Apple Intelligence will launch in beta and that’s unacceptable for a trillion-dollar company
Apple, a company worth over 3 trillion dollars, has announced Apple Intelligence, a personal AI system, will begin rolling out in October alongside iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. Despite being one of the wealthiest companies on the planet, Apple is choosing to release this highly anticipated feature as a beta, and that’s a huge problem. Users will essentially be treated like testers, expected to troubleshoot and report bugs, instead of receiving a polished, fully functional system out of the gate.
What’s even more frustrating is that Apple Intelligence won’t be ready in time for the iPhone 16 lineup launch this month. It’s criminal for Apple to ask for so much money for these phones -- marketed as AI-powered -- when the core intelligence feature won’t even be available at launch. Customers are paying top dollar for devices that won’t include one of the main selling points on day one.