Not quite tru2way, TiVo will get new streaming VOD

Tru2way is the brand name for the open cable standard architecture that will allow next generation TV hardware to work with any cable provider. The hallmarks of tru2way are interactive services and HD on demand content. Unfortunately, there has yet to be an industry-wide breakthrough in the adoption of tru2way outside of companies such as Panasonic, Comcast, and TiVo.

This week, TiVo announced a deal with streaming on demand and IPTV middleware company SeaChange that promises to bring tru2way-style features to CableCard-equipped TiVo set top boxes in areas where the architecture has not been implemented yet.

President and CEO of TiVo Tom Rogers said, "This solution also enables participating MSOs to take their on-demand offering to a whole new level by highlighting VOD titles within TiVo universal search results. And the beauty of this is that it can be achieved faster and at a lower cost than most solutions that have been available to cable operators to date."