Apple apologizes for iOS 6 maps

This morning, Apple posted an apology from the CEO about iOS 6 maps, which replaced the mature Google product available in the five previous versions of the operating system. Complaints about misidentifications and misdirections flooded the web, starting with the software's release on September 19.

The letter, posted on Apple's website and signed by Tim Cook, is a rare mea culpa. Ironically, Cook's temporary remedy: Use map apps like Bing or do what colleague Wayne Williams suggested yesterday -- create a shortcut to Google Maps web app. Wayne's Apple Maps review shows exactly what's wrong with the experience he describes as a downgrade.

The apology:

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

Is this apology good enough for you? It's not for me, and I'll explain why in a follow-up post.

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