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NEW YORK, N.Y. - Even though most downloads from YouTube still consist of user-generated content, the service's top priority for 2009 is to acquire more premium content from the likes of NBC and MGM, said the man in charge of putting those deals together.

Jordan Hoffner, YouTube's head of content partnership, spoke this afternoon before attendees of the annual OnScreen Media Summit, produced by Broadcasting & Cable magazine.

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There are some significant and some insignificant aspects of YouTube's adjusted main screen. The service's "embrace" of widescreen today, we discovered, doesn't change much besides what you see on the surface.

A number of videos with 16:9 widescreen ratio have already been featured on YouTube, and long-time users with widescreen monitors know that YouTube already supported that ratio whenever a video is expanded to full screen mode. Movie trailers are among the content that YouTube has supported in their native aspect ratios.

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In teaming up with MySpace this week, is MTV owner Viacom deviating all that much from YouTube around user uploads of TV show clips? Like YouTube partners CBS, EA, and Universal Music, Viacom now stands to make money from online ads.

After starting a highly controversial lawsuit against YouTube last year, and then getting smacked by a boycott from angry YouTube users last summer, MTV owner Viacom is now adopting a new approach to video content through a deal unveiled with the MySpace social network and tech start-up Auditude.

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With its strong condemnation of recent YouTube copyright takedowns of campaign videos incorporating news footage, the EFF might be able to accomplish for fair use what the presidential political campaigns have not.

Earlier this week, the Electronic Frontier Foundation stepped into the controversy over the takedowns, which are coming at a crucial time in the political season. (YouTube's DMCA-allowed review process would keep such videos off the service for at least 10-14 days -- in some cases, until after the November 4 election.)

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The irony of John McCain's tussles with YouTube over his campaign's video clips is rich stuff for techies who have been observing the mayhem the Digital Millennium Copyright Act has engendered over the years.

Recapping the uproar, the McCain-Palin campaign on Monday asked YouTube, a Google subsidiary, to stop taking down campaign videos that incorporated clips of news broadcasts. YouTube replied that it was doing so at the request of the broadcasters, who were objecting to use of their copyrighted footage. As per the DMCA, YouTube pulled down the videos and will not allow them to be reposted for at least 10-14 days.

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Though reports early last year said that a deal between CBS and Google for YouTube distribution had fallen by the wayside, the network's content will soon be available in full on the popular video site, complete with commercials.

Announcing on Friday that "Full-Length TV Dinners" would be coming to the Site, YouTube's team blog noted that it will naturally first be a test. Advertisements could be pre-, mid-, or post-roll, but will only appear in the premium full-length content. In our tests -- which, granted, only lasted a few minutes this morning -- we didn't see any overlaid advertising in premium content, though overlay ads do appear in "clips" from CBS shows (including the Evening News), which only last a few minutes.

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For the first time, video downloads generated from Google's YouTube site are no longer 100% free. Rather surprisingly, though, users have greeted the new links to fee-based music and content largely with positive comments, if any.

Google-owned YouTube yesterday abandoned its traditional business model of free content provider, adding links to paid video and audio in such a slick manner that most users either didn't mind or didn't even notice.

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A missive from the office of Joe Lieberman on Thursday credits the Connecticut Senator as the direct reason Google changed its Community Guidelines to disqualify terrorist training videos from being displayed.

In announcing the update earlier this week, the YouTube Blog says "We've updated the Community Guidelines to address some of the most common questions users ask us about inappropriate content. Included in the update are a few new things to steer clear of, like not directly inciting violence or encouraging other users to violate the Terms of Use. "

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With the Web becoming a more prevalent platform, the race to ensure broadcast rights for the Olympics means much less. Case in point: Tuesday's deal between the IOC and YouTube.

While obviously the Olympic Games cannot be broadcast live over YouTube, the move marks the first time that content will be available from a single provider on a global basis. Clips and highlights of the games will be uploaded to YouTube, and made available in 77 countries.

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Videos or photographs implicating members of the police force in acts of misconduct will soon be directly uploadable to the New York Police Department, representatives reported yesterday.

The announcement from Police Commissioner Ray Kelly came after a recent string of videos of NYPD officers engaged in questionable practices were posted on YouTube.

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As a part of the v9.4 update to TiVo HD and Series 3 set-top boxes, support was added for YouTube H.264 videos -- a feature TiVo was announced in the spring.

The "summer update" that TiVo announced yesterday will be rolling out over the course of the next few weeks, and will grant native H.264 decoding to S3 and HD DVRs. It has been added under TiVo Central "Find Programs and Downloads" under the "Download TV, Movies & Web Video" icon. While the only option is currently to "Watch YouTube Videos," the result is a YouTube experience unique to TiVo.

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Soon, Lionsgate will be joining the ranks of major content providers to partner with YouTube in advertisement and hosting.

YouTube has already partnered with CBS and the BBC, as well as Universal Music Group, Sony BMG, and Warner Music Group. The now three-year old video service's system for monetization and content identification appears to be mature enough to sustain major studios, and the inclusion of Lionsgate could foretoken many more.

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Litigants trying to get data on what the video site's users were watching have backed off somewhat, although YouTube will still have to share some data with Viacom.

Plaintiffs Viacom and a class-action group led by the Football Association of England agreed to accept a watered-down version of YouTube's viewer logs. That version will not include the IP addresses nor the YouTube usernames of the viewers.

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Enraged YouTube users are protesting a controversial court ruling last week by uploading homemade "Viacom sucks" videos, and calling for mass boycotts of Viacom entertainment vehicles such as Paramount Pictures and MTV.

"Boycott Viacom! Fight back for your privacy rights!" proclaimed one video found by BetaNews on the YouTube site early this evening.

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Although privacy advocates are up in arms, a judge's decision in the ongoing court battle between Viacom and YouTube is likely to have little or no real impact on most people who have viewed videos on YouTube.

In the US District Court for Southern New York on Wednesday, Judge Louis Stanton ruled that Google must turn over all of its YouTube viewing logs to Viacom. Specifically, Judge Stanton ordered Google to turn over to Viacom a log containing the login IDs and IP addresses of sources from which videos were downloaded, and details about those videos.

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