Cisco to acquire Flip Video maker Pure Digital Technologies

This morning, Cisco announced that it is acquiring Pure Digital Technologies, better known as the company responsible for Flip Video cameras, the pocket-sized digital camcorders.

Today's announcement confirms earlier speculation that the company was interested in acquiring Pure Digital. Cisco's plans for the next five years revolve around developing three major areas: the connected home, the media-enabled home, and visual networking. Pure Digital's products fit into the second of these three categories, and will flesh out the company's growing catalog of consumer products.

Cisco's Senior Vice President of Corporate Development and Consumer Groups, Ned Hooper, said, "Pure Digital has revolutionized the way people capture and share video with Flip Video. This acquisition will take Cisco's consumer business to the next level as the company develops new video capabilities and drives the next generation of entertainment and communication experiences."

Pure Digital will be folded into Cisco's Consumer Business Group where Linksys currently resides.