Articles about Nike

In my bio below you'll see a picture of me sporting my new digital camouflage Lululemon Surge Warm Half-Zip that had arrived the night before writing this. Inside the box was a card trying to sell me something called Lululemon Mirror. The image on the card was very similar to what Lululemon has on their site (see image at the top).

My first reaction was "This looks like something Nike would make. I wonder if it'll claim to own the IP rights."

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Nike has long been a major player in all things sports. Its footwear and other apparel can often be found on the world's most popular athletes. True, the company pays those folks big bucks to wear the gear, but that does not detract from the fact that it is also quality stuff. Trust me, a comfortable pair of Nike sneakers is well worth the premium.

Nike and Apple have long been in business together -- even before the iPhone -- with Nike+iPod. The collaboration between these two strong brands makes a lot of sense. This Friday, the Apple Watch Nike+ will finally be available to consumers. Since Apple's wearable is so focused on fitness, this is likely the most cohesive and focused collaboration between the two companies.

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Sadly the summer is winding down, with Labor Day weekend having arrived. But that means the best time of the year for runners is now on the horizon, with cooler autumn weather. To get you ready for this time of year, Samsung has struck up a deal with Nike.

This deal brings together one of the top phone makers and a famous running shoe manufacturer. The two are teaming up for a new Nike+ app that will be coming to the Samsung smartwatch platform.

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The MapMy franchise continues to grow at a rapid pace. The company already has apps and web sites for general fitness, running and biking, but the expansion is not yet complete. Today, it continues, with the announcement of new integration with some of today's hottest fitness devices.

"MapMyFitness is excited to announce a 2-way integration with UP by Jawbone, a wristband and app system that helps you know yourself so you can make smarter choices and feel your best. Also added to our list of supported devices is the Nike+ FuelBand. The Nike+ FuelBand uses a sports-tested accelerometer to measure your movement throughout the day", says the official announcement today.

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At the Microsoft E3 2012 Press Conference Microsoft executive Yusuf Mehdi talked about a rather amazing brand partnership, introducing Stefan Olander, Nike vice president. The Nike+ service, already made famous for its partnerships with Apple, and the ability to help track your workouts and keep you motivated to stay fit, is coming to the Xbox 360. Olander came on to show us the history of Nike+ and the goals of Nike to help empower the athlete in everyone to reach their peak of performance. A demo of footage of a title called Nike+ Kinect Training hit the jumbo screen with flashes of CGI models inter-spliced with live action human models demonstrating moves -- even flash of a screenshot showing the Nike+ app on a Windows Phone tracking a workout.

But not much else was talked about. Would Nike+ track you as you played all kinect titles? Would you know just how many calories you might have lost while shaking your money maker to the dance moves of Dance Central 3? Would you be able to know you not only saved the world with the Mutant, Magic, and Technology infused powers in Avengers: Battle For Earth? What about the workout you get from a magical onslaught you wrought upon the hoards of baddies in Fable: the Journey?

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Nike and Apple said Thursday that it would officially launch the first product as a result of their partnership on Friday. The Nike+iPod Sport Kit, retailing for $29 USD, allows Nike+ ready footwear to communicate with the iPod Nano.

The accessory will be available through Apple's online and offline locations, as well on Nike.com, in the company's 'Niketown' stores, and in select retail locations. With the device attached to the shoe, audible updates on speed, distance ran, and calories burned would be made available.

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Apple and Nike have agreed to collaborate to offer iPod users both apparel and accessories compatible with the iconic device. The two companies have announced specially designed footwear that would allow the wearer to use their iPod nano to monitor time, calories burned and pace. Additionally, the shoes could give real time audible feedback when used with headphones. The Nike+ Air Zoom Moire will be the first shoe to be "iPod ready."

"We're working with Nike to take music and sport to a new level," said Steve Jobs, Apple's CEO. "The result is like having a personal coach or training partner motivating you every step of your workout." The Sport Kit will be made available by this summer for $29 and would be available through Apple itself or authorized resellers. The launch of the device would also be accompanied by specially-designed Nike apparel, the two companies said.

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Google took a step further into the content business on Thursday, kicking off a new community Web site dedicated to football, or soccer as it is known in the United States. The search engine joined up with Nike to build Joga.com, which is based on Google's Orkut social networking site. Users can add pictures, videos and blogs, and link up with friends.

Joga users can build their own football teams, find local fields and even play other nearby Joga teams. "Whether we've succeeded, of course, will be up to all of you to determine. We look forward to seeing football-crazy people from around the world playing as beautifully as possible at Joga.com," said Google software engineer Pedram Keyani.

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Philips is looking for 100 active beta testers to trial two new portable digital audio players created for use on the run or in the gym. Designed for wear on the arm, the psa[128max will feature 128MB of built-in memory, while the slightly larger psa[cd8 will utilize 8cm CDs that hold up to 50 songs. Both devices will be released under the Nike brand name and sport no-look buttons and smart wire management.

Continuing to build its digital audio arsenal, Philips adds the portable sports audio devices to its already extensive lineup solid-state, CD and home-based MP3 audio players. FM radio and CD audio players are also on the docket for release under the Nike brand.

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