Articles about Apple

Apple’s newly announced, soon to launch, AirPods Pro 3 have been greeted enthusiastically by a crowd prone to enthusiastically greeting Apple products. Even before they are available to buy, praise has been heaped upon the latest incarnation of the iPhone maker’s wireless earbuds – but it is not all good news.

While the proclaimed audio quality is laudable, while the new features sound impressive, there are definitely issues with the AirPods Pro 3. And, no, we’re not talking about the price.

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Among all the new hardware that Apple announced today -- including iPhone 17, iPhone 17 Pro and Pro Max, iPhone Air, and Apple Watch Series 11 -- the tech giant also had something for professional video creators with the launch of Final Cut Camera 2.0.

The updated app, available for free on the App Store, introduces ProRes RAW capture and genlock on iPhone 17 Pro and iPhone 17 Pro Max, alongside expanded support for the new Center Stage front camera across the latest iPhone lineup.

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Although it was overshadowed by the new iPhone Air, Apple today announced iPhone 17 Pro and iPhone 17 Pro Max, which, in typical Apple style, it described as the most powerful Pro models yet (you'd have to worry if they were worse than their predecessors).

Both devices feature the new A19 Pro chip, an aluminum unibody design with a built-in vapor chamber for better thermal management, and the "biggest leap in battery life ever for iPhone".

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As well as the new iPhone 17 and 17 Pro and Pro Max, Apple today revealed the iPhone Air, a new addition to its smartphone lineup that offers a thinner, lighter build without cutting back on power.

At just 5.6mm thick, iPhone Air is the thinnest Apple phone yet, crafted from titanium with Ceramic Shield on both the front and back, which Apple says makes it more durable than any previous model.

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Although it will be largely ignored by the excitement around the iPhone Air and iPhone 17 Pro, Apple has unveiled the iPhone 17, the latest entry in its smartphone lineup, available for pre-order on September 12 and in stores starting September 19.

The new model introduces a larger 6.3-inch Super Retina XDR display with ProMotion, an upgraded dual 48MP Fusion camera system, and the Center Stage front camera, which Apple is calling its "best selfie camera to date". Powered by the A19 chip, iPhone 17 is designed to deliver stronger performance, improved efficiency, and longer battery life than the previous generation.

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Apple has expanded its smartwatch lineup with the launch of Apple Watch Ultra 3, introduced today alongside Apple Watch Series 11 and Apple Watch SE 3. Billed as (can you guess?) the company’s most advanced watch yet, Ultra 3 offers satellite connectivity, a larger and brighter display, expanded health features, and longer battery life.

The new model is, as always, sold as a versatile companion for sports, adventure, and daily use. It features built-in satellite communications for texting emergency services, messaging contacts, and sharing location when outside cellular or Wi-Fi coverage.

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As well as Apple Watch Series 11, Apple today announced Apple Watch SE 3, the newest version of its entry-level smartwatch, available for pre-order today and launching September 19.

The device adds an Always-On display, wrist temperature sensing, retrospective ovulation estimates, and sleep apnea notifications, alongside faster charging and 5G cellular support.

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To the surprise of no one, and alongside its latest generation of iPhones, Apple today announced the Apple Watch Series 11. The new model of its hugely popular smartwatch range adds hypertension notifications, sleep score, 5G connectivity, and up to 24 hours of battery life. Apple also made much of the more scratch-resistant display, claiming the Ion-X glass on aluminum models is twice as resistant as before.

The design remains thin and familiar, but the company says the glass is bonded with a ceramic coating at an atomic level to improve durability.

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Apple has taken the wraps off AirPods Pro 3, its latest wireless earbuds, available for pre-order today with launch set for September 19. The company claims these are its best-sounding AirPods yet, featuring improved Active Noise Cancellation, new ear tip sizes, longer battery life, and even health tracking features like heart rate monitoring.

Apple is also promoting fitness integrations and a Live Translation tool, although how useful these additions will be in real-world use remains to be seen

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Even Instagram would concede that it has taken too long, but the wait is finally over. Instagram for iPad is real, and it is here right now.

For far too long, the Instagram experience has been based around using the small screen of a mobile, not a tablet. But now, this changes – at least for anyone invested in the world of Apple. Android tablet users will have to wait a little longer.

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Siri, Apple’s digital assistant, has struggled to make the same emotional connection as newer AI platforms, like OpenAI’s ChatGPT. This is in part because users only interact with it through soundwaves or voice prompts.

Designer Ben Geskin thinks a new visual identity could change that, and shared his reimagined Siri concept on Threads.

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WhatsApp has addressed a serious security flaw in certain versions of its app. The vulnerability was a zero-click exploit, which the company says was being used to target specific users.

No details have been provided about those who were being targeted, so it is not clear whether they are celebrities, people linked to businesses, or something else. What is interesting, however, is the fact that it was Apple users who had been single out.

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Elon Musk ‘s xAI startup is suing both OpenAI and Apple for alleged anticompetitive behavior relating to artificial intelligence.

Musk is focusing on these two firms because of the partnership and collaborative arrangements that exist between them. OpenAI has an agreement with Apple to integrate its ChatGPT tool into iOS and macOS. This is something that troubles xAI.

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The UK is no longer seeking a back door that would have allowed it to access encrypted data of Apple users. Controversial from the start, the UK has been pushing for technology firms such as Apple, Meta and others to provide it with access to encrypted users data.

Billed as a crime-fighting measure, the requests outraged not only the companies involved, but also privacy advocates and concerned individuals. But now the US Director of National Intelligence, Tulsi Gabbard, says that the UK has had a change of heart.

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What could be better than a new MacBook Pro – assuming you’re a fan of Apple laptops? How about a 5G MacBook Pro? If this sounds good to you, code spotted in macOS Tahoe all but confirms there is one on the way.

While tethering a MacBook to an iPhone or – dare we say it? – an Android phone is all well and good, a laptop with built-in data connectivity is a real boon. Apple fans have been hoping for such a device for a long time, and now it seems that the company is ready to deliver the goods.

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