Sony Sweetens PSP Package Deal

Looking to continue the brisk sales of its portable gaming unit, Sony said Tuesday that it would offer a new bundled package which would include a 1GB memory stick, the game "ATV Offroad Fury: Blazin' Trails," and UMD movie "Lords Of Dogtown." Previously, the company had only offered the PSP Core system, which included the AC adapter. The entire package would retail for $249.99 USD.

Up until March, Sony had offered the PSP Value Pack, which bundles the console, 32MB Memory stick Duo, AC adaptor with battery pack, and soft case with cleaning cloth for $249.99. "While the PSP system has out-sold all other next-generation gaming handhelds in the period since its launch, we expect this new offering to drive additional consumer interest and sales, particularly as the holiday shopping season approaches," SCE America marketing senior vice president Peter Dille said.