Articles about Surface Pro 3 vs MacBook Air

Late yesterday I posted my review of Chromebook Pixel LS, which Google released in early March. The write-up is purposely rah-rah to impose the importance of embracing contextual cloud computing and to shakeup preconceptions about Macs being the tools of the creative elite. I also call "dumb" developers who may receive free Pixels during Google I/O later this month only to then sell them online.

One reader comment, from SmallSherm caught my attention, for accusing me of calling him (or her) stupid and for insulting other readers. After writing my response, I wondered how few people would ever see the interaction, which I regard as being quite valuable. So in the interest of fostering further discussion, I present our two comments for your Tuesday thought train.

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If you are a MacBook Air user, chances are you are pretty happy with your device. It may not be the fastest or the lightest laptop around, but it has a great keyboard, gets amazing battery life, is more affordable than ever, can run Windows, and, thanks to iOS 8 and OS X 10.10 Yosemite, works great with iOS 8 devices. Even Microsoft is impressed, calling it "great" and "delightful".

Microsoft, however, believes you can do better. In a new video ad made for this holiday season, the software giant once again aims to make MacBook Air users finally see the light, and realize that the device they should be using is Surface Pro 3. But if MacBook Air is already "great" and "delightful", why would someone want to switch?

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I understand that it's the dog days of summer, when news is light, readers vacation, and writers struggle to produce current content. So I'll forgive colleague Mihaita Bamburic, for his misguided attack against Surface Pro 3. He asserts that Microsoft markets the computer to the "wrong crowd". If that would be tech writers, he gets a nod. Otherwise, I shake my head and point a finger.

I've read this misguided diatribe before, from tech reviewers switching to the Microsoft PC from an Apple, but never expected it from him. As someone who has bought and paid for MacBook Air and Surface Pro 3, I say that Microsoft's marketing is spot on target. The problem isn't the potential consumer buyer but geek writers, particularly those already using Macs.

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Microsoft will have a hard time convincing consumers who wish to buy Apple's MacBook Air to get Surface Pro 3 instead. That is not because the former is the better purchase, but because these devices aim to please two different crowds. You're either a Mac or a PC, as the old Apple commercials would say today.

I believe that Microsoft does not realize that it is pitching Surface Pro 3 to the wrong crowd. Swaying would-be MacBook Air owners in the hybrid's direction is not a simple matter of touting feature benefits, as in Surface Pro 3 can be more and do more than MacBook Air. People have to be convinced that those features are things they want; just because they are offered does not automatically mean that they will immediately gravitate towards the device that has them. Yes, some do not want more just because they can get more. And, would-be MacBook Air users do not want more. It's more likely that would-be Surface Pro 3 users do.

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It is no secret Microsoft is marketing its new Surface Pro 3 Windows 8.1 hybrid as a direct rival to Apple's venerable MacBook Air ultrabook. As someone who owns the latter of the two I can see why. Both are premium devices that are similarly priced (Surface Pro 3 is more expensive, however, when purchased with Type Cover) and offered in near-identical configurations, power-wise, which yield comparable battery life (MacBook Air is better in this regard, even if only by mere hours). However, as I wrote in a past article, Surface Pro 3 offers extra features, like a touchscreen and tablet credentials, which can, arguably, make it more appealing.

As I said before, Microsoft's best chance of persuading MacBook Air users to switch to Surface Pro 3 is come upgrade time, as, right now at least, this upgrade, as appealing as it may be for those willing to dump OS X for Windows, is not worth the cost penalty. Microsoft appears to be aware of this, as it launched a new trade-in offer for MacBook Air owners. And, unexpectedly I might add, the Surface Pro 3 maker offers quite a bit in return.

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The features of the new Microsoft Surface Pro 3 are impressive even when they are assessed individually. But they are even more impressive when grouped together in one single device, which might just be the first one of its kind that is actually the real deal -- it works as a tablet, it works as an ultrabook and it is good enough to replace both. At least that is what Microsoft is saying.

During the presentation event Microsoft made it clear the Surface Pro 3 is meant to compete with Apple's mighty 13.3-inch MacBook Air, more so than with the iPad. Make no mistake, this device is not a tablet in the traditional sense of the word. It is akin to a hybrid PC, much like the Surface Pro 2, due to its size, processor architecture and target market. So, because Microsoft made a big deal out of it being better than its ultrabook rival, how does it compare with the bigger MacBook Air?

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