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Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver.
The key to unlocking the true value of marketing is data -- from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create a competitive advantage in the Age of Analytics.
When is it time to adopt analytics?
Companies considering expansion strategize over multiple areas of their organization to see where, how, how much and at what cost this growth must occur. They’re looking at business ability, capacity, potential as well as longevity.
The organization will rely upon compiled proprietary data as it sorts through its business intelligence. What must also gain scrutiny during this time are the analytics tools being used to accomplish the assessment, and how long those instruments will be able to deliver at the scale that the business will demand.
Best Windows apps this week
Four-hundred-sixty-eight in a series. Welcome to this week's overview of the best apps, games and extensions released for Windows 10 and 11 on the Microsoft Store and elsewhere in the past seven days.
Google revealed that it plans to launch Google Play Games for Windows in 2022 to bring a selection of Android games to Windows 10 and Windows 11 devices.
Google is bringing Android games to Windows 10 and Windows 11 next year... but not in the way you might expect
With the arrival of Windows Subsystem for Android in Windows 11, there is the exciting prospect of running Android apps in Windows 11. Sadly, the app ecosystem is driven by the Amazon App Store meaning that many people will be seeking ways to sideload apps from other sources.
When it comes to games, however, there is some great news from Google. The company has announced that it is going to give users of Windows 10 and Windows 11 the chance to play Android games -- but not through a partnership with Microsoft.
Breaking bias -- ensuring fairness in artificial intelligence [Q&A]
Artificial intelligence is creeping into more and more areas of technology, increasingly becoming the basis for commercial and other decisions, but bias can find its way in to AI systems and lead to results that are neither fair nor objective.
To prevent bias in AI businesses need to understand the different types of bias that can occur and know what’s needed to address each of them. We spoke to Alix Melchy, VP of AI at Jumio, to find out about the problems AI bias can cause and what enterprises can do about them.
PATRIOT unveils VIPER VENOM DDR5 RAM
When you are a computer-builder, there are peaks and valleys when it comes to excitement about PC components. What do I mean by this? Well, sometimes you are building machines with cutting edge parts as an early adopter, while other times you are using ho-hum components that have been around a while. For instance, we have been using DDR4 memory for about seven years now... yawn!
Thankfully, the age of DDR5 is finally here. After dealing with DDR4 for so many years now, we will soon see PCs with DDR5 memory inside. One of the companies leading this industry shift is PATRIOT, and today that company unveils its impressive VIPER VENOM DDR5 RAM.
New solution aims to streamline enterprise identity management
Over time enterprises amass lots of applications, each of which has its own means of authentication and authorization for users. This inevitably leads to 'identity sprawl' with information being held in multiple different silos.
In order to unify identity data from all sources within an organization and turn it into a flexible resource that can deliver verification on demand, Radiant Logic is launching its RadiantOne Intelligent Identity Data Platform.
Download Microsoft's new 'Pantone Color of the Year 2022' theme for Windows 10 and Windows 11
If you’re looking for some new high-quality Windows wallpapers, Microsoft has you covered with its new 'Pantone Color of the Year 2022' theme pack which is now available to download for free from the Microsoft Store.
The collection consists of four new variations of the popular Windows bloom wallpaper included with Windows 11.
Windows 11 is getting an amazing new voice control feature called Voice Access -- try it now!
While the preview builds of Windows 11 are often not terribly exciting, there are times when they give a sneak peak at some amazing new features. The latest Insider release, Windows 11 Build 22518 is one such example. As well as introducing new options relating to Windows Subsystem for Linux, this build also includes a genuinely impressive new tool called Voice Access -- an incredible new voice control option.
The Voice Access label is something of a misleading name, however; while it might suggest that it is some form of alternative to password, it is in fact a fully-fledged way to control just about every aspect of using Windows 11 with your voice.
Get 'Career Finder' ($8 value) FREE for a limited time
The quest for the work and a career that's right for you -- that's fulfilling and that you enjoy -- is a process of discovery. It involves learning about yourself and finding out about the wide range of work and careers available. And it involves finding out how best to access the work or career you're interested in.
Whether you have no idea what work or career you want to do or there's too many options and you can't decide, Career Finder: Where to go from here for a Successful Future will help you discover what's right for you and how to go about achieving it.
The internet is getting safer but legacy encryption techniques still linger
A new report from Venafi, based on in-depth security analysis of the world's top million websites over the last 18 months, shows the internet is becoming more secure.
Use of encryption is increasing and the adoption of newer TLS protocols is rising. However, many companies continue to use legacy RSA encryption algorithms to generate keys, despite stronger protocols being available.
Microsoft releases open-source Microsoft-Performance-Tools for Linux-Android for analyzing system performance
Microsoft has released a new collection of open-source tools for analyzing system performance. Building on the tools that the company has already produced for Windows, Microsoft-Performance-Tools for Linux-Android is a set of trace processing tooling that makes it possible to closely monitor app and operating system code.
Microsoft-Performance-Tools for Linux-Android is built on .NET Core as well as the new microsoft-performance-toolkit-sdk, and it can be used across multiple platforms. It also integrates with Windows Performance Analyzer for easy GUI-based trace analysis.
It is now easier for Windows 11 users to install Windows Subsystem for Linux from the Microsoft Store and get automatic updates
Microsoft's Windows Subsystem for Linux has been one of the company's greatest innovations in recent years, and it has been warmly received. In a move that opened up the tool to a wider audience, Microsoft recently made the WSL Preview available to download from the Microsoft Store.
Now, with the release of the latest build of Windows 11, anyone installing WSL via the command line will be delivered the Store version by default. Installing it in this way means that users no longer have to worry about manually checking for updates as they can be handled by the Store just like for any other app. Microsoft has also introduced a way to switch to this version of the app.
Microsoft releases Windows 11 Build 22518 with Spotlight Collection backgrounds and voice access
Some Windows Insider builds of Windows 11 are more exciting than others. Today’s new flight, Build 22518, introduces a number of big new features, including Spotlight collection backgrounds, an updated entry point for Widgets with weather, and voice access.
This new build also makes it easier to install WSL (Windows Subsystem for Linux) from the Microsoft Store.
Zorin OS 16 Lite is a great Linux-based Windows 11 alternative for older PCs
I'm a big fan of Windows 11, and I highly recommend it. With that said, the operating system has a huge problem -- it is incompatible with many older computers. This is by design, as Microsoft purposely blocks some older hardware. While there are ways to bypass the compatibility check, Microsoft can close them at any time, including possibly blocking future updates. It just isn't worth the hassle, folks. Ultimately, if the Windows 11 installer says your PC is incompatible, you should either stay on Windows 10 while it is supported or switch to Linux.
If you want to switch to Linux but don't know which operating system to choose for your aging PC, I have a suggestion. Released today, Zorin OS 16 Lite should be an excellent Linux-based Windows 11 alternative for older computers. The distribution is based on Ubuntu 20.04.3 LTS and uses Xfce 4.16 as its desktop environment; it should seem very familiar to Windows users. The lightweight distro comes with great software pre-installed so beginners can start using their computer right away. It even offers a simple way to install and run Windows programs!
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