New platform aims to speed up the sales process
Sales are the lifeblood of a company, yet they can also be a frustratingly slow part of the whole business cycle. Finding a way of accelerating the sales process is therefore a bit of a holy grail for many organizations.
Salesforce solution specialist Velocify is launching a new enterprise-class sales acceleration platform. Velocify Pulse takes a universal approach that accelerates every step in the sales cycle, and aligns everyone in the sales organization on the same platform.
"Companies aiming to achieve exceptional growth all want to accelerate their sales process, but the problem is they can't operate at speed if they don't have control", says Nick Hedges, president and CEO of Velocify. "Focusing on speed alone is like giving a Ferrari to someone who has never driven a car before -- it will probably end badly. That’s why Velocify focuses on allowing teams to operate with velocity and discipline simultaneously".
The platform takes an insight-driven approach to developing the optimal sales processes, motivating people to follow the plan through 'Rewardification' -- delivering valuable incentives to salespeople that follow best practices and generate results -- and keeping the entire organization on a single platform that covers everything from prospecting to lead response to closing the final deal.
By using rules, logic, behavior, and historical data it can help determine the most effective sales strategies. There is complete visibility into how each part of the sales process works, so that leaders can adjust specific aspects to continually improve team performance.
"Predictive analytics is certainly a part of the equation, but sales leaders should not hand control over to predictive analytics entirely", adds Hedges. "A prescriptive, insight-based approach is really critical to optimizing sales processes and accelerating sales performance."
It includes a tool called SalesCaddy which has two components, SocialCaddy, to enable sales reps to build prospect lists using LinkedIn, and MailCaddy, to connect to Gmail and Office365 for seamless communication with prospects.
For more information on Velocify Pulse and to request a demo you can visit the company's website.
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