Articles about QandA

How do you know if the cloud is right for your business? [Q&A]


The rapid growth in cloud adoption might suggest that every workload businesses currently have on-premise is destined for some sort of cloud-based service. The reality is that, other than for small companies, that's probably not the case.

Entrusting key applications to a third party requires intelligent planning in many areas such as management, portability, security and support requirements. What can IT organizations do to reduce risks, tame the complexity and increase their potential for success? We spoke to Jerry McLeod, vice president of business development at hybrid cloud management provider HotLink to find out.

Continue reading

Solving the enterprise storage management problem [Q&A]

Cloud Datacenter Virtualization

Many companies would like to use the cloud as a new approach to storage management, but it isn't without problems. High latency, unpredictable performance of internet transport and fear of data breaches may make the public cloud services unsuitable for many production applications.

We spoke to Ellen Rubin, CEO and founder of enterprise storage startup ClearSky Data to find out how enterprises can address these issues and get their cloud storage projects moving.

Continue reading

How can businesses get the best from remote working? [Q&A]

Hotel wi-fi business

The days of spending all of your working hours in a single office location are increasingly behind us. Both employers and staff are demanding more flexible solutions. Add to this a new generation of millennial workers demanding a better work/life balance and it’s clear that enterprises need to deliver on new ways of working,

But how can they do this and what effect does the change have on corporate culture? We spoke to Rickard Hansson, founder and CEO of enterprise collaboration specialist Incentive, to find out.

Continue reading

Monetizing mobile apps without harming the user experience [Q&A]

Mobile graph

In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads.

The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time now the buzz around the industry has been about 'native' ads within apps. But exactly what is a native ad and what are the benefits? We spoke to Yannis Dosios, VP of Yahoo Publisher Services to find out.

Continue reading

Why millennials want self-service solutions [Q&A]

Happy PC user

The millennial generation has grown up with the internet, so naturally they demand more from their business systems and online service providers. Product managers need to recognize this dynamic and ensure that their SaaS products deliver.

We spoke to William Colleran, CEO of online contextual help provider AnswerDash to explore this wake-up call for businesses.

Continue reading

New techniques to deal with data breaches [Q&A]

Security breach lock

It's easy to think of data breaches as being someone else's problem, until you're affected by one yourself. Because breaches can involve large volumes of data, dealing with one can be a lot of work.

Can new techniques in capturing and storing data help to ease the burden on IT teams and even help prevent breaches in the first place? We spoke to Perry Dickau, director of product management from data-aware storage provider DataGravity to find out.

Continue reading

Choosing the best software for your business [Q&A]

social cloud business enterprise hand

Selecting software is one of the most crucial decisions that many enterprises have to make. The right choice can make all of the difference between success and failure.

However, finding impartial advice on the pros and cons of various business packages can be difficult. Could crowd sourcing of opinions provide an answer? The people behind software review platform G2 Crowd definitely think so. We spoke to company president Tim Handorf to find out more.

Continue reading

How personalization is changing the face of marketing [Q&A]

Personalized mail

[BetaNews Recommended Reading] Companies today have access to more information about their customers than ever before. This gives them the opportunity to effectively personalize their marketing messages, but are they failing to take advantage of the opportunities this offers? And with large volumes of often unstructured data available how difficult is it to find and use the right information?

We spoke to Sara Vera, data scientist at CRM specialist Insightly to find out more about the challenges enterprises face in adapting to a personalized world.

Continue reading

Forensics for everyone as a new approach to network security [Q&A]

network connections social

Organizations are increasingly under pressure to respond to security incidents quickly in order to minimise damage and losses. Yet conventional security approaches don't always provide enough information, or make it accessible enough, for this to happen.

Is it time for businesses to take a more forensic approach to securing their networks? And won’t this involve time-consuming trawls through masses of raw packet data? We spoke to Uriel Cohen, head of marketing at network forensics specialist WireX Systems to find out.

Continue reading

Making it easier for developers to monetize their apps [Q&A]

mobile money

Anybody can develop a mobile app, but making money out of it is another matter. Accepting adversing is a popular route but it involves linking the app to a specific network and that means making code changes if you decide to switch at a later date.

Estonian company MoneyTap is aiming to change that and put the developer in control. We spoke to the company's business development manager Pavel Goryakin to find out how.

Continue reading

Are our industrial and infrastructure systems safe from cyber threats? [Q&A]

Cooling towers

Industrial control systems like those used to run the electricity distribution grid are vital to the economic well being of any country. But protecting those systems needs a different approach from normal enterprise security.

In the US the North American Electric Reliability Corporation (NERC) is the body charged with ensuring grid reliability. But the NERC's critical infrastructure protection (CIP) standards call for only standard firewall use. Is this putting the grid at risk from hackers or terrorists? We spoke to Andrew Ginter, vice president of industrial security at Waterfall Security Solutions to find out more.

Continue reading

How the cloud marketplace is shifting to target specific niches [Q&A]


Spending on Platform-as-a-Service (Paas), Software-as-a-Service (SaaS) and Infrastructure-as-a-Service (IaaS) is forecast to reach $118 billion this year, and it's clear the cloud is now big business. Companies are fighting to enter the space with new industry- and marketing-specific offerings. But what effect will this have and will it worry the big players like Amazon Web Services?

We spoke to Scott Swartz, VP, CTO Enterprise and Cloud Billing at Ericsson and founder of MetraTech, an enterprise billing specialist recently acquired by Ericsson, to find out more about the state of the IaaS space.

Continue reading

The challenges of protecting the hybrid cloud [Q&A]


With more and more companies storing apps in the cloud and others remaining in-house, security can become something of a headache. On-site security tools are ineffective against web attacks leaving organizations with multiple protection solutions in place.

The launch of hybrid cloud solutions such as Radware's WAF (Web Application Firewall) means it’s possible to protect all systems with just one application but what implications does this have for the enterprise? We spoke to Carl Herberger, VP of Security Solutions at application delivery and security specialist Radware to find out more about the benefits of hybrid WAF solutions and how they can be implemented.

Continue reading

Is it time for apps to protect themselves against threats? [Q&A]


Most security researchers now acknowledge that it is only a matter of time before a business suffers some form of compromise as the bad guys follow the money and conventional security tools struggle to keep pace. A recent report from Gartner stresses the need for apps to become self protecting rather than rely on security tools.

But how easy is it to produce a self-protecting app and how effective are they against malware? We spoke to Gordon Young, UK Sales Director of security specialist Promon to find out more.

Continue reading

Why traditional email marketing techniques aren't dead [Q&A]


Most of the hype around online marketing these days seems to revolve around using social media, big data and other tools to predict what the customer wants.

It would be easy to assume that outbound marketing techniques like email campaigns have become a bit last century, but Victoria Godfrey, chief marketing officer at B2B data provider Avention thinks otherwise. We spoke to her to find out why.

Continue reading

© 1998-2015 BetaNews, Inc. All Rights Reserved. Privacy Policy.