Articles about Apple

Apple has a four-day shopping event running from today until Monday, promising shoppers "special offers when you buy select products". Running from the day that is a celebration of commercialism and capitalism, Black Friday, through the weekend and up to Cyber Monday, the Apple Shopping Event is -- unfortunately -- nothing to get excited about.

This is not entirely unexpected. Apple has form when it comes to disappointing Black Friday offers. If you were hoping for massive discounts, prepare to feel let down.

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With Apple shares down more than 20 percent from their all-time highs of only a few weeks ago, writers are piling-on about what’s wrong in Cupertino. But sometimes writers looking for a story don’t fully understand what they are talking about. And that seems to me to be the case with complaints that Apple is too far behind in adopting 5G networking technology in future iPhones. For all the legitimate stories about how Apple should have done this or that, 5G doesn’t belong on the list. And that’s because 5G isn’t really about mobile phones at all.

Just to get this out of the way, I see Apple shares currently presenting a huge buying opportunity. A good Christmas quarter will regain that lost 20 percent, and I don’t see any reason why Apple shouldn’t have a good Christmas quarter.

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If you have an iPhone, you use Siri; if you have an Android phone, you use Google Assistant. Right? Thanks to Siri Shortcuts -- and an update from Google -- it's now easier than ever to access Google Assistant on your iPhone with a voice command.

With iOS 12, Apple introduced Siri Shortcuts giving users the opportunity to record their own voice triggers that can then be used to perform different actions. Now Google Assistant supports Siri Shortcuts, so you can access it via Siri.

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Last week, Apple's latest iPad Pro was put through its paces by JerryRigEverything. We're not talking benchmarks of speed here, we're talking durability tests -- the iPad Pro was scratched, burned and bent to see what sort of punishment it could take.

In short, Apple's tablet was found to be extremely bendy. Actually, scratch that… it basically folded like a wet tissue. Now JerryRigEverything has turned its attention to the Surface Pro 6, finding that it is far more durable and able to withstand a bend test much more impressively.

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The woes inflicted on users by the re-released Windows 10 October 2018 Update continue, with the latest issue concerning Apple iCloud.

The problem affects the latest version of iCloud for Windows (7.7.0.27), and is causing updating and syncing issues with shared albums. In addition, if you try to install iCloud on a system running Windows 10 1809 the installation will fail.

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Apple has discovered a problem with a "limited number" of SSDs used in non-Touch Bar 13-inch MacBook Pro that could lead to drive failure and data loss. The laptops in question were sold in the year between June 2017 and June 2018.

Apple has launched a service program that will enable those with affected drives -- 128GB and 256GB models -- to have the issue addressed free of charge. The problems have come to light just as the company launched a free iPhone X screen replacement program to people suffering with a "ghost touch" problem.

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If you're an iPhone X owner, you could well be one of the unlucky people who has experienced a ghost touch problem with the screen.

Acknowledging that there is a problem, Apple has announced a free display repair program which customers can take advantage of if they have handsets with the issue. Here's what you need to know about getting your screen sorted out free of charge.

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The newest iPad Pro tablets are amazing, albeit overkill for many consumers. Not only are they beautifully designed, but powerful as hell. Believe it or not, they can outperform many Mac computers. In other words, iPad is getting closer to becoming a legit laptop alternative.

Unfortunately, the 2018 iPad Pro still does not have mouse support, meaning navigating iOS while in "laptop mode" with the keyboard attachment can be tedious. While it finally has a USB-C port, there is still no USB Type-A port (and there never will be). Also missing is the 3.5mm audio jack. Luckily, as is typical with Apple products these days, adapters and dongles are here to save the day. Today, Satechi announces the Aluminum Type-C Mobile Pro Hub Adapter which makes the 2018 iPad Pro much more capable.

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Google will pay Apple $9 billion this year to remain the default search engine in the iPhone’s Safari browser, according to one Goldman Sachs analyst. That’s a hefty expense for Google, but will Apple end up paying the price when it comes to business messaging?

According to Goldman Sachs analyst Rod Hall, Apple charges Google based on the number of searches iPhone users perform using Safari or Siri.

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Ultra-fast 5G wireless is going to change the world... eventually. It won't just disrupt the mobile ISP business, but home internet as well. Throughout 2019, I fully expect consumers to be bombarded with 5G marketing that will sell it as the next big thing. And yes, the new standard will be pretty great, but it is not yet necessary. You see, the 5G infrastructure is not yet ubiquitous, and it won't be for a long while. So while there will probably be Android phones with high-speed 5G modems in 2019, owners largely won't have any way to take advantage of it.

According to a new report from Fast Company, Apple will be sitting out the 2019 5G shenanigans, instead waiting for at least 2020 to launch the iPhone 5G. You know what? That is very wise. The fruit-logo company is seemingly opting to wait until 5G is worthwhile and not merely a marketing tool.

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Apple has announced that, as of next quarter, it will no longer report unit sales figures for iPhones, iPads and Macs. The news came at the company's Q4 earnings call at which it was revealed that iPhone unit sales have remained static -- despite a revenue increase.

The change is in line with how Apple already treats other hardware sales -- such as those of the Apple Watch and HomePod -- which it groups together rather than revealing sales in individual categories.

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One of the coolest new features of macOS Mojave is dark mode. As the name implies, it quite literally allows the user to make a system-wide switch to a darker interface. It works quite well, but unfortunately, app developers have to take advantage of it in their code -- their programs will not support dark mode by default. This means that even when you turn dark mode on, some apps will look out of place. Yeah, that inconsistency kind of stinks, but luckily, many developers -- not all -- have been updating their software to support the feature.

One huge app in particular is still not updated -- Microsoft Office. Regardless of what you think of the Windows-maker, it cannot be denied that Office is outstanding. It is still the best office suite after all these years. On macOS Mojave and later, it will be getting even better, as Microsoft is planning to introduce dark mode to Office at some point in the future. As is typical with the company, the feature will first be given to "Insiders" (aka free beta testers).

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At its special event at the Brooklyn Academy of Music, Apple today revealed a new MacBook Air with Retina Display, new iPad Pros with USB-C, and also updated its Mac mini.

The new Mac mini comes with quad- and 6-core 8th-generation Intel Core processors, up to 64GB of faster memory and all-flash storage (up to 2TB). It also comes with four Thunderbolt 3 ports, an Apple T2 Security Chip and a 10Gb Ethernet option.

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In addition to its new MacBook Air and Mac mini, Apple today launched the new iPad Pro. The most immediately-noticeable change is the death of the home button, but there's much more to this new model than just that.

The screen of the smaller iPad Pro has jumped from 10.5 to 11 inches without changing the overall size of the body, while the 12.9-inch model is available in a dramatically smaller casing. Both are thinner than before (just 5.9 mm), Face ID has been added, and there's more going on under the hood.

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At the Brooklyn Academy of Music, Apple today revealed a new MacBook Air. As well as a Retina Display, Apple has shrunk the bezels to near-invisibility. The screen measures 13.3-inch with four times the resolution of its predecessor.

The new model features Touch ID built directly into the keyboard. The keyboard itself has been upgraded for a better and more reliable typing experience, and the new Force Touchpad below this is 20 percent larger. But what else does the new MacBook Air have to offer?

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