Google launches artist-inspired 'Editions' Android phone cases -- Skrillex goes first

Skrillex Live Case

One of the major reasons I choose Android over iOS is freedom. Not only am I free to set a default browser and default email client, but I am free to install different "launchers" to customize the experience. Manufacturers are even free to make phones of various sizes and shapes, which in turn means consumers can find the right device to meet their needs.

Following that trend of freedom and customization, Google today launches "Editions", which are artist-inspired cases for Android phones. Not only will they offer a fun and unique way to show-off your phone, but they will also grant access to exclusive artist content. The first artist is the king of dubstep, Skrillex.

"We are kicking off the series with Grammy-winning producer, Skrillex, who has created three unique designs inspired by his lifelong fascination with space. The Skrillex Live Case connects to your phone to bring you VIP access to Skrillex content and a companion live wallpaper that extends its design onto the screen", explains Kari Clark, Senior Manager, Google Accessories.

Clark further explains, "the limited-edition Skrillex Live Case is individually numbered and available for Nexus 5, Nexus 6, Samsung Galaxy S5, Samsung Galaxy S6 and Samsung Galaxy Note 4. Get yours at the Google Store today through the end of June while supplies last. Stay tuned for the next collaboration. We can't wait to tell you all about it".

SkrillWow, this is a really exciting program. Google has found a way to merge accessories with fandom, while making it more than superficial. In other words, access to the content makes it an experience rather than just a piece of plastic. You will even get early access to a free album from Skrillex's label OWSLA.

Even cooler? The case contains a special shortcut button, that when pressed, will launch Skrillex's YouTube channel. If you are thinking this is a bit gimmicky, you would be right. However, that button can be mapped to other apps too, making it insanely awesome. I envision it being a great way to launch the camera app.

In the above video, you can see Skrillex launching a balloon into space. Why? To capture images of Earth to be used in an exclusive Skrillex Live Wallpaper. How cool is that?

The cases are available now for Nexus 5, Nexus 6, Samsung Galaxy S5, Samsung Galaxy S6 and Samsung Galaxy Note 4. The price? A pretty reasonable $40. You can buy it here.

Will you buy one? Tell me in the comments.

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