Olympic tweets to power a daily light show on the London Eye
EDF Energy, the official electricity supplier of the London 2012 Olympics, will be using tweets sent during the games to gage the “Energy of the Nation”.
The power company will scour the raw Twitter feed looking for content, hash tags and links that relate to the Olympics (and which originate from within the United Kingdom), which it will then analyze using an algorithm designed by Professor Mike Thelwall, from the University of Wolverhampton, and Sosolimited a team of linguistic and data visualization experts from MIT. This algorithm will extract positive and negative words, phrases and emoticons from the tweets and generate an hourly percentage showing how positive (or otherwise) British people are feeling about the games.