The viral 'TikTok feta pasta' is wildly popular, and Google can prove it
TikTok is where all the cool people spend their time online nowadays. If you haven't tried the app before, I highly suggest that you do. The service is extremely addictive, and you can easily waste hours scrolling through the short videos.
The TikTok service is relevant for all age groups and caters to many interests. Best of all, over time, the algorithm will learn your behaviors and more frequently present you with content you are likely to enjoy.
One of my favorite aspects of TikToks is learning all the new memes and trends, and as someone that likes to eat, this often includes recipes. One such dish that has gone viral is "TikTok feta pasta," which is a tasty meal that is very simple to make. It is pretty much just a block of feta cheese, olive oil, cherry tomatoes, and pasta. Yes, I made it after seeing it on TikTok, and yes, the hype is real -- yummy!
Just how popular is this baked feta pasta dish that went viral on TikTok? Extremely so. How do we know this? Thanks to Google's analysis of search data. The search giant is able to see trends and tell stories with the search data it collects, and feta pasta exploded in recent months.
"The interest in feta alone sharply increased in late January and peaked in early February, and it’s sitting high still. According to Google Trends, search interest in feta and pasta are at all-time highs in the U.S. 'Baked feta pasta,' 'viral feta pasta’ and “tomato and feta pasta' are breakout searches as well over the past month. New Hampshire, Oregon, Washington D.C., Minnesota and Pennsylvania are the most interested in 'baked feta pasta,' according to Google Trends," explains Molly McHugh-Johnson, Contributor, Google.
McHugh-Johnson further says, "Searches for the cheese and the pasta recipe are both trending and even hit a record high in February 2021, but when you compare the two…it’s no contest. Feta is the clear search interest winner. In fact, it’s the top trending cheese over the last 90 days in the U.S. The cheese stands alone. Also in the U.S., for the first time ever, feta surpassed Parmigiano-Reggiano last month."
Interestingly, Google fails to mention TikTok in this analysis. This is very curious, as the pasta dish literally went viral on that service. Of course, Google owns YouTube, and TikTok is one of that service's biggest competitors, so it shouldn't be surprising to see the search giant avoid bringing any attention to another company's product.
Have you made this viral feta pasta dish? If so, please share your experience with me in the comments.