Articles about share Netflix password

It has been known for some time that Netflix intends to take steps to prevent subscribers from sharing their account with anyone from outside their household. Since the inception of Netflix, password sharing has been a common practice, so the company's action will impact large numbers of people.

Details about just how it will stop people from sharing their account password with others have not been forthcoming, but in a newly-removed Help Center page the approach that will be taken has been exposed. Although the revealing page has now been taken down, it has been recorded for posterity by the Internet Archive.

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At the same time as sharing its Q4 2022 earnings report, Netflix has revealed that its much-hyped crackdown on password sharing will roll out before the end of this quarter.

In a letter to shareholders, the company reveals that more than 100 million households currently share their accounts with others, pointing out that this "undermines our long term ability to invest in and improve Netflix". Having already tested charging for account sharing in Latin America, the plan is to expand this to a much larger proportion of the subscriber base.

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Shares in Netflix plummeted by more than a fifth after the streaming company reported a drop in subscriber numbers for the first time in more than a decade. In the first quarter of 2022, Netflix lost 200,000 subscribers and the prediction is for things to get much worse over the rest of the year.

For those subscribers who are sticking around, there is a double whammy of bad news. Not only is there the threat that Netflix will introduce advertisements, but also that it will charge higher subscription fees to anyone who shares their account with others.

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There can be few Netflix users out there who have not teamed up with friends or family to share a single account between multiple households. While this is a great way to reduce the cost of accessing the streaming service, Netflix is a little irked at the revenue it is missing out on as a result.

As such, the company has announced that it is planning a test that will prompt some password-sharers to pay a bit extra to add extra "sub accounts" to their Standard and Premium plans.

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