Apple Intelligence coming to iPhone, iPad and Mac

Today at its latest WWDC, Apple unveiled Apple Intelligence, a new artificial intelligence system integrated into the upcoming iOS 18, iPadOS 18, and macOS Sequoia operating systems. Making use of generative models and personal context, Apple Intelligence aims to simplify and enhance user tasks through deep integration with Apple devices.

Apple Intelligence introduces a wealth of new writing tools that allow users to rewrite, proofread, and summarize text across various apps including Mail, Notes, and Pages. The tools aim to improve writing efficiency and quality by providing different versions of text, grammar checks, and summaries.

Image Playground

One of the new features showcased is Image Playground. This offers users the ability to create images in seconds using three styles: Animation, Illustration, and Sketch. Integrated into apps like Messages and Notes, the feature allows users to experiment with visual content creation directly on their devices.

Genmoji Creation

Apple Intelligence also introduces a new feature called Genmoji, which allows users to create personalized emojis based on descriptions or photos. These can be used in messages and shared as stickers or reactions.

Advanced Photo and Video Features

With Apple Intelligence, users will be able to search for specific photos and videos using natural language. A new Clean Up tool can remove distracting objects from photos, and the Memories feature helps users create personalized storylines from their photos and videos.

Siri Integration

Siri has long been useless ("Sorry" would be a better name for it), but that looks set to change. Powered by Apple Intelligence, Siri's personal assistant will gain richer language understanding, more contextual relevance, and a new design. Siri will be able to take actions based on user content and maintain context across requests, providing a more seamless and personal assistant experience.

Privacy and Security

Apple Intelligence emphasizes privacy with on-device processing and the new Private Cloud Compute. This system ensures that more complex requests are handled securely on dedicated Apple silicon servers without retaining or exposing user data.

ChatGPT Integration

Apple is also integrating ChatGPT into its platforms, allowing users to access its capabilities within iOS 18, iPadOS 18, and macOS Sequoia. Siri can utilize ChatGPT's expertise with user consent, and the system wide Writing Tools can generate content using ChatGPT's models. Privacy protections include obscured IP addresses and strict data-use policies. Support for other LLMs is also coming, Apple said.


Apple Intelligence will be available in beta this fall for U.S. English users on iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later. Additional features and languages will roll out over the next year.

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