Amazon launches its own login service for apps, games and websites

A few years ago, if you wanted to join a website you had to create a brand new account, enter your email address and come up with yet another password to try and remember. That’s all changed of course and now you can log into a vast amount of sites using existing credentials for services like Google, Facebook and Yahoo.

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Today, Amazon adds itself to the list of services you can use to gain access to other sites with the introduction of Login with Amazon.

The official press release reads like the feature is something brand new and never been done anywhere before, which is quite amusing considering how late Amazon is to the single sign-on party. Still, another login option will always be welcome and provides a good alternative for anyone worried about how many sites they already access through Google and/or Facebook.

"Login with Amazon enables app developers and website owners to leverage Amazon’s trusted sign-in solution, allowing them to focus on providing a great experience for their customers," Michael Carr, Amazon Vice President, eCommerce Services said. "Amazon customers now have a hassle-free way to quickly and securely sign-in to apps, games and websites, without having to remember yet another password".

Amazon’s single sign-on feature can be used on websites and iOS and Android apps.

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