Will Donald Trump bring TikTok back?
TikTok has officially shut down in the United States, leaving the influencer community in absolute chaos. The app, which dominated the social media world with its viral trends and short-form content, ceased operations late yesterday, putting millions of creators in an uncertain position. Many influencers have relied on TikTok as their primary source of income, and its sudden closure has left them scrambling to find alternatives.
Adding to the intrigue, reports are swirling that Donald Trump, set to be inaugurated tomorrow, may intervene to bring the app back. Trump’s relationship with TikTok has been a rollercoaster, from previous attempts to ban it to now rumored talks of a revival. The speculation gained traction when it was revealed that TikTok’s CEO will attend Trump’s inauguration, hinting at potential behind-the-scenes discussions about the platform’s future.
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Another interesting angle is the role Barron Trump may play in influencing this decision. As someone deeply attuned to internet culture, Barron is rumored to understand TikTok’s cultural importance and could sway his father’s approach to a potential revival. While no official announcements have been made, the rumors have sparked excitement among influencers and fans alike.
In the meantime, creators are exploring other platforms, with YouTube Shorts and Instagram Reels seeing renewed attention. Some are even going to the Chinese-focused RedNote. However, these alternatives don’t quite replicate TikTok’s unique appeal, leaving many creators possibly feeling disheartened. The shutdown has also reignited conversations about the risks influencers face when depending on centralized platforms for their livelihoods.
As the world waits for Trump’s next move, many are hopeful that TikTok could make a dramatic comeback under U.S. ownership or in a new form. If these rumors prove true, the app’s revival could mark a pivotal moment in social media history.
UPDATE: Trump issued the following statement on Truth Social.
I’m asking companies not to let TikTok stay dark! I will issue an executive order on Monday to extend the period of time before the law’s prohibitions take effect, so that we can make a deal to protect our national security. The order will also confirm that there will be no liability for any company that helped keep TikTok from going dark before my order.
Americans deserve to see our exciting Inauguration on Monday, as well as other events and conversations.
I would like the United States to have a 50% ownership position in a joint venture. By doing this, we save TikTok, keep it in good hands and allow it to say up. Without U.S. approval, there is no Tik Tok. With our approval, it is worth hundreds of billions of dollars - maybe trillions.
Therefore, my initial thought is a joint venture between the current owners and/or new owners whereby the U.S. gets a 50% ownership in a joint venture set up between the U.S. and whichever purchase we so choose.
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