Twitter expands its live video streaming of college sporting events


College sports is big business -- television, radio, merchandise, etc. While many Americans are fans of professional sports such as the NFL and NBA, not every state has such a team. What every state in the union does have, however, are college athletic programs. Believe it or not, in places like Florida where there are plenty of pro teams, many folks are more wild for the Gators or Seminoles than the Dolphins or Heat.

Today, Twitter announces a media partnership with the Silver Chalice-owned company "Campus Insiders". This deal will bring the live video steaming of more than 300 collegiate sporting events to the social network, bolstering its existing offerings.

"Campus Insiders will stream the live college games on Twitter with an extensive line­up of football, basketball, lacrosse, soccer, baseball, volleyball, field hockey, water polo and swimming. In addition to live events, Campus Insiders and the ACC Digital Network will contribute timely video and on demand clips of game highlights, breaking news and 'must see moments' from the top ranked schools and colleges across the country on Twitter", says Twitter.

Brooks Boyer, CEO, Silver Chalice, explains "streaming live games directly on Twitter is a natural evolution of the fan experience. Unlike traditional broadcast and cable networks, Campus Insiders is set up perfectly to adapt to the evolving media landscape, and we are thrilled to be able to demonstrate this groundbreaking opportunity for our Conference partners, the student athletes we cover and the millions of fans with a passion for college sports".

This deal brings content from three conferences -- Mountain West, Patriot League, and West Coast. Live video aside, Campus Insiders will also share recorded content, like highlights and news. If you are a fan of these conferences, or just college sports in general, you should definitely keep an eye on Twitter.

Photo Credit: HitToon/Shutterstock

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