Articles about Ford

In a significant strategic maneuver, Ford Motor Company has announced the recruitment of Apple veteran, Peter Stern, to oversee its newly established Ford Integrated Services. This pivotal appointment signals Ford’s intensified focus on enhancing software-driven customer experiences across its Ford Blue, Model e, and Ford Pro platforms.

Peter Stern’s credentials are indisputable. Serving as vice president of Services at Apple for over six years, he played an instrumental role in the conception and execution of an array of Apple’s services, including Apple TV+, Apple News+, and Apple Arcade. His expertise in integrating hardware, software, and service offerings will be invaluable to Ford’s ambitious agenda.

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Ford and Google are to create a new partnership designed to accelerate the automobile giant’s digital transformation, and reinvent the connected vehicle.

The two firms are creating a new collaborative group, called Team Upshift, to leverage the talent and assets of both companies and unlock personalized consumer experiences and data-based opportunities. These will potentially include new retail options and ownership offers based on connected vehicle data.

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One of the world’s largest car manufacturers, US-based company Ford, plans to invest $1 billion to research and build artificial intelligence for its vehicles.

Ford states that it will invest $1 billion in the Argo AI startup within the next five years, which will focus on building and developing self-driving car technology.

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Another big show is looming on the horizon, though it seems the last big electronics expo just recently wrapped up. Mobile World Congress, which runs February 22-25 in Barcelona, Spain, is thought of as strictly a show for handsets. In fairness, that's what it mostly is, but other things tend to premier there also.

This year, for instance, Ford plans to be there again with CEO Mark Fields giving a keynote address featuring the unveiling of new in-car technology, something the company has become known for.

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Google and Ford have decided to join forces to build self-driving vehicles by forming a joint venture. Google’s technology will enable the cars to drive autonomously, while Ford will design and manufacture the vehicles being used.

The partnership between Google and Ford will be announced by Ford at this year’s Consumer Electronics Show in January. This joint venture will take the pressure of designing its own vehicles off of Google while helping Ford gain valuable knowledge and insight into self-driving software development.

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When it comes to automobiles, I only buy from Ford. Why? Well, besides admiring the company's design and quality, I like supporting American companies when possible. In other words, I am interested in both American cars and that particular company.

My interest in cars might not be surprising to you, because I am a male, right? Well, if you really do agree with that statement, and think my gender made me predisposed to liking cars, shame on you. Unfortunately, it is that sort of gender-bias thinking that can deter girls from being interested in cars. Even worse, this sort of bias can negatively impact a girl's interest in STEM. If you are not familiar, that stands for Science, Technology, Engineering and Math. These are all things at which women are capable of excelling, but years of gender discrimination has caused society to push females away. Today, Ford Motor Company is partnering with 'Girls Who Code' to encourage female interest in STEM.

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The green revolution has hit the auto industry and it has become time to adapt or move on. The company started by Henry Ford has always been near the front in innovation, especially under Alan Mulally. We've seen Ford Sync evolve into the platform it now is and the introduction of electric vehicles.

Now the company is laying out its plans for the next few years and a lot of that involves energy savings. The environment is in trouble and fossil fuels are part to blame.

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Noise-canceling headphones do a great job of filtering out unwanted background sounds, such as the rumble of traffic or the chatter of crowds. It’s a clever technology, and one that Ford is set to implement in its vehicles, starting with the all-new Ford Mondeo Vignale.

The car giant’s Active Noise Control tech emits sound waves that cancel out engine, transmission, and wind noise, resulting in a much quieter journey. No need to crank up your music to drown out unwanted external sounds.

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