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The BBC has beaten ITV to the goal line in signing a content deal - the terms and length of which have not been disclosed - with YouTube, the streaming video division of Google. Starting today, YouTube has begun offering three new BBC-branded channels containing sharable clips from BBC programmes (spelled here using the Queen's English), though it appears this morning that these clips will be mostly promotional.

The main BBC channel will be classified as a "public service" - which is an important distinction, because the BBC is not a private corporation. It receives its funding from license fees collected by the British government from citizens, so any BBC enterprise that would overtly feature commercial advertising might come under scrutiny by subscribers, and under fire in Parliament.

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A partnership between the NBA and YouTube will allow users of the popular site to view original content from the league, as well as post their own videos to share with others.

The most popular videos will then be featured on a weekly show on the NBA's cable network called "NBA Top 10 on YouTube. The feature was launched on Monday, the league said.

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YouTube's deals with the traditional media companies continued to unravel, with The Wall Street Journal saying Wednesday that CBS is the latest casualty. At issue were disagreements on the language of the deal. Sources told the paper that Google and CBS would work on smaller partnerships instead, leaving the door open to restarting talks in the future.

The loss of CBS' content follows Viacom, which abruptly pulled its videos off YouTube earlier this month. Companies including Viacom have also considered developing a YouTube competitor on their own, however talks there have not gone anywhere. Neither CBS nor YouTube had any comment.

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Viacom is wasting no time in moving on from dealing with YouTube, as the company is planning to aggressively promote new functionality on ComedyCentral.com in the coming months, and others in the future.

Functionality will be provided directly from the site itself that allows users to embed and share videos much like the popular social video site. Users will be permitted to show the video for a period of one month after it is posted.

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The two co-founders behind YouTube received Google stock valued at about $650 million, according to a regulatory filing made with the US Securities and Exchange Commission Wednesday, while Sequoia Capital, the VC firm that backed YouTube walked away with around $450 million based on Google's current share price.

Google for the first time detailed the $1.65 billion acquisition in the filing, saying YouTube CEO Chad Hurley received 694,087 shares of Google common stock, while co-founder Steve Chen received 625,366 shares and another 68,721 shares held in a trust.

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The day of his coronation as the new CEO of NBC Universal, replacing long-time executive and GE appointee Robert Wright, Jeff Zucker wasted no time taking a stand against YouTube, taking the video sharing site and NBCU partner to task for failing to implement copyright protections.

The public statement, along with the new division of labor in his organization in addition to comments made for The New York Times this morning, are fueling speculation that Zucker's company may be planning to expand its own experiment in video sharing, perhaps becoming a competitor to YouTube.

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Reuters is reporting that Viacom, the parent company of MTV Networks, whose Comedy Central unit produces The Daily Show and South Park, among others, has retracted its agreement with Google's YouTube unit reached last October, and is asking Google to remove videos of programming it produces from public access.

Relations between the two organizations have been shaky since May 2005, when Viacom Corp. issued a subpoena to YouTube (which was then not owned by Google) asking it to remove extended clips of the movie Twin Towers, produced by Viacom-owned Paramount Pictures. Last October, Viacom, Inc. had appeared to reach an agreement with YouTube that would have enabled it to carry clips of MTV Networks-produced shows.

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Touting the effort as a way to "reward creativity," YouTube founder Chad Hurley confirmed to BBC News that the company plans to add commercials to the start of uploaded videos, and give users a cut of the profits. But details are still scarce at the moment.

The effort isn't surprising: Google has begun making a foray into video advertising, partnering with a number of Web sites to deliver Flash-based movies within ad boxes. When it purchased YouTube last year for an astounding $1.67 billion, Google was clear that it planned to recoup the investment through advertising.

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Fox is attempting to uncover the identity of a YouTube user that uploaded recent episodes of the network's hit television shows "24" and "The Simpsons" to the service without its permission, a blog reported Wednesday.

Details of a subpoena granted by a U.S. District Judge in San Francisco were first reported by Google Watch. A smaller video site, LiveDigital, also received a subpoena as part of the legal action.

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Google said Thursday that it would begin to allow users of its video search service to also search videos on YouTube. The company also seemed to indicate that Google Video was not going anywhere, contrary to some rumors.

The Mountain View, Calif. snapped up YouTube last year in a blockbuster $1.67 billion deal. However, since that acquisition, and its completion in November, both sites have operated separate of one another.

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The Wall Street Journal is reporting that YouTube is considering moving into the offline world by offering videos on television. Additionally, the company is working on a system that would allow content owners to better control their content by either blocking it, or charging for it if they so desire.

One begins to wonder how much of this most recent initiative is being pushed for by Google, who purchased the site in October of last year for $1.65 billion. With such a large investment, you have to think the search giant is looking for other ways to generate revenue.

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Following requests by a Japanese entertainment group for Youtube to implement stricter copyright policies, the social video site has acquiesced to some of its demands and plans to meet with the group in Japan shortly, it said Tuesday.

As requested, a notice in Japanese will be posted on the site notifying users about the penalties for copyright infringement. In addition, YouTube will send a delegation of executives to Japan to talk with the Japan Society for Rights of Authors, Composers and Publishers (JASRAC).

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Four major television networks are reportedly in discussions to create a centralized clearinghouse for their content online in an apparent effort to compete with YouTube. However, the Wall Street Journal says that any potential deal is still a long way off from becoming a reality.