BUILD It for Windows 8
Windows isn't the only makeover going on at Microsoft this week. Alongside today's Windows 8 preview, Microsoft also announced the BUILD conference, what had been PDC 2011. Microsoft previously announced the developer conference during MIX11, in April, for Sept. 13-16 in Anaheim, Calif. BUILD is the same event, made over, and with new name.
What a name! The connotations are loaded, and Microsoft is doing good job endearing them. From Microsoft: "BUILD what you DREAM." "BUILD with Windows 8."