Polaroid appoints Lady Gaga as creative director
CES 2010 has only just got underway in Las Vegas, but the most bizarre news from the massive consumer electronics show is already here: Polaroid has signed a multi-year partnership with Lady Gaga in which the singer becomes creative director for a specialty line of Polaroid Imaging products.
It's not clear what Lady Gaga will be actually designing for Polaroid, but chances are she will promote specially branded digital cameras in an attempt to make Polaroid more attractive to a younger generation. Nikon has long been selling cameras with the help of Ashton Kutcher, although it's unlikely the TV-turned-Twitter star has any input into Nikon's designs.
"Lifestyle, music, art, fashion: I am so excited to extend myself behind the scenes as a designer, and to as my father puts it--finally, have a real job," said Lady Gaga, who will be making an appearance at CES on Thursday. Lady Gaga already has her own line of headphones under the Beats by Dr. Dre brand.