Google antitrust: Getty Images files complaint against search giant for image scraping and piracy promotion

Google is already embroiled in one antitrust case in Europe where the company stands accused of abusing Android's dominance. Now photo agency Getty Images is accusing Google of promoting piracy and engaging in anticompetitive behavior by 'scraping' images from third party sites.

In a familiar-sounding complaint, Getty Images also says that Google skews search results in favor of its own services -- such as Google Images. The photo agency says that this directly impacts upon rival services, but perhaps the big charge is that a change made to Google Images provided access to copyrighted material and "promoted piracy, resulting in widespread copyright infringement".

In scraping images from other sites, Getty Images says that Google is reducing the incentive for internet users to visit the sites from which they originate. The company says: "Because image consumption is immediate, once an image is displayed in high-resolution, large format, there is little impetus to view the image on the original source site. These changes have allowed Google to reinforce its role as the internet’s dominant search engine, maintaining monopoly over site traffic, engagement data and advertising spend. This has also promoted piracy, resulting in widespread copyright infringement, turning users into accidental pirates".

Yoko Miyashita, Getty Images' General Counsel, says that the case being brought against Google is about standing up for the right of photographers around the world:

Getty Images represents over 200,000 photojournalists, content creators and artists around the world who rely on us to protect their ability to be compensated for their work. Google's behavior is adversely affecting not only our contributors, but the lives and livelihoods of artists around the word -- present and future. By standing in the way of a fair marketplace for images, Google is threatening innovation, and jeopardizing artists' ability to fund the creation of important future works. Artists need to earn a living in order to sustain creativity and licensing is paramount to this; however, this cannot happen if Google is siphoning traffic and creating an environment where it can claim the profits from individuals' creations as its own.

This is not the first time Getty Images has brought legal action against a company. A couple of years ago the company complained about Microsoft's Bing Image Widget which was later decommissioned. The case against Google is not exactly new, but Getty has been unhappy with the proposals put forward:

When Getty Images first raised concerns with Google three years ago, Google’s proposed solution was no solution at all: accept its presentation of images in high-res format, or opt-out of image search. This would mean allowing the harm to continue, or becoming invisible on the Internet, making it even more difficult for users to legitimately source and license images.

Photo credit: Feng Yu / Shutterstock