collins book "Good to Great" Having such a strong leader in Jobs and having a couple of amazingly disruptive products has lead to a great 10 years for Apple. However the innovations really stopped with iTunes and iPhone. The store concept was built off iTunes, the iPhone was a home run that "changed the world" but Palm & Nokia had similar products. iPads were a rip-off of MS Project Origami and Lisa. AppleTV, iWatches, ApplePay are all spin on existing tech which is why they won't take off. OSX is stale and needs a refresh. I'm most excited by what Microsoft is bringing to the table. Their hardware partners are also bringing out exciting products. Still a very long way to go in terms of celebrity appeal, but great for techies and business types.

    • john young says:

      "iPads were a rip-off of MS Project Origami "

      So far that is the dumbest comment on the Internet for 2015. You could possibly be a winner!

      Apple's "innovation" has always been taking existing ideas that people want and perfecting them, in a consumer friendly way.

      Apply Pay is the latest example of this.

      "great for techies and business types."

      Which is a much smaller market compared to the general consumer and has been for some time.

      • blazewon22 says:

        Dude look at Oragami or Palm OS and tell me that these weren't the foundations for today's touch devices: http://www.engadget.com/2006/02/24/microsofts-origami-project/

        Businesses drive software and hardware purchases and production. SAP, Oracle, Cisco, Microsoft (you know the big tech purchasers) are all enterprise products. Netflix is a business. Apple, Amazon, run enterprise in the background. Apple's market share for Phones and Tablets is steadily declining.

        Get off those rotten Apple nutz!

      • hyperhyper says:

        You can't reason with him. He's got the blinders on and his ego seems to be attached to his technology choices. Any deviation on his part would be admitting he was wrong and he wouldn't be able to handle it. People who like technology don't mind changing and are able to adapt easily. People who are scared of change stick with what they know until the bitter end. Give him a blanket to keep him warm and close the door. He's a lost cause.

    • aires69uk says:

      "However the innovations really stopped with iTunes and iPhone."

      Agree. For example: Apple had no idea what so ever how much the app store would take off and how much money it would make them. It has become a success despite Apple, not because of it.

      iPhone was a logical extension of iPod and had been talked about for years. iPod was refined down to the nth degree before iPhone came out. Now iPhone is being refined to the nth degree. What next? (Do not say Apple Watch for God's sake).

  13. rauckr says:

    You point to Juan Pablo Vazquez Sampere and the Harvard Business Review as validation for your premise that Apple is poised for an epic crash. Rubbish. If only you knew that Juan Pablo's name is a pseudonym for Juan Valdez and he is only an expert on coffee. If I thought you were in search of anything more than click-bait, I would be upset.

  14. Brrriiiaaallliiiaaannnttt says:

    Hahahahahahaha!

    Apple Watch
    Apple Pay
    Touch ID
    Photos from Mac
    iCloud Drive
    64-bit computing
    Mac Pro
    75M iPhones
    Biggest profit in the history of the world, ever

    Seriously, I know you are click-baiting, and I bit, but cognitive dissonance and confirmation bias can only go so far.

    That said, please keep the insanity going. Nit keeps Apple sharp, no resting on the laurels like Microsoft did. To be poised for epic failure when you beat the best earnings in history of mankind is the only company I will trust over the long run. So keep on keepin on, I'll keep you in my RSS feed, but seriously

    Hahahahahah! LMFAO! Hahahahahahaha! Funny, what he said, funny, no stop, hahahahahahahahaha!!!!!!!!

    • Hecc-MA says:

      So you didn't understand one bit of the article.

      • BoltmanLives says:

        He's fanbois

      • Brrriiiaaallliiiaaannnttt says:

        I bet I know what you were saying in 2003, 2007, 2010....do you see a pattern?

        Someday you will be right and Apple will fail miserably, but it isn't today, and it won't be the Apple Watch.

      • BoltmanLives says:

        Actually no I thought Apple would grow BUT they obviously now lack innovation thats a death sentence. No Jobs no innovation.

      • john young says:

        Do you actually read your posts? Do you really believe what you are posting?

        Apple just reported the biggest profits ever. Not for Apple nor for a tech company but the largest profit for any company in one quarter .....ever. The second largest every was some Russian Oil company.

        But yeah you and Joe Wilcox are right they are doomed.

        More like you and him are doomed to look like idiots.

      • aires69uk says:

        Profit isn't growth, it's profit.

        Define growth.

      • john young says:

        Ahh ok?

        I hope I never work at the some company as you.

      • aires69uk says:

        Erm ditto mate. lol

      • BoltmanLives says:

        Its about the kids...they do NOT buy Apple because that's what their overspending parents did ...its about other companies NOT Apple... so Apple made profits great..they should their stuff is way overpriced and they are banking on their ever eroding core fanatics.

        You have to be obtuse to not see they are in trouble despite their huge profits...the BIG PHONE thing is over...whats next THINNER (less battery life, less wifi, more $$$) ?

        Apple has at best 30 years left until takeover..they have nothing but overpriced products and that generation is dying and getting poorer.

        Then I can say I told ya so.,

      • "and they are banking on their ever eroding core fanatics."

        Please explain how they sold *more* phones than ever before (and than any other phone company) to an "eroding core of fanatics"?

      • BoltmanLives says:

        Simple China...just look at launch. Also those who wanted to join the if phone crowd. Both of these were one time boosts.. China will copy it and big cannot go any bigger.

      • john young says:

        Lol China has been making iPhone copies since day 1. It did not stop these people once the real iPhone was launched.

      • BoltmanLives says:

        They needed to experience the non-difference

      • john young says:

        "whats next"

        In 2015...another iOS, OS X, new Macbook Air's, subscription music servers, possibly subscription TV service if you listen to the rumors. Possibly a 12inch iPad, The second half of iPhone users that turn over every 2 years getting their iPhone 6(s) because their contract on their iPhone 5s will be up, iWatch, and Apply Pay is going to explode in usage, especially since they will probably sell another 150 million iPhones in 2015 that can use Apple Pay.

        What is next for Microsoft? Windows 8.2 or umm 10? Windows Phone Market share dips yet again? Microsoft does not release any real numbers for Windows Phone or Surface because sales suck? The PS4 takes a 2 to 1 sales lead over the Xbox One (up from 1.8). Subscription based Windows is announced.

        Please tell us????

      • BoltmanLives says:

        You really think Apple pay and watch will take off "Explode in usage"? Think about that fro one second. Why would a payment system that ONLY Apple users can use take off?

        Just ask Leo Lapport one of the biggest fanbois out there..he himself has used Apple pay once...its got a social stigma too it.

        You want to talk MS fine I can do that..but this is an Apple demise article.

      • john young says:

        I don't think the Apple watch will take off more than any other smart watch has so far.

        Watches are different category all together. The problem is people in general are wearing normal watches way less these days. Why because of smartphones.

        So I think the watch will be cool, but if you don't wear a watch now, I doubt you will start because of this watch. If version 2 or 3 did some amazing things with just the watch(no phone in your pocket), like a fit bit, apple pay, etc then maybe it will take off.

        I see Apple pay every where I shop these days. It is going to explode. Every iPhone from here on out will have it. The timing is a perfect storm. In the US millions and million of pin pads are being replaced in retail stores to meet the PCI EMV October 2015 deadline. All of the new pin pad support mobile payments. Retailers don't have to do any thing with Apple Pay, it looks like a credit card transaction to their existing point of sale software.

        Apple pay is a perfect example of how Apple DOES not create the "thing" they just make it better. This is their innovation.

      • john young says:

        I love the 30 years statement you keep throwing around. If a company was in such dire shape as you say it is....30 years a lot of life. If they are taken over in 30 years they will be 70 years old.

        That is like saying "the US will fail in the next 500 years I guarantee it."

      • BoltmanLives says:

        I'm being reasonable with their demise...I was also the one when FDOW was under 7000 said it would exceed 13000 in under 5 yeras.

      • Hecc-MA says:

        No, some day it'll hit the floor, already started falling.

      • Brrriiiaaallliiiaaannnttt says:

        Hahahahahahaha! Hahahahahahaha! Haha! Hhhhhhh...yep went way over my head like quantum physics mathematics....been found out...hmmmmmm...

        HAHAHAHAHAHAHA!

      • Brrriiiaaallliiiaaannnttt says:

        Yea, maybe you didn't understand my comment? The article is very, painfully simple, and very, painfully wrong. I wouldn't be sooooo annoyed at nonsense like this article, but it's so lazy and so click it, come on 'Apples core is rotting, Apple is doomed, Apple will never survive', lazy, lazy,lazy. Apple has never been what the author wants them to be, ever. Apple innovates / designs / perfects established technologies. It's what they did when they came out with the Apple IIe, the Mac, etc. etc. They have ridden that philosophy for over 30 years to post the biggest earnings in corporate history. So an article titled 'Apples core rots, or whatever' is laughable. Whatever, it was cathartic to write this....that being said....

        But I do want Apple to be constantly discredited, keep them furious and determined to prove the naysayers wrong, Only way to live...Cheers, Craig

      • Hecc-MA says:

        That's the part you didn't get, Apple innovated, doesn't innovate anymore. And for me Apple rather "innovated", everytime I saw that word attached to an Apple article I was all pfffff, that's IBM you're talking about, not Crapple.

        And 2010 is fading into distance, further every day, Wilcox is completely right, Apple is what it is precisely because of people don't care about real innovation, they just worship a brand, that's sheer and utter consumerism. Nothing else.

        I was once shocked by Apple imagination and creativity, when they launched the Ipod and the iMac, and never again, not once.

      • Brrriiiaaallliiiaaannnttt says:

        The iPod, seriously, you consider the iPod? I used tithe Sensa, the Archos mo3 player, Sony had one, full hard drive, flash, you name it, YEARS before Apple. Trust me I know, I used every one of them, for YEARS before Apple came out w iPod. Apple just did it way better, and that's exactly what the iPhone was, the iPad, now the Apple Watch.

        Aliens must be sending down waves to destroy human memory, glad I wear a tin foil hat...<;)

      • Hecc-MA says:

        Archos never got to the masses, outside of US/UK, some other hellhole somewhere, but never worldwide, Ipod did that. I knew about Archos many years ago too, but even today it's almost exclusive to certain countries, I can get one in Mexico, but I get no support.

      • Brrriiiaaallliiiaaannnttt says:

        Ok, so I used them all, 32M storage in the Sensa, I loaded it w 10-12 songs before training, that was capacity. The Archos had a Gig Hard drive but IT SKIPPED, THE BUTTONS LOCKED, IT SUCKED. Apple came out w the iPod, but they locked you into the ACC format, so I stayed away for as long as I could. But man it was cool, the scroll wheel, no latency, the super simple software that was intuitive. I hated App,e, but man they created a great experience, and I caved. Luckily they got rid of the proprietary format. Never looked back. But I will if they change, so far so good

    • Gotnolime says:

      Everything you mention is not inventions from Apple.
      They are Apple's closed system alternatives to technology OTHERS already developed. Cloud Drive? Woooooooooooo that is so impressive. Apple Watch! OMG! Mac Pro? OMG I have never seen a computer with such specs costing so much more.

      RSS Feed? Why not say you will see us on your dial up BBS?

      • Jack Brown says:

        BLAH BLAH BLAH....

      • Gotnolime says:

        Here, let me pull my cock out of your mouth so we can understand what you just said sweet heart.

      • Jack Brown says:

        and this just proves you have no leg to stand on. You're just a troll roaming the interwebs for something to do. Move out of your mom's basement and get a clue..

      • Brrriiiaaallliiiaaannnttt says:

        Haters gotta hate, and the Internet is makes it easy...

      • extremely_well says:

        Of course he's got no leg to stand on. He already told us where it went. However, since you just cleared your throat, I must assume he immediately commenced to Jack your Brown...

      • Brrriiiaaallliiiaaannnttt says:

        Seriously? Wow, that was a genius comeback, do you mind if I borrow that one? <;)

      • Brrriiiaaallliiiaaannnttt says:

        Yea, and that was what the Apple IIe was, and the Mac, and everything Apple has ever done. The author makes it sound like Apple's core business has changed, but it hasn't, EVER. They take great tech and meld it into personal computing devices that people want, period. That's why they made more money last quarter than any company ever, and it burns you guys up inside so bad...So to the authors entire article is false, Apple's core is as intact as it was in the early 80's

        BTW: Did Google invent Search? Nope, over a decade late to the game. Therefor does Google suk? It's what they make 98% of their money from. You need to get off your high horse and realize that capitalism isn't what your Platonic ideal...

        Do you even know what an RSS feed is, and how it can be tweaked? Best way to consume the greatest amount of news, period, or let me know what you use that's more efficient curious. Not sure what BBS has to do with it?

        Whatever, wooioooooo, or something...hater. <;)

  15. Hall9000 says:

    Is this an article about Apple or Microsoft?

    Anyway, innovation is coming up with something that wasn't available before. Like, the cellphone, or the pad, or, why not, a desktop computer. All those devices and so many others were to be found only in scifi! Really! Anyone ever seen "Things To Come"? You have huge flat screens in that movie that are made of transparent "acrylic". That movie was made in 1936. The same goes for software like, for example, an operating system that makes using a computer easy, even for a child instead of having to deal with a Forbin Project interface.

    Some are screaming that the desktop is dying. But have you noticed that new crop of micro sized desktop computers? For now all of them are basically unfriendly to toying with the innards like in normal sized desktop. I'll bet you that we will see a new breed of micro computers that will be friendly to users wanting to add better video cards or extra memory or soundcards or what ever one would like to change to make them better. That's innovation.

    Whether it be Apple or Microsoft there are always low tides and high tides. Apple seems to be unnable, for now, to blow everyone's mind with a new gadget while Microsoft is floundering with it's latest operating system.

    Me? I'm waiting to see what the next high tide will brign from the both of them.
    A crucial innovation still not available any time soon is a battery that could last for a week at a minimum in heavy duty use without a charge needed. That has to be the greatest obstacle to any new gadget coming out to have a real chance at success.

    WARNING= "$" was not used in this reply.

  16. laymer says:

    I am a apple fan and I agree with your article to a degree! But I don't think its to late for Apple to bring out something ground shaking and boost the innovation confidence. They still have time!

  17. MikeTN says:

    Now that they got to where they are, even if they do nothing new, it will take another companies innovation to knock them down. That innovation has to be something really useful and easy to use. Microsoft and Google seem to be trying every thing to innovate but most of their results really aren't that useful or easy to use, its a saturation bombing strategy of innovation, with no real focus. You are really going to have to wow me to get me off my iOS and OS X devises now, and make it simple, and even then it will be easier just to stick with Apple. I've worked for years developing and implementing enterprise windows applications. Yet my home is now filled with Apple devices, most of my music / movies are on iTunes. Myself, wife, and 2 kids have iPhones, we have an iPad, iMac, and an Apple TV. I use a work supplied MacBook Pro, mainly to connect to remote Windows Machines. When something needs replaced we go to the Apple store. Switching would not be easy, so how are these companies going to convince me to do it? Ball is in Apple's court, and I'm theirs to lose. I don't see them making the OS blunders that lost me to Microsoft (Windows XP, Windows Vista, Windows 8) not to mention Internet Explorer. Microsoft has Innovated themselves right out of contention as far as i'm concerned.

    • WP7Mango says:

      We're finding the opposite. All the family members are on Windows phones except for one Android. No iPads (actually, there is 1 iPad but it's been sat in a drawer unused for months) - we have various Windows tablets and hybrids (including my Surface Pro 3), Xbox, Windows desktop PC, etc. All work-supplied gear is Windows-based and works great.

      Many of my friends and colleagues have now ditched their iPads in favour of the Surface Pro 3.

      • john young says:

        "Many of my friends and colleagues have now ditched their iPads in favour of the Surface Pro 3."

        Your name gives away the fact that you are a HUGE MS fangirl. It makes that statement above, really hard to believe.

        I have seen 1 Surface in the wild. It was used by a sales person from a development provider that specialized in .NET/IIS web sights. His whole world was MS and their products.

        The only other place I have seen a Surface is at best buy and they are pretty lonely overtime I have been near them.

      • BoltmanLives says:

        My son has SP3 his friends are envious, all his college schoolwork maintained in OneNote

      • GFYantiapplezealots says:

        Samsung should pay you more to learn English

      • WP7Mango says:

        Of course I'm a MS fan. Everyone knows it. But that doesn't make me a liar. Whether or not you believe me makes no difference to me. BTW I'm in the UK, so perhaps they are more popular here than on the USA. One of my friends is a teacher and he loves the SP3.

      • Chinook11_Wa says:

        Sure John, Surface Pro 3 sales are gigantic and MS posted a one BILLION dollar profit on Surface sales this past year alone. On a single SKU. Ipad sales are declining quickly as the public wises up and realizes they are basically useless aside from reading web pages on the toilet.

      • GFYantiapplezealots says:

        Bullshit! Even Microsoft employees I know use their iPads and iPhones while the surface tablets they were GIVEN sit unused!

      • WP7Mango says:

        Bullshit, you don't know anyone at Microsoft.

      • Gotnolime says:

        His sister Lupia works in the night janitorial staff.

    • Hecc-MA says:

      Ever heard of Kinect? That came useful and easy to use, and a complete success.

      • john young says:

        Kinect is a failure overall. Both version 1 and 2 are not used by 98% of Xbox gamers. MS had to release a Xbox One skew with out it because sales were so bad.

      • Gotnolime says:

        Bingo!

      • Bart says:

        Useful? LOL, for games, MAYBE. Tetris had a far larger impact on gaming than did that crap. Remember the Kin? Don't feel bad, no one else does, either.

    • BoltmanLives says:

      You ate the poison and convinced your entire family to do the same...you are in the walled garden...no hope for you to get better because Apple owns you. Your situation is best served as a warning to others ...Don't and Think. There is a big reason why Apple is Profitable and it is not to make your life better.

    • john young says:

      I 1000% agree.

      My house is 95% Apple. The wife has a PC from work and I have an old gaming PC that is turned off most of the time. Mac's for me and the kids, iPhone, iPad's, Apple TV's. Malware is a thing of the past in my house.

      Apple's resent push to tie this all together even more with hand-off/continuity in iOS 8/OS X 10 is just making our collection of Apple hardware that much better. Air Play to the TV was huge in our house as 90% of photos are taken on a iPhone for us and easily displayed on a large screen for all.

  18. Jack Brown says:

    No it's not.

  19. hyperhyper says:

    I agree with most of the article. It will take a long time for Apple to erode but for me, they have past their hayday as an innovator. They come out with stuff that pleases their loyal fans and despite it being 2-4 years old both in features and technology, their customers are perfectly happy to think it is new and great. What more could a company ask for in a loyal customer?

    Those who 'know' are enjoying the benefits of modern technology and those who don't, well they are happy to mention how great their middle of the road technology is on sites like Apple Insider and such.

    I've learned a long time ago not to to talk technology with technophobes so I typically let them go on about how great they think their products are and how it defines them as a person. If people really choose to ignore history and think Apple was first doing flat design, 4"+ phones, 3rd party keyboards, LTE, notifications, fingerprint security and toggles for major phone functionality plus a ton of other devices/functionality, what hope do I have in trying to have a serious conversation with them? I would have an easier time trying to convince a born again that there is no god. Best thing to do is just nod and move on since they can't even be bothered to educate themselves outside of their comfort zone.

    • john young says:

      "their customers are perfectly happy to think it is new and great"

      This is where the typical Apple hater gets it wrong.

      Apple, nor its customers never think Apple just invented something new, say the smartphone. They take what is out there and improve upon it. In most cases greatly improve it, but not always.

      Apple is after consumers not technical geeks. For every technical geek that wants to SSH into his smartphone, there are 1000 consumer who don't give a rats ass about that kind of stuff. Those 1000 consumers love the walled garden, because its simple and it works. They see electronic devices as appliances that have a job to do for them. They want to use the device, not tune it. Apple understands this and tailors their products to what the consumer wants.

      "what hope do I have in trying to have a serious conversation with them"

      None, because they don't care who invented it first. Example 3rd party keyboards. Yes Apple finally got them in iOS8....but no one cares. I have NEVER once had an iPhone user either ask for that capability or show me their 3rd party keyboard. It was a check box. Apple checked it off.

    • tech01xpert says:

      Clearly, you aren't a tech person because you don't really understand the underlying technology and what Apple has brought to the table in their products.

      Seriously, you are the one lacking the education.

  20. Gotnolime says:

    iPod, iPod, iPod, iPod with a phone, even larger iPod

    Evolutionary steps. Apple is not an innovator. There were music players, cell phones and tablets long before they realized theirs. They take a technology and improve it but as the timeline above shows they have become a Me Too company. Successful? Yes. An innovative company coming up with the new technology? Nope.

    • john young says:

      "They take a technology and improve it"

      That is precisely Apple innovation.

      Nothing they have done, in terms of a category has ever been first. They take ideas that are something consumers want but the current products are lacking and they improve them. Often they are successful.

      That is their innovation. That is what is making them mountains of money.

    • Bart says:

      Not a single solitary one of them mattered. Just another generic piece of trash product. You think MSFT's incessant dabbling in 'tablets' was relevant? To what, exactly?

  21. Jack Brown says:

    So many haters.... With no valid reason. Just because... Apple.. Move on guys. Apple is a great company. Google, Apple and Microsoft are the three best tech companies and I use all three. No one company is perfect. If you like the product use it. If not, then stop bitching like a little baby.

    • Gotnolime says:

      My problem is Apple, Google and Microsoft are now the dinosaurs. Innovation is not coming from them. Apple's new UI for phones was awesome but now we are stifled into that same UI with Apple and Android. They have the market share now so it is more of hanging on with what you have then being aggressive and attacking the establishment. They are the establishment.

  22. Patricio Bertovich says:

    Just because a company achieved success, doesn't mean it will not achieve it again. Apple was one of the first innovators with the APPle computer then years later the iPod. Then the iPhone and iPad. All of which were risks. When iPad came out everyone said "What;s the point?" now all my friends can't put them down. It could be ten 15 years before they innovate again but I think it will happen. Companies have their time to shine. I think the next big innovation will be from Amazon or Tesla but Apple will strike again.

    • john young says:

      How was the iPhone or iPad a risk?

      The iPhone was nothing but a smartphone. At the time we had Windows Mobile, black berry and Palm OS smartphones. The iPhone was better, much better in some ways but it was not a whole new class of phone.

      Same for the iPad. Tablets had been around but they were in vertical markets. The iPad took the lessons learned from the first rounds of tablets (Windows tablets) and combined that with the iPhone experience and you go the iPad. If anything you knew the iPad was going to work because the iPhone was so popular and the used the same OS/Apps.

      Apple's innovation is not coming up with new stuff never seen before. Its taking the existing ideas that consumers want, and making the idea/product better. That is there innovation. If the iWatch is a huge hit (doubtful) it won't be because its the first digital/smart wearable watch, it will be because Apple did it better.

      • Patricio Bertovich says:

        Because nothing like it ever had been done before. They brought smart phones and iPads into the mainstream. I remember when they came out. People were hesitant at first. They didn't understand it at first. Your looking at this from 2015, you need to look at it from back then. People were like "WTF is this? dumb".

      • Joey Blaze says:

        Apple did not invent but they mastered innovation and marketing! Innovation really means to make changes to something established. They didn't invent the phone, the cell phone, the smart phone, touchscreens or GUIs but they redefined all these things.

        Lets look at it from 2007. Everyone loved their Tmobile Sidekicks. They promised the web but gave you WAP instead of full HTML web browsers. Nokia was the king of the smart phones and some of their phones had FULL HTML browsers but they never thought to put a touchscreen on a cell phone. Anyone remember WindowsCE or PocketPC products? A great idea who's time had come but a horrible product. The CPU and RAM was not up to the task. The resistive touchscreen was a pain if you lost the little stylus. I remember T-Mobile couldn't GIVE AWAY the HTC Wing.

        Enter Apple iPhone. A combined fix of all of the shortcomings of all the previous products. The first great smart phone with a capacitive touchscreen and an os built for a new way to use smart phones... with your fingers. The full html browser was the icing on the cake. The straw that broke the camel's back.

    • BoltmanLives says:

      http://www.zdnet.com/article/top-ios-news-of-the-week-ipad-sales-down-ios-8-adoption-ios-tops-android/
      Tablet sales are down, and that includes the iPad. The iPad sales
      numbers show a 17.8 percent decline year-over-year, the first such drop
      in the history of Apple's tablet.

      Tablet train derails news at 11.

  23. gommer strike says:

    So basically you're saying - ignore the money and profit. The only thing that matters, is that Apple is not innovating...is that the point of the article?

    I guess it's better to be a starving artist but come out with an "innovative" album every set interval, totally different from any of my past work, but doesn't pay the bills.

    Or churn out derivative, uninspired work that customers buy, and live comfortably off of it.

    I think I know which way I'd go with.

    • Markus S. says:

      Fuck innovation. I want boring but stable OSX 10.11 / iOS 9 releases – like Snow Leopard back then. It took Apple until one of the recent 8.1 updates to fix the WiFi connectivity problems iOS 8.0 introduced on my iPad. Yosemite also runs sluggish as hell.

      Like I said: I want the equivalent of Snow Leopard.
      After I got that, we can talk innovating again. ;-)

      • gommer strike says:

        Yup me too. I'd rather all the little niggling bugs fixed(did you guys know that after each update of iOS, the "snooze" on your alarms doesn't work - until you recreate the alarm?). Little stuff like that I'd like to have fixed.

        I honestly don't know know why all these critics have to harp on "innovation" when they can't even come up with anything new if their lives depended on it. Meanwhile all the rest of us who actually use the phones, can list out all the little things that need to be fixed.

      • Bart says:

        What? That has never stopped working for me, ever.

      • gommer strike says:

        I can reproduce the issue too. Just wait till Apple releases the next update and I can do a Youtube video on it happening.

      • Bart says:

        Not that I don't believe you, just that it's not happing quite as widely as you assume.

      • gommer strike says:

        That's fine, I'm thankful that you didn't say "well it's not happening to me" and outright dismiss it like all too many techies do.

        It would be so funny if our IT Helpdesks responded to users "well it's not happening to me, so it's an isolated incident to you" and close the ticket without bothering to resolve it.

      • BMc says:

        I agree on your innovation comment. It is a termed bandied about incessantly these days, without any thought behind the writer/speaker about what it means, or who else is "innovating".

        What is Google doing with Android that is so innovative that it will disrupt the industry? What are Samsung, HTC, and Lenovo doing that is so innovative?

        This Joe fellow also seems to be doubling down on the "Steve Jobs introduced innovation every year while Tim Cook hasn't done anything" theme. For example, using his list above that shows multiple derivatives of the iPod as innovative, but not new models of iPhone or iPad under Tim Cook. Or Apple Pay and the soon-to-be-released Apple Watch.

        In the end, Joe Wilcox is only doing what hundreds of other mediocre bloggers do every day - write an article about Apple that is designed to have controversy to get page clicks. If he was paid on accurate forecasting, he would be a pauper (maybe then he could innovate in his field...)?

      • gommer strike says:

        Then it looks like he got me. I fell victim to his article that's written just for controversy's sake, and he got the page click he wanted.

        Thank god for AdBlock.

  24. Mary Web.. says:

    Its there company. Were on the outside looking in. This "inventions" sounds more like "I want give me". Their doing good.. I guess the could be like Samsung and toss out tons of tablets and phones at the wall and hope one sticks. Yet thats never been Apple.

    Haha if you think these guys are sitting on there hands.. hide and watch then. Or they could be like Microsoft that says "people dont like? Wont work? HA.. will show you.. were not changing it.. it will work!" hehe

    Oh and Joe.. you may agree with Juan Pablo Vazquez Sampere.. yet you and him are not even in the same world.

    • Brian Woods says:

      I don't think anyone wants Apple to heave a Samsung-like volley of products into the market. And that's certainly not what any Apple lover would want. What people who really loved what Apple did want is a regular injection of game-changing products.

      That said, Rice isn't Jobs. Big companies refine rather than innovate. Apple today is worried more with tax laws than creating new devices. And they are raking in the cash by not being disruptive and focusing squarely on getting money out of our pockets. Apple charges a premium because their products are new and better designed. That's slowly fading away.

      As a longtime tech watcher, I'd argue that this transition started while Jobs was still running the company as each of Apple's big tech wins is a massive refinement of something already on the market. For example, MP3 players existed for years before the iPod. Apple just made them better. That the original iPhone lacked 3G was the first thing that made me think, "Oh, they are holding features for the next version."

      The problem is that people love Apple because of their tendency to create solutions to other tech's problems. That is absolutely not what Wall Street loves, though, because that's risky and they hate risk. Eventually this will catch up to them as people realize the cool devices come somewhere else.

      This is a similar problem that every product leader faces. Facebook is raking in the money, but the core group that built them, young people and students, has jumped ship. How cool can Apple and Facebook be to young people when your grandmother is updating her status on her iPhone?

  25. xyzpfl says:

    Apple was Jobs, a high octane snake oil salesman, who copied other peoples creations, and gussied them up as high fashion status symbols. Example Creative was selling better, less expensive digital music players, that because of their low cost, were perceived as low status. Steve took the basic concept and repackaged it as stylish, costly, high status techno fashion. He completely understood why for many products the greatest expense was advertising and product placement.

    • Bart says:

      Creative? LOL, compare one to an iPod. No comparison. Jobs was a visionary, he knew what would work and what would not.

      Who else was there to have any interest whatsoever in Parc? Parcs work wasn't even close to a shipping product. But Jobs, and really ONLY Jobs saw the value in it, which is why Apple offered them a boatload of pre-IPO stock just to tour the facilities, and why most of the Parc staff left to work for Apple.

      Xerox was worried they would lose their copier business!

      The iPad and the iPhone didn't get to where they were/are on Style alone, that's just haterade.

      • BoltmanLives says:

        This guy went to XEROX which Apple basically copied him..hes the REAL visionary not Jobs

      • yeskia says:

        Thank you, the most intelligent comment posted.
        Steve Jobs visited Xerox and after "borrowing" the mouse idea, mass marketed it as an Apple "innovation", not ever giving credit where credit was due.

      • BoltmanLives says:

        Your welcome the Englebart story needs to be told.... that demo was 1968 and they called the pointer a "bug". Actually kinda sad we aren't further along...did you see the "skype" session in the video..crazy well worth watching the entire 120 minute demo.

        They had modern tech in 1968!

      • yeskia says:

        Among the Cursor, the touchscreen and other inventions/new technologies that Apple pirated (amazingly how history repeats itself and how Apple is now so adamantly opposed to pirating/jailbreaking) are other innovations like the "operating system".
        Also,interesting that there is very little mention about the other Steve's actual contributions to Apple's beginnings.
        (will check out skype session, thanks for posting the video)

  26. Peeling says:

    For me, it's pretty straightforward: Apple no longer 'innovates' because they've burnt through the existing stockpile of innovation that had accumulated around them in the technology market.

    Faster, lower-power CPUs, better batteries, denser RAM, touch screen technology - Apple's wisdom was to cultivate a premium brand perception that gave them the margins to combine (more or less) the latest and greatest of other peoples' ideas into accessible high-end products.

    They've also been very good at giving the false impression that Apple products do things others don't. For instance, there are ads saying "If you don't have an iPhone, then you don't have app X that lets you do Y", which many people wrongly understand to mean "If you don't have an iPhone, then you can't do Y".

    But, rather like a fire sweeping through a dry forest, the fuel for their apparent innovation has been consumed, and it will be some time before it accumulates again. The touch-screen phone and the tablet was a technology form factor waiting to be discovered. Apple didn't discover them last time, so why expect them to discover the next disruptive technology?

  27. waltc4 says:

    Apple's gotten away with the financial success it's had because the current generation is too young to realize why the last generation eschewed Apple products--but they are learning, as is inevitable. I do not lament the passing of the Jobs RDF era; the cult atmosphere surrounding Apple was always a bit slimy and unhealthy. It was largely based on blatant falsehoods or else subtle distortions. And although never actually a direct competitor with either Microsoft or Intel (Apple was more like Dell then, is more like Samsung, today), Jobs loved to make bombastic addresses in which he directly compared Apple to Microsoft and trashed Intel cpus in favor of the ones he was shipping in Macs at the time (which made his later flip-flop into Intel cpus so deliciously ironic.) Case in point: the iMac.

    I remember that so well because when the iMac shipped with USB ports the implication from Apple was that USB was something new that Apple had developed--many Apple customers had that distinct impression and believed that to be true. I thought it was indicative of the Apple-customer mentality, though, as I had fully functional USB ports on my x86 clone, supported under Win98SE, two years before the iMac shipped. It really came as a surprise to many Mac customers of the day to learn that Intel was the inventor of USB. Imagine that. No, the "invented here" syndrome @ Apple is one that I have never cared for and will not miss. Honestly, if someday Apple is gone I will not miss the company as they've never manged to make anything I've wanted to buy.

    • Bart says:

      You obviously have no clue what you are talking about. MSFT products got to where they are by MSFT successfully bamboozling IBM, and MSFT successfully pushing the monopoly--not the technology. MSFT has done next to nothing for technology itself--their 'innovations' (if you could call them that) are primarily in the realm of monopoly business practices, and decidedly not technology.

      Of course, IBM had little choice avoiding the micro market any longer after the Apple II shipped, as they had to do something after the dramatic success of the Apple II (even thought they had been avoiding any work on micros as long as they possibly could--it was a mainframe company through and through).

      You clueless moron. USB was nothing but a dumbed down FIREWIRE implementation. Apple created Firewire and published the specification. ANYONE who was paying ANY ATTENTION knew this THEN, let alone now.

      Grow a brain.

      • BoltmanLives says:

        Apple created Firewire in 1986... how did that go?

        So the industry had to come out with a better USB, since Apple couldn't develop the technology further
        Firewire is sort of a joke now.

        IBM had little choice? Ever hear of the IBM PC that outsold the Apple II?
        Thats profits buddy...and so it started.

        Funny how no one wanted to steal the Apple II and reverse engineer it.

      • Bart says:

        LOL, it went great. Firewire was what made the iPod so fast, doofus. USB was 40 times SLOWER, and rushed to market by Intel (as soon as they got Apple's open source code to base it on).

        IBM PC was a reaction to the Apple II. Before that, IBM INSISTED there was no market. The shareholders were LIVID with IBM when Apple came out and made 10s of MILLIONS of dollars on the Apple II. The PeeCee was weaker than the Apple II in MANY ways. Grow a brain.

      • BoltmanLives says:

        "IPod so fast doofus".... does the iPod need Firewire to play a song? Also by using the iPod with Firewire that restricts you to Apple...so most used USB.

        What is it with you Apple defenders that you have to resort to name calling "Doofus" and "PeeCee" isn't that what people do when they have nothing to say so they resort to name calling?

        Get that a lot from Apple users... whats up PC envy?
        Its OK Macs can run NTFS and Windows...not vice versa due to walled garden effect in full force...no big loss there.

      • Bart says:

        Apparently you have no idea what an open standard is, or anything whatsoever about Firewire, AKA 'iLink' AKA IEE1394. Apple only wanted a dollar to call it 'firewire' but of course that broke the bank of any PC board assemblers. Even Sony didn't use the Firewire moniker, but they helped themselves to the technology.

        I find that a blunt approach helps break through the imbecillic PC dogma.

        Walled garden? Windows is a prison by comparison.

        Riots? LOL, right. You think there is a single one of us that isn't completely familiar with the train wreck you call 'windows'?

      • BoltmanLives says:

        I know more about open standards than likely you do. You said Firewire made the iPod faster I corrected your erroneous statement. Seems you need to do more research on the basics of how hardware works.

        How many Mac users load Windows? A: Many

        ... thats a lot of hassle for a "trainwreck" OS.

        Keep trying ....but its not even fair you make it so easy.

      • Bart says:

        You sure like to BS about your nerd imagination. Morons in IT (aka MSFTs true "customers" force it.

        Reread the part about MSFT pushing its illegal monopoly. To wit, they don't support any standards based (based on Apple Web Kit) browser.

        If they had to play fair, who would use Windows? Other than morons that is! LOL...

      • BoltmanLives says:

        How is MSFT pushing its alleged illegal monopoly? You do know what a monopoly is right?

        They looked at WebKit and said NO they will go with a new standards based Trident engine. Enter Spartan.

        As for who would use Windows...many. Face it its simply the most compatible Os out there and it no longer costs much in licensing.

        Apple OS only runs on Apple devices...coincidence Eh? Walled garden.

      • Bart says:

        LOL, how is MSFT NOT pushing the monopoly? What else have they EVER done? No technology, that's for sure. Copy, copy, copy... and it's always late (and usually amounts to a brown zune...

        Compatible? It's generic garbage.

        Coincidence? LOL, wrong in 2 ways (you are improving). First of all, it's trivial to run OS X any PC now. Even you could probably do it! Apple doesn't mind, just don't expect them to help you update it, too. It's how they make money. LOTS of money. They could buy MSFT with the money in the lounge couch cushions (if they wanted it, but we all know it's not worth 1/2 of what Wall Street clowns think it is worth.)

        Can we get a 1/2 way competent Wintard to comment?

      • BoltmanLives says:

        BASIC

    • Steven Noyes says:

      I have never once heard anyone, except people that know nothing about Apple products, try to say Apple developed USB. Most of the "older" generation did not use Apple because they were brainwashed into thinking MS had a good product.

      • waltc4 says:

        Well, I have talked to such people--which is why I made the statement...;) Check out any Mac forum if you want to read horrendously bad information--they're comical almost. I think that by far most people who use Apple products know very little about the hardware they are using, and could care less--which is precisely why they buy Apple. As far as Microsoft "having a good product," Microsoft doesn't manufacture PCs, remember? The OS Apple ties to its Mac hardware is only available on a Mac--while Microsoft's OS runs on everything, including a Mac. And so the only place where the Mac was/is a competitor to Microsoft (Apple is a competitor to Dell or Lenovo, certainly) was in the RDF-saturated mind of S. Jobs...;)

  28. phood says:

    The article is true that innovation is being passed by as Apple gives in to the desire to manage its enormous revenue, but a company of that size can coast for years or decades if it keeps improving products for its enormous user base. Apple is still taking market share, not giving it. As for those who say it was all snake oil, I invite you to try as many Windows and Apple products as I have. Apple laptops cost $600 more than typical low-end Windows laptops because they are worth it. Ditto for the phones. They've always positioned themselves as a quality product. The one time that Apple went searching for the mass market using cheap me-too designs was the mid'90s, and that is when they almost died. Stockholders want them to innovate but also to keep quality and prices high.

  29. Bart says:

    Joe, you pathetic Apple hater. You never change. Grow up.

    • Marc says:

      Why not try addressing the article, rather than launching a personal attack? Now who needs to grow up?

      That said, he is right, as have many others before him, for a few years now, since Jobs passed. It's a matter of time before Apple becomes irrelevant, but for now, I'm happy to ride this gravy train to record earnings.

      • Bart says:

        Because I have read his articles for years and there is no substance to any of them.

      • BoltmanLives says:

        So he doesn't like Apple big deal..he's not the only one

        Apple sort of brings it one themselves

      • Bart says:

        We all know who's face the egg is on now, and it ain't Apple's. Sorry that the PC geeks have lost all credibility. People used to LISTEN to all that bogus FUD. :-)

  30. bdkennedy says:

    Apple is what it is. So the iPhone is boring, why fix what isn't broke? Over 70 million phones were sold last quarter. That's a lot of people that wanted the iPhone.

    • BoltmanLives says:

      "Simply stated: Atop the pinnacle of success, Apple stands at the precipice of failure. "

      That is what this article is about.

      Pinnacle of success...Selling 70M boring $600+ iPhones
      Pinnacle of failure.... Selling boring iPhones at FULL MSRP spread out over 2yr contracts.

      That model is unsustainable in the long run... Apple has shown no signs of going in another direction so its a train wreck waiting to happen. not IF but WHEN,

      • Rob L says:

        what is it about Apple that makes otherwise sane people froth at the mouth and blather like idiots. in the normal world slowing sales means a company is in trouble, i.e. McDonald's, in the ihater world record profits, sales and new product intros means a company is in trouble. very odd indeed

      • BoltmanLives says:

        Reason Apple will fail is 40% margins on electronics..that is unsustainable in the long run..wait for the Chinese knockoffs to eat away at the Apple aura.

      • SonOfCaan says:

        Lumia 1030, Original (O)MSRP: $599.00
        Lumia 900, (O)MSRP: $799.00
        Lumia 1020, (O)MSRP: $899.00
        Lumia 920, (O)MSRP; $899.00
        Lumia 1520, (O)MSRP $799.00

        All models contain specs which trump similar in iPhone 6, all models have features that iPhone 6 doesn't. All are outstanding choices on their own. Same can be found with HTC.

        Yet, all are currently selling at steep discounts because no one was buying. Even when discounted and free with contract, WP market share remains flat. Apple just sold 74 million iPhones last quarter at full price. Meanwhile, used iPhone 5S's are selling north of $350 on eBay.

        What have consumers decided to be overpriced and boring? Windows Phone.

  31. Jim says:

    LOL! so this is where the remaining Microshaft holdouts come and spew out nonsense about Apple. I picture all of you in sitting in your mothers basement chatting about DOS and how great Microshaft once was. Bunch of losers, LOL.

    • BoltmanLives says:

      So Jim why don't you list for us the nonsense:

      • Jim says:

        List the nonsense? Are you retarded? The nonsense is everything below this comment. There is your list I was referring to. Gosh, please someone else challenge me, this moron can't communicate properly.
        My goodness, is this what has become of the next generation? Please be the exception BoltmanLives and not the rule.

      • BoltmanLives says:

        Typical response as you know it all to be true.

      • Steven Noyes says:

        Everything in this article is the best place to start.

  32. Brad Fortin says:

    "Apple took no such design risks with iPhone 6 or 6 Plus"

    Nope. Well, only if you don't count Apple Pay, which is already being used more than all other mobile payment systems combined. But let's ignore reality for the sake of making a false point.

    • BoltmanLives says:

      Apple Pay is not new Android had NFC payments long ago so did WP..they just re-badged it

      • Brad Fortin says:

        That's irrelevant. Saying "Android did it first" doesn't make Google Wallet any more popular, and doesn't make Apple Pay any less new to the iPhone.

      • BoltmanLives says:

        Not irrelevant at all. Apple didn't invent anything they uses industry standard protocols and put their name on it that's all...so what less than 15% of the people with Apple iPhone 6/6+ mobile devices can use Apple pay big deal.

      • Brad Fortin says:

        Totally irrelevant.

      • BoltmanLives says:

        So a proprietary payment system that can only be used by at BEST 15 % of the population that buys $600 + new iPhone 6 devices is relevant ? Doubt it.

        People will be using chip and sign or chip and pin cards NOT their stupid er smart phones.

        It looks odd and socially unacceptable ONLY reason you think its popular is it has Apple name on it. Its a failure.

        Probably think the Apple watch is a game changer right?

      • Brad Fortin says:

        Google Wallet launched in September 2011. Apple Pay launched in October 2014. Apple Pay is already used more than twice as much as Google Wallet.

        Apple Pay is very relevant.

      • BoltmanLives says:

        Google Wallet was underutilized... so Apple pay is twice as good... still underutilized.

        There is a social stigma attached to paying with your phone looks odd.

        Leo Lapport did it once and he's the biggest Apple fanbois around. Its odd and will not replace cards.

        but if you want to pump doubling zero go ahead.

        Apple pay is only relevant as a "new" feature. They need to pile those up to make spending $600+ less painful.

      • Brad Fortin says:

        Wow, sounds like someone doesn't like new technology.

        Meanwhile, in the rest of the world, NFC-based tap-to-pay systems have been around for years. It's in our debit and credit cards, even if we never tell the bank to enable it. For those of us who have it enabled we keep the cards in RFID-blocking sleeves or wallets. Having it in our phones will just make it more convenient to use the technology we already have. It's not the rest of the world's fault the U.S. fell behind in payment technology. Grow up.

      • BoltmanLives says:

        Still don't see hardly anyone whipping their phone out to pay..its odd.

      • Brad Fortin says:

        Um, the tap-to-pay terminals are industry standard. They work with Visa's PayWave, MasterCard's PayPass (or whatever), even Google Wallet. Apple Pay is just Apple's name for its implementation. Apple Pay just happens to be the biggest source of demand for NFC terminals in the US.

      • BoltmanLives says:

        Because three people use it? Face it Apple has a bad name and anything like Apple Pay will be avoided... there is no reason to put the word Apple in front of Pay... it should be NFC! That is what it is. If that takes off perhaps... Apple just tried to make it easier with their proprietary bought out fingerprint reader... excluding Android and others..if they really wanted to move payments forward they would have cross licensed that technology. Yet you still need a PIN how lame.

        Eventually cards will go away but not for a very long time and it will be when Microsoft comes up with something regarding payments not Apple.

      • Brad Fortin says:

        Apple Pay doesn't need a PIN. What have you been smoking?

      • BoltmanLives says:

        Walgreens required PIN entry

      • Brad Fortin says:

        That's an optional additional security measure. They can also ask for your signature, and for your ID, just like a regular card.

      • Thomas Lake says:

        Relevant, yes, innovative, no. That's the whole point of the article. Apple is no longer innovating.

      • Brad Fortin says:

        I think you need to look up the term Innoveracy.

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