EU to Investigate iTunes UK Pricing

The EU has signaled its intention to investigate Apple's iTunes over what users have complained is unfair pricing. While the EU maintains that this is an informal investigation and they have only requested information from Apple, the move could be seen as a victory for UK consumer group Which? who first publicized the issue in September.

According the complaint, digital downloads in Britain cost 79 pence ($1.51 USD) versus 99 euro cents ($1.31 USD) across the rest of the EU. The complaint argues that downloads should cost the same no matter where the user may be located. It should be noted, however, that a similar problem occurs in the United States; downloads in Canada cost 80 cents versus 99 cents in the US.