Last night I watched Samsung TV commercial "The Next Big Thing is Already Here" about a dozen times on YouTube. I'm a sucker for good advertising, and this one is clever to a punch and already is viral among tech blogs. Apple used to make adverts like this one -- inventive, clever, memorable -- now they're staid and boring. Anyone remember Apple's hugely successful "Switchers" and "Get a Mac" marketing campaigns from the last decade? This new TV spot is a hilarious poke at yokels waiting in line for the newest iPhone, all without mentioning Apple; meanwhile something better is already here -- from Samsung.

Now before some commenter calls me anti-Apple, because I watched the commercial a dozen times and it snarks the iPhone cult, my interest is bigger. The advert is clever in so many ways, particularly how it uses jump cuts or little touches make it real. Example: When the iPhone line waiters ask to see a Samsung Galaxy S II, the owner holds it up. Someone in the line leans forward, raises his arm and says: "Can I see it with my hands?" I've embedded the long version above, which isn't as tight or dramatic as the 60-second spot. There's something to be said about tighter editing, more closeups and shorter jump cuts. The 30-second edit is good, too. Update: The 15-second ad is absolutely cruel.

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Today was the launch of Samsung Galaxy Nexus in the UK, bringing the first flagship Android device running Ice Cream Sandwich, the newest build of Google's mobile operating system to the British Isles.

The device is expected to launch in the United States on Verizon Wireless soon.

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I spotted something really bizarre last night. AT&T apparently dramatically dropped the price of its new 4G LTE phones one day after offering them for sale. The HTC Vivid fell from $199.99 to a cool hundred bucks on the company website. The Galaxy S II Skyrocket listed for $149.99, not the original $249.99. What? Did AT&T's LTE phone launch not go as planned? Did the company respond to Verizon's upped LTE data plan caps? Or was it a terrible glitch AT&T might regret?

The pricing, captured in the two screenshots here, simply stunned me. Suddenly I was ready to trade in my standard Galaxy S II for Skyrocket, after all. Why not save 50 bucks (since S2 still listed for $199.99) and get faster data (whenever LTE comes to my area)? I also wanted to score information to offer readers who bought S2 Skyrocket on Sunday and might want partial refunds.

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Not me, likely, and I'm surprised by the answer.

Today, AT&T flipped the 4G LTE service switch in four additional markets and launched its first supporting smartphones -- HTC Vivid and Samsung Galaxy S II Skyocket. Last week, I asked "Who will buy them?" I'm less surprised by your responses than my own.

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I'm feeling kind of cranky today and having bad flashbacks to the 1990s, when the honking PC bought one day seemed oh-so last year weeks later. On October 2, I bought the Galaxy S II from AT&T. Problem: On November 6, the carrier will launch its first two LTE phones -- and service in four new markets -- the HTC Vivid and Samsung Galaxy S II Skyrocket. I so want the Skyrocket. It's an investment for the future, because of LTE. But AT&T probably won't let me have it, because the new S2 releases a couple days outside the 30-day return period for the older model. Not hopeful, I will nevertheless try.

What about you? Would you buy either phone, and would the main reason be LTE -- that is, if an AT&T subscriber? Verizon's LTE rollout already is farther along and reaches many more people, and the carrier offers six LTE phones (seven with the forthcoming Droid Razr) and two tablets. Have you bought a Verizon LTE phone, with faster data being a reason? Please answer in comments below.

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To celebrate the introduction of the newest version of Android, called Ice Cream Sandwich, Google and Samsung introduced the flagship Ice Cream Sandwich phone Tuesday evening, the Galaxy Nexus.

Continuing Google's naming culture where "Nexus" represents the most cutting-edge Android phones, the Galaxy Nexus offers impressive hardware to back up the impressive Android software update.

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In Hong Kong today, Google and Samsung unveiled Google's new flagship Android device, the Nexus Prime, a 4.65" Super AMOLED-toting, 1.2GHz LTE and HSPA+ smartphone. However nice the hardware of the new device is, it is second to the fact that it is the first device to run Ice Cream Sandwich (ICS), the newest build of Android that unifies tablets and smartphones under a single OS for the first time.

"People like Android, they need Android…but they didn't LOVE Android," said Google's Matias Duarte in today's presentation. To remedy this, Google has not only introduced new and practical functions to ICS, but gave it a slicker look, faster responsiveness, and some extremely impressive bells and whistles.

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Samsung is set to release the highly-anticipated Nexus Prime on Wednesday. The device was set to debut at the CTIA conference on October 7, but was delayed due to the passing of Steve Jobs. The new event takes place in Hong Kong on Wednesday at 10:00 am local time -- 10:00 pm tonight Eastern Time.

While it has never been confirmed that Samsung's event will be about the Nexus Prime, Google-Samsung teasers and loads of rumors surely point to the device's release, along with Android 4.0 "Ice Cream Sandwich." The Prime would be the first device to run the new version of the mobile OS.

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What do you do if you're Samsung, and want to stick it to one of your biggest rivals in the mobile space during what will be their biggest sales weekend of the year? You set up shop right down the street.

That's exactly what Samsung has done to Apple in downtown Sydney, setting up a pop-up store two doors down from the Cupertino company's sole location in the city. The Samsung shop opened its doors on Monday and will be open through this Sunday, overlapping the launch weekend of the iPhone 4S.

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Friday, Samsung and Google postponed what could be one of the most significant Android device launches in awhile -- likely the Nexus Prime -- scheduled for next Tuesday, October 11. The original statement was somewhat vague, but disclosed that both parties agreed that "it was not the appropriate time" to release the device.

"Samsung and Google have decided to postpone the Samsung Mobile Unpacked event during the CTIA in San Diego, previously scheduled for Oct. 11. Under the current circumstances, both parties have agreed that this is not the appropriate time for the announcement of a new product. We would ask for the understanding of our clients and media for any inconvenience caused. We will announce a new date and venue in due course."

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Sharpen your conspiracy theories, Batman. Google and Samsung have cancelled the October 11 event that promised something really special and sent many gadget geeks into near convulsive states of anticipation for the Nexus Prime (or whatever it's called) and Ice Cream Sandwich. The question everyone should ask is "Why?"

Samsung has fanned the rumor fires with the original invite and clever video that promised not just a new smartphone but tablet, too. Given that Ice Cream Sandwich brings together Android 2.x for phones and 3.x for tablets, the tease is almost overwhelming. Surely there is mass disappointment -- it's a wicked day to be a gadget geek if iPhone 4S preordering wasn't on plan.

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New Apple CEO Tim Cook made his mark yesterday, with the launch of iPhone 4S. This isn't Chairman Steve Jobs' baby but Cook's. While Jobs technically remained chief executive through August, he was on medical leave from January , with Cook responsible for day-to-day operations. The world expected iPhone 5, but Cook and company chose to give something less. From a purely logistical perspective -- and for maximizing margins -- iPhone 4S is sheer brilliance.

Competitively, however, Apple has bet iPhone's future on sameness and demonstrated corporate arrogance that create opportunity for other phone makers. For them, iPhone 4S is another kind of brilliance -- a shining light of opportunity. They may also see in Cook weakness, that the genius of logistics lacks the qualities that made Jobs a visionary leader and in process an uncharacteristic risk taker among CEOs.

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I suspected for some time that rumors of iPhone 4S were correct. That meant, based on past Apple release schedules, the new handset would be more evolutionary than revolutionary and likely nothing more than catch-up to newer Android models from HTC and Samsung. So on Sunday, while the InterWeb filled with excitement and speculation about iPhone 5, I trucked over to AT&T and bought Samsung Galaxy S II, which went on sale that day.

Apple announced iPhone 4S yesterday, and I have no regrets choosing the S2. I have absolutely no interest in Apple's new handset and wouldn't if I still owned iPhone 4. For Android users tempted by Apple marketing, don't be. Nexus Prime is coming, and Galaxy S II is here now. It's an exceptional smartphone by most every measure. With iPhone 4S, Apple is the innovation follower, not leader here.

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T-Mobile won't deny its customers the best. With the AT&T merger in doubt over antitrust concerns, and what appears to be the increasing likelihood that the carrier will not offer iPhone 5 come October when its other large competitors likely will, T-Mobile needs to offer some truly innovative smartphone.

The carrier is showing the best comes to those wait. Its Samsung Galaxy S II variant may be the last to come to these shores, but it is by far most powerful of the three that were launched for Sprint, AT&T and T-Mobile.

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The day after revealing that 10 million Galaxy S II smartphones had sold (or is that shipped?) in five months, Samsung unveiled LTE models. S2 LTE and HD LTE smartphones will first be available in South Korea, where Samsung already has sold 3.6 million original S2s.

The Galaxy S II HD LTE features a stunning 4.65-inch Super AMOLED display -- 1280 x 720 screen resolution. The 316-ppi pixel density is slightly less than iPhone 4, but the larger display, greater resolution and crisper contrast of the Super AMOLED screen should outshine Apple's smartphone. However, that Super AMOLED lacks the "Plus" screen found on other S2s, including the new LTE model.

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