Have the exploding Galaxy Note7 phones put you off Samsung?
Samsung’s Galaxy Note7 smartphone has received universally favorable reviews, and looked to be a big hit for the South Korean company… and then came the news that some devices had exploded, leading to a massive recall.
Since then, in addition to the estimated $5 billion the recall is expected to cost, Samsung has seen $14.3 billion wiped of its market capitalization. There have been stories of children being injured by exploding devices, cars being set on fire, airlines warning passengers not to take the device on flights, and so on. It's a major catastrophe for Samsung.
The situation has caused massive damage to the brand, and while people do have short memories, the prospect of carrying around a potentially explosive device in your pocket, bag, or car, is unquestionably concerning.
If you were thinking of buying a Samsung phone -- a Galaxy Note7, or something different -- has this issue caused you to rethink your buying decision? According to a new study by Market Strategies almost half of Samsung Galaxy Note7 owners expressed interest in potentially switching to Apple's iPhone 7. Does that include you? Will you trust Samsung after this? We’d love to know your view.
This recall isn’t unprecedented of course, Dell had to recall four million notebook batteries as a result of explosions and overheating in 2006, but that didn't cause lasting problems for the company.
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