Microsoft targets parents of back to schoolers with new Office 365 ads

Microsoft is on something of a roll with advertisements at the moment. After taking a swipe at iPads and Google, the latest round of ads, this time for Office 365, takes a slightly different approach -- tugging on the heartstrings of parents about to wave offspring off to university.

The two advertisements examine father-son and mother-daughter relationships and push the collaborative and cloud-working features to be found in Office 365.

The commercials are slightly in-your-face with their delivery, but while Office 365 University is mentioned, at no time is it shown on-screen. Both advertisements take much the same approach, with a slightly awkward conversation taking place between a teenager about to head to college, and a parent keen to hide the fact that they are going to miss their child.

If it all sounds a little sickly sweet, well… it is a bit. But the ads also show that Microsoft has a heart as well as a sense of humour. While both parents and students say one thing out loud, on-screen captions reveal what both are really thinking. See what you make of them.

The Stoic

The Empty Nester

40 Responses to Microsoft targets parents of back to schoolers with new Office 365 ads

© 1998-2024 BetaNews, Inc. All Rights Reserved. Privacy Policy - Cookie Policy.