Illuminate your Windows 11 experience with Dynamic Lighting
As technology continues to evolve, so do the ways in which we interact with our devices. The integration of "Red, Green, Blue" (RGB) lights within various gadgets has opened up a realm of personalization, allowing users to create unique environments that extend beyond the screen. Microsoft has recognized this trend and with its latest feature update, unleashes the power of Dynamic Lighting on Windows 11.
The Dynamic Lighting feature in Windows 11 embodies a step towards a more unified and interactive user experience. It finally grants users the liberty to control their RGB devices right from the Windows Settings -- something many of us have been waiting for. This means you can now extend your Windows accent color to the devices around you, synchronize RGB effects across devices from different brands, and have finer control over how apps manage your device’s lights.
Consumers want personalized experience but worry about sharing the data that drives it
European consumers want the personal touch in marketing communications, but are reluctant about sharing the data that enables it.
A new report, from customer engagement platform Twilo, shows 51 percent of European consumers say they will become repeat buyers after a good personalized experience, while 49 percent will tell a friend or family member, and 33 percent will become a member of the brand's loyalty program for deals and rewards.
Between a rock and a hard place: Privacy vs Personalization
A survey by Deloitte reveals that as many as 79 percent of people are ready to share their data if they see obvious value in doing so. However, people also need to know that their data privacy is taken seriously. For companies at the cutting edge of personalization in technology and marketing, this means reassuring customers that their data will be kept safe and used transparently and for their own benefit.
While personalization and privacy may seem diametrically opposed, it is possible for businesses to achieve both and prosper. We can compare the privacy versus personalization dilemma with the legendary myth from Homer’s Odyssey, Scylla and Charybdis. These two sea monsters presented a perilous choice to our hero Odysseus, who needed to creatively navigate a route between the two. In the same way, businesses must carefully maneuver between the need for privacy and an ever-deeper demand for customized services.
Why customers are reluctant to share data online and what you can do about it [Q&A]
Brands are increasingly focussed on providing a good digital experience for their customers, yet many people remain reluctant to share their information with websites.
What are the reasons behind this reluctance? And what can enterprises do to overcome it? We talked to Josh Koenig, co-founder and chief strategy officer at SaaS web platform Pantheon, to find out.
UK consumers willing to give up social media rather than part with more data
A new study shows that 63 percent of the UK population distrust social media due to privacy concerns and what's more as a result of privacy issues or other public scandals involving social media, 30 percent of consumers have either disabled social media (17 percent) or plan to within the next 12 months (13 percent).
The research, from digital experience company Acquia, shows only 27 percent say they would be willing to part with more data to retain access to platforms. While 48 percent indicate that recent revelations about data sharing practices have led to them using social media less often.
Brands must deliver personalization, even in a cookie-less future
Apple recently changed how the company handles consumer data and this singular move will transform how we market products in the future. Apple gave each user greater control over who tracks their data, how it can be shared, and where that information is used. Similarly, consumer data privacy legislation changes are happening all over the world.
Data collection has been synonymous with the modern consumer experience and the way brands interact with their customers. But new privacy initiatives are bringing about a new age of digital marketing strategy. Further protection of consumer data will make it more difficult for companies to understand the desires of their customer base, at least in comparison to the third-party data collection practices that are so common today. But this could actually be a good thing.
Recent Headlines
Most Commented Stories
BetaNews, your source for breaking tech news, reviews, and in-depth reporting since 1998.
Regional iGaming Content
© 1998-2025 BetaNews, Inc. All Rights Reserved. About Us - Privacy Policy - Cookie Policy - Sitemap.