iPhones have a tendency to hold their value more than other phones -- and it's a similar story with other Apple products. If you were thinking of upgrading your handset to one of the latest models and you're considering trading it in with Apple, you'll be pleased to hear that your old iPhone just became more valuable.

Apple is running a time-limited promotion which means you could bag yourself up to $100 extra credit when you take advantage of the Apple GiveBack program. You could earn up to $300 to put towards your next Apple device.

In May 2010, I wrote about Apple's market cap passing top-valued Microsoft; it's only fitting to follow up with an analysis about the unbelievable turnabout that, like the first, marks a changing of technological vanguards. Briefly today, the software and services giant nudged past the stock market's fruit-logo darling. A few minutes after 1 p.m. EST, the pair's respective market caps hovered in the $812 billion range, with Microsoft cresting Apple by about $300 million. By the stock market close, a rally for Apple put distance from its rival: $828.64 billion to $817.29 billion, respectively (Bloomberg says $822.9 billion, BTW). Consider this: As recently as October, Apple's valuation touched $1.1 trillion. But since the company announced arguably record fiscal fourth-quarter earnings on November 1st, investors have punished shares, which currently are down about 21 percent.

Apple has long been a perception stock, even when under the tutelage of CEO Tim Cook company fundamentals deserved recognition. But perhaps Wall Street finally realizes the problem of iPhone accounting for too much of total revenues at a time when smartphone saturation saps sales and Apple pushes up selling prices to retain margins. More significantly: Apple has adopted a policy of fiscal corporate secrecy by stepping away from a longstanding accounting metric. I started writing news stories about the fruit-logo company in late 1999. Every earnings report, Apple disclosed number of units shipped for products contributing significantly to the bottom line. No more. Given current market dynamics, everyone should ask: What is Cook and his leadership team trying to hide?

Apple has a four-day shopping event running from today until Monday, promising shoppers "special offers when you buy select products". Running from the day that is a celebration of commercialism and capitalism, Black Friday, through the weekend and up to Cyber Monday, the Apple Shopping Event is -- unfortunately -- nothing to get excited about.

This is not entirely unexpected. Apple has form when it comes to disappointing Black Friday offers. If you were hoping for massive discounts, prepare to feel let down.

If you have an iPhone, you use Siri; if you have an Android phone, you use Google Assistant. Right? Thanks to Siri Shortcuts -- and an update from Google -- it's now easier than ever to access Google Assistant on your iPhone with a voice command.

With iOS 12, Apple introduced Siri Shortcuts giving users the opportunity to record their own voice triggers that can then be used to perform different actions. Now Google Assistant supports Siri Shortcuts, so you can access it via Siri.

If you're an iPhone X owner, you could well be one of the unlucky people who has experienced a ghost touch problem with the screen.

Acknowledging that there is a problem, Apple has announced a free display repair program which customers can take advantage of if they have handsets with the issue. Here's what you need to know about getting your screen sorted out free of charge.

Ultra-fast 5G wireless is going to change the world... eventually. It won't just disrupt the mobile ISP business, but home internet as well. Throughout 2019, I fully expect consumers to be bombarded with 5G marketing that will sell it as the next big thing. And yes, the new standard will be pretty great, but it is not yet necessary. You see, the 5G infrastructure is not yet ubiquitous, and it won't be for a long while. So while there will probably be Android phones with high-speed 5G modems in 2019, owners largely won't have any way to take advantage of it.

According to a new report from Fast Company, Apple will be sitting out the 2019 5G shenanigans, instead waiting for at least 2020 to launch the iPhone 5G. You know what? That is very wise. The fruit-logo company is seemingly opting to wait until 5G is worthwhile and not merely a marketing tool.

Apple has announced that, as of next quarter, it will no longer report unit sales figures for iPhones, iPads and Macs. The news came at the company's Q4 earnings call at which it was revealed that iPhone unit sales have remained static -- despite a revenue increase.

The change is in line with how Apple already treats other hardware sales -- such as those of the Apple Watch and HomePod -- which it groups together rather than revealing sales in individual categories.

Later today Apple is holding an event in Brooklyn at which we expect to see a new iPad Pro, iMac and MacBook Air. That's the hardware side of things. Today is also about software -- specifically iOS 12.1 which holds many treats for iPhone and iPad users.

The latest version of iOS will be available today, and it includes Group FaceTime and more than 70 new emoji. On top of this, there's also Depth Control in real-time preview and dual-SIM support for iPhone XS, iPhone XS Max and iPhone XR.

Before emojis took over the world, people who wanted to add some tone or feelings to text messages or emails would use emoticons (or smileys) -- faces made up of punctuation characters.

They’re still in use today, but people prefer to send emojis, or -- if you’re an iPhone user -- you might enjoy using Apple’s new face-tracking Animoji instead. But if you want to go old school, there’s a special emoticon keyboard hidden inside iOS.

A new option is in the process of rolling out to Facebook users around the world: the ability to post 3D photographs. The key attraction here -- apart from the fact that 3D images look kind of cool -- is that no special equipment is needed.

Of course, you have to be realistic with your expectations. The new 3D photos feature does not create interactive, fly-through images or anything fancy like that. Rather it plays with parallax effects to create the illusion of depth that you can enjoy by scrolling, panning and tilting your phone.

Apple is buying part of Dialog Semiconductor, a chipmaker based in Germany. The iPhone manufacturer is interested in Dialog's power-management technology and has put forward $300 million for it.

On top of this, Apple has committed an additional $300 million to make purchases from other parts of Dialog's business, making this the largest deal the company has undertaken. As part of the arrangement Apple will acquire patents from the chipmaker as well as 300 staff.

The UK's High Court has blocked legal action brought against Google by the group Google You Owe Us. The group represented Apple smartphone owners and claimed that Google had collected personal data from over 4 million iPhone owners.

Fronted by former Which? director Richard Lloyd, Google You Owe Us said that between August 2011 and February 2012 the search giant bypassed iPhone privacy settings and gathered user data for advertising purposes.

Without a mobile operating system of its own, Microsoft is doing more for iOS and Android users than ever before. One example of this is the Your Phone app which makes it possible to view your Android phone's photos on your computer, as well as viewing and sending text messages from the comfort of Windows 10. Microsoft has also promised to enable an exciting-sounding app-mirroring feature.

As long as you have upgraded to the Windows 10 October 2018 Update, you'll have the Your Phone app installed on your computer already. Here we take a look at this handy tool and show you how to get started with it.

Having introduced a new Voice Access app to allow for full voice control of Android phones, Google has also redesigned Google Assistant on both iOS and Android.

The revamp makes the app a more visual experience, with Google acknowledging that while the Assistant is a voice-activated tool, touch is also a key component. With the redesign, Google hopes that bigger visuals and new controls will make it easier and faster to get things done with a combination of voice and touch.

Apple has released the second beta version of iOS 12.1 and while the iPhone-maker is heralding the including of more than 70 new emoji, the bigger news is that it includes a fix for the charging problem users have been complaining about.

When owners of the new iPhone XS and iPhone XS Max started to complain that their handsets were not charging, it was initially thought there was a problem with the latest hardware. But it seems that the problem was actually down to iOS 12.