Next week, private social networking startup Unison is launching on both the iOS and Android platforms, so enterprise users can have mobile access to all the features of the browser-based version of Unison, plus persistent presence and voice note chatting from your mobile device.

The overall impact of social media on the enterprise sector is difficult to measure. It has changed interpersonal communications, it has changed the information cycle, and it has changed the way companies observe and interact with their customers. Though the impact is still difficult to measure, it's relatively easy to create a picture of the overall enterprise social media landscape with qualitative assessments.

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Instagram is known as a smartphone and tablet-only affair, but not anymore. The Facebook-owned company announced that it will roll out Instagram profiles on the web. Soon all users will have the chance to stare at filtered pictures on a larger screen.

Instagram follows the new parent company's design philosophy with web profiles. There is an uncanny resemblance to Facebook Profiles, though it is made to sport a similar look to the mobile apps that Instagram users are accustomed to. Since photo-sharing is the trademark signature, web profiles as you might expect show bio and a selection of pictures, neatly sorted based on month. Users can also follow other Instagrammers, comment and like photos, and obviously make changes to their profile straight from the browser.

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Microsoft's BUILD 2012 conference began October 30th and ran through yesterday, November 2nd. While the event is mainly for developers and IT professionals, there is always some exciting news trickling out that matters to the end-user. This year we saw a lot of news surrounding the company's Azure cloud platform, as well as Windows 8 and Windows Phone 8. Microsoft even held a "Hackathon" with prizes for developers present at the show.

In all, this was one of the more exciting and busier developer conferences that Microsoft has held in years. Perhaps that was due to the newly designed operating system that breaks the mold set way back with Windows 95 and the new ethos that everything should be capable of moving to the cloud.  So, what did we learn?

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Associate Professor Devavrat Shah and his student Stanislav Nikolov will unveil a new algorithm in November at the Interdisciplinary Workshop on Information and Decision in Social Networks. With a 95 percent accuracy it is reported to predict which topics will trend on Twitter by an average of an hour-and-a-half advance. MIT says that the social network could make use of the algorithim and even charge extra for ads that are linked to the future popular topic. At the same time, it can be implemented to determine ticket sales for movies, duration of bus rides and possibly stock prices.

The latter might gather some interest from Wall Street, but judging by the presentation that MIT made so far it is not at the top of the list. The idea behind the algorithm is to find meaningful patterns from a sample set, which in Twitter's case is represented by topics that were not popular as well as previously trending ones.

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Early last month LinkedIn added a new feature which allows users to follow 'thought leaders'. Today, the popular business-oriented social network introduced new features to complement the recently added functionality.

LinkedIn announced that more than four million of its users now follow thought leaders, the latter of which created more than 850 posts. The social network introduced 150 thought leaders a month ago, but the number has been increased and now includes the CEO of Box, co-founder of Reddit as well as others. Users can now sort thought leaders based on a number of criteria such as alphabetical or most followed.

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Google’s standing in the Muslim world isn’t great right now. The company’s refusal to pull the offensive The Innocence of Muslims video from YouTube has led to lots of criticism around the world. The Saudi Arabian government even led calls for a new international body to censor the internet purely as a result of Google’s stance.

However, perhaps in an effort to appease angry Muslims, Google has announced that from today it will stream the ritual of Hajj (the world’s largest pilgrimage) live from Mecca, on the Saudi Ministry of Culture and Information's YouTube channel.

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Whether some might people like it or not, we live in the cloud era and there the key role is played by services. But what happens when there's an outage? Yesterday I tried to log into Flipboard, but unlike what would usually happen, the message "service is currently down" greeted me.

It wasn't a scheduled maintenance. Flipboard announced via Google+ that the service was down and it "only" took roughly five hours to get it back up. So what happened? According to Data Center Knowledge and Wired, when Amazon Cloud went down so did Heroku, Flipboard, Foursquare, Reddit "and others", with problems reported to its North Virginia-based servers. But the cloud is supposed to be the future, and it doesn't include pulling the plug and sending people off: "Go to sleep, I'm incapable of anything now!"

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Great ideas usually take time to germinate into a model that is truly feasible. People are notoriously slow in grasping new paradigms, preferring to flirt with a comfortable present that is more often than not, entirely worthy and sufficient. This consumer mindset is an issue that faces aspiring and radical technology entrepreneurs, it is not sufficient to simply have the chops to think and execute the new ideas, but the right timing is nearly as crucial. To possess the patience and sense to release a radical idea into the wild only when the market is ripe is a factor that can determine make or break.

People discovery is a concept that has floated around the mobile app industry for quite some time. Apps like Badoo, which was founded in 2006 by a Russian entrepreneur and currently has a user base upwards of 150 million, operates around a fundamentally location-based model, by allowing users to see and interact with like-minded people around their specific region. Scores of other location-based apps, such as Banjo and Sonar, have managed to find relative success in their respective niches as location tag aggregators over various social networks and as friend-finding systems.

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Whoa, and I thought BetaNews commenters were a rowdy lot. Today, Microsoft announced that Internet Explorer 10 would come to Windows 7 next month as a "preview". I would think that would be welcome news, but not to cranky complainers at Microsoft's IE blog.

"We will release a preview of IE10 on Windows 7 in mid-November, with final availability to follow as we collect developer and customer feedback", Rob Mauceri, IE group program manager, posts. "We look forward to getting your feedback on IE10 on Windows 7, and will provide another update when the preview is available".

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Changing a successful recipe is often met with skepticism, and judging by the introduction of Timeline in Facebook profiles that holds true as well for social netwoks. The business-oriented LinkedIn decided to launch a revamped Profile page, with improvements touted in three main areas. Will users embrace or reject the change?

Due to its business-oriented nature and purpose to deliver a virtual resume LinkedIn's new Profile page is designed to give its 175 million users an improved tool in marketing their skills and accomplishments. Compared to the current one the redesign gives a more up-to-date look and provides a different experience when viewing people's profiles, by focusing on the activity and connections. The redesign shows insights on companies and people on the network, which LinkedIn says makes easier establishing common ground with and connecting to people outside of one's network.

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Austrian daredevil Felix Baumgartner broke a number of records with his breathtaking edge-of-space skydive yesterday -- and not just the highest jump from a platform (128,100 feet), the longest distance free-fall, (119,846 feet) and becoming the first skydiver to break the sound barrier (with a maximum vertical velocity of 833.9 mph or Mach 1.24). He was also responsible for notching up the most simultaneous live views on YouTube to date.

According to Google, over eight million people (myself included) visited the live stream to watch Baumgartner jump from a capsule attached to a giant helium balloon some 24 miles (39km) above the Earth and land safely around nine minutes later, nonchalantly touching down almost -- as a friend described it -- as if stepping off a bus.

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Twitter may be accessible through a website, but many users turn to a dedicated app to keep abreast of what the people they follow have to say and to share their thoughts with followers. One of the most popular Twitter clients, TweetDeck, has received a major upgrade that brings a redesigned interface, choice of new themes and much more.

The most noticeable change in this latest release is the new look, which is more in keeping with the Twitter website and other official Twitter apps. Anyone using the service can enjoy a more uniform experience moving between platforms as things now look much more similar whether the web is used or an app for iOS, Android, Mac or PC. There has been a great focus on usability, and screen elements have been improved o make them easier to read.

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You know what’s cooler than 500 million Facebook users? One billion. That’s the number of people Facebook says are now using the social network every month. It reached that magical milestone on September 14 at 12:45 PM Pacific time, so it’s probably one billion and a bit, by now.

To celebrate, Mark Zuckerberg posted a little thank you and a fact sheet about the news, which contains some interesting key metrics, including that there have so far been 140.3 billion friend connections, and over 1.13 trillion likes since that feature launched in February 2009. There are 219 billion photos currently on the site, not including deleted ones, which Facebook says totals around 46 billion.

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After allowing people to follow companies, groups and news by industries and sources, the popular, professional-oriented, social network LinkedIn announced today that a limited number of professionals can be followed as well.

What does "limited" entail? The number of professionals that can be followed is limited to 150 of the most influential thought leaders on LinkedIn, from the likes of Richard Branson, United States President Barack Obama, Governor Mitt Romney, Arianna Huffington, Jim Kim and many more. What's the advantage?

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If you went to Google.com today, you probably noticed the logo was replaced with a fun little birthday cake animation celebrating 14 years of incorporation. Google was incorporated on Sept. 4th 1998, but chose today to celebrate the birthday. What does it matter when they celebrate, after all, Google has had a great year.

In April, Google released a concept video about Project Glass, fancy glasses with computers in them. In May, the search giant closed the purchase of Motorola Mobility. During the annual developer conference in June, Google made a lot of announcements, among them: Android 4.1, Nexus 7 tablet, Nexus Q and creepy but useful Google Now. The fun: skydiving, bicycles and rappelling down the side of a building. Big surprise: event participants could purchase a developer version of Google Glasses.

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