Amazon announces Prime Day, claims more sales than Black Friday

Think you got some good deals and a lot to choose from on Black Friday or Cyber Monday? Amazon now wishes to top that with an even better event -- Prime Day. The retailer is looking to roll out deals to its most valued customers, those who subscribe to Prime for the good deals, free shipping, and more.

The deal is in celebration of Amazon's 20th birthday, which occurs next week. The sales will be available to customers in the US, UK, Spain, Japan, Italy, Germany, France, Canada and Austria.

"Prime Day is a one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe. Members tell us every day how much they love Prime and we will keep making it better", says Greg Greeley, Vice President of Amazon Prime. "If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world".

The big day is slated to take place next week, on Wednesday, July 15th. Not all deals will be immediate, they will start at midnight and update every few minutes. Categories will be spread out across all areas, including "electronics, toys, movies, clothing, patio, lawn and garden, sports and outdoor items and more", Amazon claims.