If you believe the rumors -- and I rarely do, unsubstantiated -- Google+ and Nexus are over. Gossipers claim the social network will lose identity and prominence, while the Nexus 6 smartphone is no more than dust in the wind. Who is writing the script here? George R. R. Martin? Because the Google killing-spree has a "Game of Thrones" (aka Song of Ice and Fire) feel to it -- you don't know which product will be killed next. For sure, the death count is mighty since Larry Page's return as CEO three years ago.

But Google will make a huge mistake if it backs off Plus, or worse, puts Nexus to the sword. These assets' value is immeasurable. Enthusiasts are any company's best marketers, and these products command large and vocal fan bases. Enthusiasts are crucial to Google gaining and maintaining brand charm, particularly as government overlords answer competitor complaints: "Antitrust! Antitrust!" Fans aren't just good marketers, they are foot soldiers rallying against invaders, like European or U.S. trustbusters.

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As something of a browser butterfly, I like to keep an eye on what's happening with browsers other than the one I'm currently using fulltime. Like many tech journalists (and non-journalists for that matter), I gave up on Internet Explorer quite some time ago, opting for Firefox initially. I also dabbled with Opera and Waterfox, amongst others, but for a number of years it was Firefox that delivered web pages to me. Sadly, I noticed that things started to slow down. New versions were more bloated and sluggish, and in the search for better performance, I ended up with Chrome. I've been a Chrome user for years now, but I was recently spurred into trying out Firefox once again.

Quite where the impetus came from, I'm not sure -- just one of those "let’s see if anything's changed" moments, I guess. Apart from little quirks like the refresh button being on the "wrong" side of the program window, Firefox seems pretty decent. I was impressed by the sharpness of the display for starters -- I had forgotten that Chrome handles high DPIs very poorly. As I'm using a Surface Pro running at 1920 x 1080, running at 150 percent DPI scaling is essential (I don’t have microscopes for eyes!) and Chrome makes everything look slightly blurry... not enough to put me off -- I'm still using it, after all -- but Firefox was a revelation!

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If you Google yourself, do you stumble across information you would rather wasn't online? Those naked photos of you cavorting in the garden or a snippet from a drunken rant in an online forum could be sitting there for all to see. The page in question may have gone, but that's not to say that you won’t still appear in Google search results.

Obviously there are situations in which this could be detrimental to your reputation, and it's understandable that you might want something done about it. Following a case presided over by the European Union Court of Justice in Luxembourg, judges have ruled that, in certain circumstances, people may ask a search operator to remove data about them from search results.

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It is said that Twitter is the social network for those who suffer from verbal diarrhoea, and it's certainly true that you have to be slightly selective about who you follow if you are to avoid drowning in an avalanche of overwhelming drivel. But even if you do pick and choose who appears in your timeline very carefully, there may be times when you want certain people to just shut up. You could stop following them, or even go as far as blocking them, but this might be seen as taking things a little too far. Twitter's new mute function could be the solution to the problem you didn’t know you had.

Announced in a post on the Twitter blog, Product Manager Paul Rosania says the feature is being rolled out to not only the web version of Twitter, but also the official iOS and Android apps. In many ways, muting is a watered down version of blocking a user and it could prove useful in certain circumstances. You may have some friend who is watching a show you've yet to catch up with. To help avoid spoilers, you could mute their tweets until you're up to date; the same idea rings true for sporting results, and other big announcements.

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Security is always important, but now that we find ourselves in a post-Heartbleed world, it seems that there is more importance than ever being placed on passwords and the safety of online accounts. The constant advice, that we should be using unique passwords of ever-increasing complexity for each service we use, means that there is a greater chance of forgetting our login details. This is something that Twitter recognizes with a couple of account safety changes that are being introduced today.

A new password reset procedure lets you choose whether reset details should be sent to your registered email address or phone number. Having a choice is helpful in case you no longer use the email address you registered with, or if you have switched phone numbers. Choice is good! Mobile users will also find that the reset process has been improved, and Twitter helpfully provides some tips to aid with selecting a strong new password.

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It has been mentioned here and there, but to be honest I am very surprised that more of a stink has not been kicked up about Yahoo's announcement last week. Quietly slipped into a blog post by the slightly ironically named Yahoo Privacy Team, the web firm announced that "Do Not Track settings will no longer be enabled on Yahoo". Yep, sod privacy, Yahoo is more concerned with delivering "A Personalized Experience" -- Yahoo's capitalization, not mine.

Do Not Track has been around for a few years now -- interestingly, Yahoo was one of the first companies to start using it -- and it makes it possible for users to prevent websites from monitoring their online activities. It's a feature that is supported by a number of browsers, either as a built in option, or one that can be added through the use of an extension, and it is something that has been welcomed by privacy groups all over the world.

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While social media allows people to connect with each other, it can also create jealousy. If a man discovers his new girlfriend has 250 male friends, it is potentially going to create lot of stress for that guy. He is going to feel that he has a lot of competition that he would not have known about if social media did not exist.

It is also going to make him feel insecure in the relationship, and make him feel jealous over his new partner. A person likes that feeling of exclusivity, that he is the one who matters to his partner first and foremost. Social media interferes with that feeling because it makes the person feel that his new flame has many social contacts who could compete with him. Furthermore, when the partner spends a significant amount of time on social media sites engaged in contact with members of the opposite sex, the person is likely to feel jealous and that will lead to trust issues. He may become suspicious of his girlfriend and her activities on those sites.

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Free storage space is very common, and it's available from the likes of Dropbox, Google and countless others. Microsoft's OneDrive also gives users a certain amount of free online storage space, and today business users receive a massive boost -- a forty-fold increase in capacity. OneDrive for Business storage is being boosted from 25GB to 1TB per user, and the same is true for Office 365 ProPlus customers.

Microsoft is putting ever-increasing faith in the cloud, particularly for its business users. "The cloud is about breaking down walls between people and information. Not building a new set of islands in the sky", states the Office blog. There's a third announcement too: "we’ll help organizations migrate data to OneDrive for Business". It's not quite clear exactly what this entails, but it certainly sounds good for anyone who has their data hosted elsewhere.

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It seems that the world of technology is much like the world of politics and religion -- oh yes, we are going down that road -- you pick your side and you stick to it. While it is great to be decisive in what you believe in, it can also be very limiting. It creates a sense of black and white, ignoring the myriad shades of grey that undeniably exist. It stunts the palate and narrows the mind. This is the effect that Google has had on the world, or the world of technology at least. Just as many people will unquestioning accept what is proffered by their religious text of preference, too many people fail to look outside of what Google has to offer.

It seems that Google is a god to many people, and this is worrying. My colleague Joe Wilcox has written extensively about the importance of writing for one's audience rather than for Google. Refusing to tailor one's content to meet the demands of Google's ever-changing algorithms may mean fewer hits, but it will almost invariably mean higher quality content and a more enjoyable, readable and unique experience for readers. And at the end of the day, that is what matters. Google is not my god. I'm an atheist -- and I'm extremely glad to be.

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On April 24, the Google+ community lost a valuable promoter and leader. Vic Gundotra, head of Google's social media network, announced that he is stepping down and leaving the company. Mr. Gundotra deserves great applause, as he was in charge during the initial growth of the best social media network on the internet.

Yes, that's right, Google+ is the best -- it is friggin' awesome. It is better than Facebook. It is better than Twitter. Despite what the tech community may echo, the service is actually loved and adored by some, including myself. But OK, what makes Google+ so awesome? Here are some of my reasons.

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The internet has been responsible for changing the way we go about many of the tasks in our day-to-day lives. Not least it has changed the way we shop.

Customer experience specialist Baynote has released a new infographic map showing the growth of e-commerce across the world.

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Google has a lot of mud thrown at it, and while a lot of it slides off, there is a good proportion that sticks. There are a variety of accusations levelled at the search giant -- evil, self-serving, monopolistic, nosey, invasive, overbearing, corporate, et cetera, et cetera -- but could it be that the power the company wields is actually a good thing? Could Google use the sway it holds over website owners to make the web a better place? But before we start praising Google, there's no harm in sticking the boot in first, eh?

For many people, Google is a bully. In the constant search for page views, ranking in Google matters -- it matters a lot. My colleague Joe Wilcox argues that writers should write for themselves and their readers rather than Google -- something I would strongly advocate -- but until this notion gathers momentum, there are still countless bloggers panicking themselves silly about what impact the latest search algorithm changes will have on their position in search results. It can be a constant game of catch-up, requiring endless changes to optimize content for maximum visibility -- all too often at the expense of readability and reader experience.

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It has often been said that making use of any social network is an exercise in vanity or narcissism. The likes of Facebook, Twitter, Google+ and other similar tools give anyone a platform to voice their views, concerns, complaints and anything else they feel inclined to get off their chest. But what matters about each of these social networks -- for the vane narcissist, at least -- is the number of people who are actually reading the words that are published. Unburdening online can be a wonderfully cathartic experience, but all the better if it is read by tens of thousands of people rather than just hundreds.

Each network gives you its own way to keep track of your potential audience. On Facebook, it's easy to keep track of the number of friends you have, while on Twitter it's the number of followers that's important -- as well, of course, as the coveted blue verified badge. Similarly on LinkedIn, it is easy to see how many people you’re connected to, and in the case of Google+ you can check how many people have circled you. But then there is the matter of how these figures translate into actual views.

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One of the great things about social networks is that it is possible to connect with people without the need to share email addresses. This means that you can remain "friends" with someone on Facebook, but not get to the point where you're handing out your email address and worrying about checking your inbox. The same is true of LinkedIn, but the difference with this "professional network" is that you're probably connecting with a larger number of people you would rather didn’t have your personal contact details. This comforting level of security was wiped out by Sell Hack.

This free browser extension -- available for Firefox, Chrome and Safari -- could be used to expose the email address associated with any LinkedIn account, regardless of whether you are connected to the person you are, essentially, spying on. Perhaps understandably, this caused a degree of upset and resulted in LinkedIn sending a cease and desist notice to the extension's developers. Sell Hack adds a "Hack In" button to social network pages which, when clicked, reveals the email address used by the account owner to create their page.

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Kim Dotcom -- the man behind the infamous MegaUpload, and then Mega -- has been out of the spotlight for a little while, but now he's back with renewed strength. This time around he's not trying to launch a new service, but a new branch of his career. Not content with bringing free cloud storage to the masses, Dotcom is now venturing into politics, launching the Internet Party in New Zealand. He finds himself in an interesting position as he is currently fighting extradition to the US where he faces charges of infringing copyright.

As the name suggests, the Internet Party is concerned primarily with what's happening online. The party has a fairly simple mission statement. "The Internet Party was founded on the spirit of the Internet, to get an open, free, fair, connected and innovative society". It is described as "a party that will give you faster, cheaper Internet, create high-tech jobs, protect your privacy, and safeguard our independence".

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