Microsoft Security gets a style upgrade that goes beyond the surface to embrace the human
Padlocks, chains, keys, shields: these are all stereotypical images used to represent security. They are also the themes -- tropes, if you will -- that have been avoided in an eye-catching and vibrant rebranding for Microsoft Security.
A team at Koto -- a creative studio also behind design projects for Amazon, Riot Games, FitBit, WhatsApp, and more -- is responsible for a bold new brand identity that sidesteps the obvious. Instead, the new look that is bold yet human, clear and confident.