Microsoft's Xbox Series X has a terrible name, but it looks incredibly cool

Microsoft has never been very good at naming things. Windows 10, for instance, isn't even the tenth version of Windows. The company plans to eventually release an operating system called Windows 10X -- since X is the Roman numeral for ten, is it technically "Windows 10 10" then? Sigh. The original Xbox was followed by the Xbox 360, which was then followed by Xbox One. In other words, the third Xbox is named "One" -- what kind of craziness is that? The company confused things even further by releasing Xbox One variants dubbed "S" and "X."

And now, Microsoft has unveiled its next generation Xbox, and following tradition, it has a terrible name! What has the company named it? Xbox Series X. Yup, that's the real name. Its name is way too close to "Xbox One X," and shows Microsoft is apparently devoid of any creativity in the branding department. Name aside, however, it does look really cool -- it is a vertical tower that can be positioned horizontally if you prefer. Thankfully, it appears to have an optical drive, so physical games disks will live on for at least one more generation of game console.

"Xbox Series X will be our fastest, most powerful console ever and set a new bar for performance, speed and compatibility, allowing you to bring your gaming legacy, thousands of games from three generations and more forward with you. Its industrial design enables us to deliver four times the processing power of Xbox One X in the most quiet and efficient way, something that is critically important in delivering truly immersive gameplay. We also designed Xbox Series X to support both vertical and horizontal orientation. It’s bold and unique, very much like our fans around the world and the team of collaborators and innovators who built it," says Phil Spencer, Head of Xbox, Microsoft.

Spencer further says, "From a technical standpoint, this will manifest as world-class visuals in 4K at 60FPS, with possibility of up to 120FPS, including support for Variable Refresh Rate (VRR), and 8K capability. Powered by our custom-designed processor leveraging the latest Zen 2 and next generation RDNA architecture from our partners at AMD, Xbox Series X will deliver hardware accelerated ray tracing and a new level of performance never before seen in a console. Additionally, our patented Variable Rate Shading (VRS) technology will allow developers to get even more out of the Xbox Series X GPU and our next-generation SSD will virtually eliminate load times and bring players into their gaming worlds faster than ever before."

Best of all, Xbox Series X will be backwards compatible with Xbox One. No, that doesn't just mean games -- Xbox One accessories will apparently work with Xbox Series X too, including controllers. This means the money you spent on Xbox One over these past several years won't be wasted when you upgrade to the latest Xbox console.

Unfortunately, Microsoft has not yet revealed pricing -- it is unknown just how expensive Xbox Series X will be. While the company promises it will be available for the 2020 holiday season, there is no exact release date either. One thing is for sure, however -- Microsoft will sell a ton of them at launch. This next-generation game console will likely be under many Christmas trees a year from now.