Warner Blu-ray disc manufacturer ramps up production
Acknowledging an expected increase in Blu-ray releases, Global Digital Media Xchange said Wednesday that it had tapped Sonic's Scenarist technology to help it increase production capacity. GDMX is the authoring facility for Warner, who was the first studio to go Blu-ray exclusive after a stint of dual-format support. That switch is widely regarded as the turning point which helped Sony defeat competing format HD DVD.
With this switch by a major Hollywood disc authoring company, it can be expected that studios using GDMX's facilities -- like Warner -- will be able to increase the number of releases on the format.
This type of support is key for the overall penetration of Blu-ray as a format, even though it may be the "winner" in the next-generation format war.