It has been a few weeks since advertisers started to pull out of YouTube after concern about the placement of ads. Since then, the company has been scrambling to earn back trust and it says it has "held thousands of productive conversations with advertisers, and implemented additional controls to restore advertiser confidence."

Now YouTube has set out what it classifies as hate speech, and says that any content that falls into this category will not be eligible for monetization. It's a move that's designed to calm the fears of advertisers, but there is concern that the rules being put in place are now too strict and could affect the incomes of large numbers of YouTubers.

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If you have automatic updates enabled on your Android phone, your index fingers and your brain may have hit a moment of panic and confusion as you realized everything was rejiggered from top to bottom, literally.

Par for the course with Google, you will now have to get used to a new interface, different placement of on-screen buttons, and more confusing navigation streams to get to the menu you want. That is, until you get used to it all, at which point you'll appreciate that they were all actual improvements after all.

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On May 23, Microsoft did something very curious -- it announced a new product in Shanghai. No, there is nothing wrong with having a press event in China, but the time difference meant Americans would have to wake up very early to watch it, right?

No. Actually, even more odd, Microsoft chose not to live stream the event. While there was a Chinese-dubbed stream found on the web, English-speakers were left to read live-blogging instead. This is unfortunate, as Panos Panay is quite the masterful presenter -- his unveiling of products can be downright magical. Thankfully, today, the Windows-maker makes the new Surface Pro announcement video available on YouTube -- no Chinese dub.

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YouTube offers businesses the ability to connect meaningfully with their audience and build an engaged base of customers and prospects. The video sharing website has never been more popular. Today, over three billion hours of videos are watched per month, with an additional 300 hours of videos being added each minute. Yet, out of all the videos uploaded to YouTube, only a very small percentage generate more than a few hundred views; and only an elite few of those ultimately end up going viral. However, when done right, uploading videos can be big business. And not just for traditional organizations.

The number of channels earning six figures each year on YouTube is increasing by 50 percent year on year. According to a 2014 Variety survey, the stars of YouTube’s most popular channels, such as Swede Felix Kjellberg’s PewDiePie and Germán Aranis’ HolaSoyGerman, are now more influential and popular than mainstream celebrities among teenagers, so they need to be taken seriously by marketers.

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Three weeks ago, we explained how you could enable YouTube’s hidden Dark Mode. The process then only worked in Chrome and required a little tinkering.

Google has now made it possible for anyone to easily switch to the dark side, and that’s not all. There’s now a whole new Material Design look for the site which Google says will make YouTube "easier and more fun to use."

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While YouTube can be a great platform for viewing quality family-friendly content, there are a lot of offensive videos on there too. No, I am not just talking about PewDiePie, although some of his content is arguably questionable. Actually, I am talking about videos from other creators that show blatant racism, sexism, and actual pornography -- it is shocking to see some of the content that gets through.

Luckily, Google developed the YouTube Kids app for mobile devices, which tries to block offensive content. This app helps parents to be more confident that their children will only see family-friendly videos. Today, the search giant brings the app to LG, Samsung, and Sony smart TVs.

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Around this time last month, Google was facing criticism for appearing to censor LGBTQ+ videos with the Restricted Mode feature. Now the company says that it has addressed the problem and will no longer be "incorrectly filtering videos."

Google says that this means hundreds of thousands of videos with LGBTQ+ content have been unlocked, and more than 12 million videos in total have been affected. The company has already issued an apology for the filtering, but now it is keen to be seen making amends.

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Google is launching a series of Internet Citizens workshops as part of its YouTube Creators for Change program. Aimed at 13- to 18-year-olds, the workshops have been designed to teach teenagers how to spot fake news, how to stay safe online, and how to "make negativity bounce."

Taking in topics such as comment moderation, dealing with online abuse, and how to respond to offensive content and echo chambers, the workshops launch today in the UK, starting in Liverpool, and will spread around the country over the coming weeks. But is the program just stoking the idea of generation snowflake?

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Back in February, Google opened up YouTube live streaming to channels with 10,000 or more subscribers. Just two months later, the company has slashed this requirement to just 1,000 subscribers.

But while the bar may have been lowered in terms of subscriber numbers, there are still a few hoops that would-be live streamers have to jump through. It does mean, however, that many more YouTubers will be able to stream their content live, so there will be a greater selection of content to consume.

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When you think of YouTube stars, you likely picture people like Casey Neistat, iJustine, and Leafyishere. Of course, we cannot forget Felix Kjellberg, also known as "PewDiePie" -- probably the most popular person on the video service. Despite some recent controversies, he has more than 54 million subscribers!

According to Google, PewDiePie apparently has some competition, but it is not by a human. Actually, the newest YouTube star is a zoo animal -- April the Giraffe. She gained notoriety due to a very long pregnancy which had people all over the world tuning in to see her calf being born. The baby was finally birthed this past Saturday, and now YouTube is sharing some impressive engagement numbers.

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If you're someone who enjoys watching YouTube at night -- perhaps on your phone in bed -- you'll be all too aware that the site's light color palette can be rather harsh on the eyes. With a little tinkering, you can unlock a hidden Dark Mode which will save your delicate peepers and make nocturnal viewing all the more enjoyable.

At the moment the hack only works in Chrome, but it's likely that Google will bring it to everyone when word spreads. Here's what you need to do.

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YouTube is more than just a source of cat videos and hilariously painful-looking accidents caught on camera: for many people it is a source of extra income, or even a living. But the YouTube Partner Program (YPP) through which advertisements can be used to generate money is also open to abuse.

The Google-owned site has a plagiarism problem whereby popular content is stolen and re-uploaded to a different channel to generate money for a third party. In a bid to stop this practice, YouTube is banning channels from displaying ads until they have managed to hit 10,000 views.

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It has been a while since Google announced its plans for YouTube Go, a streamlined version of its mobile app with a focus on sharing and minimizing data usage. Now the company has released the first beta on Google Play.

Designed for use in countries with less-than-reliable internet connection, such as India, YouTube Go also allows for the downloading of videos for offline viewing without buffering. The app includes a number of options to help you "maximize your fun without burning up your data," including the ability to preview videos and see the amount of data required to download different quality versions of the same file.

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Last week saw the start of a backlash against Google after advertisers voiced concern that their ads were appearing next to extremist content. The Guardian, the BBC and the British government were among the first to start to pull their ads from the network, and the trend has spread to the US.

AT&T and Verizon are among American companies that have now announced that they are boycotting YouTube by pulling their ads. After concerns about being associated with terrorist and other extremist content, an increasing number of big names are calling on Google to make guarantees about ad placement.

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LGBTQ+ videos are effectively being censored by Google, say a number of high-profile YouTubers. The accusations surround YouTube's Restricted Mode and the belief that this is hiding videos with LGBTQ+ content from view, leading some to suggest that active censorship is taking place.

Google says that this limited mode exists to give people the option to avoid "videos that discuss more sensitive issues." The blocking is supposed to be triggered by "community flagging, age restrictions, and other signals," but YouTubers complain that even "innocent" videos that reference same-sex relationships, "queer perspectives" and other LGBTQ+ topics have been restricted.

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