Apple releases 3 new ad videos highlighting 'Apple Intelligence' on iPhone 16 Pro but there’s a HUGE catch
Apple has released a series of new advertisement videos promoting its “Apple Intelligence” features for the iPhone 16 Pro, with all three ads starring Bella Ramsey, the acclaimed star of The Last of Us and Game of Thrones. While the features showcased are impressive, there’s a major letdown -- Apple Intelligence won’t actually be available when the new iPhones launch. Even when it does arrive, it’s only set to debut in October and will be in beta form. This development will likely leave many users disappointed.
The first ad, titled "More personal Siri," showcases how Siri is becoming even smarter, more intuitive, and more integrated into everyday life. The feature is designed to make Siri more personalized, giving users tailored suggestions and adapting to their preferences. However, it’s now clear that users won’t be able to experience this right away, further dampening the initial excitement around the iPhone 16 Pro.
Apple Intelligence will launch in beta and that’s unacceptable for a trillion-dollar company
Apple, a company worth over 3 trillion dollars, has announced Apple Intelligence, a personal AI system, will begin rolling out in October alongside iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. Despite being one of the wealthiest companies on the planet, Apple is choosing to release this highly anticipated feature as a beta, and that’s a huge problem. Users will essentially be treated like testers, expected to troubleshoot and report bugs, instead of receiving a polished, fully functional system out of the gate.
What’s even more frustrating is that Apple Intelligence won’t be ready in time for the iPhone 16 lineup launch this month. It’s criminal for Apple to ask for so much money for these phones -- marketed as AI-powered -- when the core intelligence feature won’t even be available at launch. Customers are paying top dollar for devices that won’t include one of the main selling points on day one.