I find this Audi ad to be 'highly illogical'

Regular readers know that I'm a sucker for good advertising. Audi's "The Challenge" is classic, pitting the new and old Spocks (Leonard Nimoy and Zachary Quinto) against each other. Surely the geeks, especially old-timers like me, will appreciate the inside-Star Trek humor. If you're a Trek fan of long vintage, the video is a treat.

I laughed when Nimoy started singing the Bilbo Baggins song. I actually owned that album in high school. William Shatner (aka James T. Kirk) and Nimoy both released records during the 1970s, when Star Trek was in syndication and before the series' revival on TV and movie theater screens. Geeks and Trekkers, this commercial will be among the best two minutes forty-five seconds you'll spend today.

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