Facebook takes steps to stamp out clickbait videos
As any Facebook user will know, clickbait is rife on the social network. A very common technique used to drive traffic to ad-laden websites is to embed fake play buttons in images, or post videos that are actually static images.
Facebook is clamping down on these practices in a bid to tidy up users' newsfeeds and avoid people being transported to "low quality websites" set up by spammers.
Facebook says that the vast majority of people will not be negatively affected by the changes:
Publishers that rely on these intentionally deceptive practices should expect the distribution of those clickbait stories to markedly decrease. Most Pages won't see significant changes to their distribution in News Feed. But, as always, publishers should refer to our publishing best practices.