Registration-as-a-service makes for easier customer authentication

ID verification

With so much choice available online, if a business doesn't deliver on meeting customer expectations then it's likely to lose out. One of the main challenges in keeping customers happy is delivering effective authentication while maintaining security.

Identity management company Gigya is releasing a new registration-as-a-service (RaaS) offering to enable enterprises to more effectively authenticate consumers with consistent cross-device experiences.

The system provides a flexible set of REST APIs that support the integration of end-to-end user registration systems across web properties, mobile applications and connected devices. These are complete with identity validation, progressive profiling and responsive design. The new features allow businesses to minimize development and maintenance costs, build fully-customized registration forms and maximize conversion rates.

"Great customer experience has become the new market requirement for growing acquisition rates and expanding relationships, with customer identity and access management (CIAM) technologies at the core," says Troy Abraham, Gigya's SVP of Global Services. "With the ultimate goal of enabling our clients to exceed their end-users' expectations, the GigyaWorks program has been created to help global enterprises capture, manage and leverage customer data while educating them around key market trends and processes every step of the way".

Capabilities of Gigya's RaaS include risk-based authentication (RBA) which takes account of a combination of IP address and device-based information. Using this enterprises can implement additional layers of identity validation when certain anomalies occur. For example, if a user logs in from a different country.

It includes password-less mobile authentication using one-time codes sent via SMS, eliminating the need to remember username and password combinations. It's designed to work and look good on any mobile application or connected device. An upgraded UI builder allows brands to easily edit registration screens using a simple drag-and-drop interface, as well as giving them the ability to simulate how registration flows will look on different devices with the click of a button.

More information about RaaS is available on the Gigya website.

Image Credit: Kirill Wright / Shutterstock

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