Birst delivers enhanced analytics capabilities

Companies are increasingly turning to analytics to gain a competitive advantage and help with customer retention. But a recent study from cloud analytics specialist Birst reveals that half of the companies surveyed that attempted to create in-house analytics products reported being unsatisfied with the results.

To meet demand for reliable analytics products, Birst has announced new capabilities that boost time-to-market and deliver improved user experiences.

Features include new JavaScript APIs which enable third-party applications to interact with Birst using bi-directional data filters. This means applications can dynamically update based on events and data signals that happen in Birst, but also that Birst can recognize filters from an external application and modify its visualizations accordingly.

Customers can embed custom visualizations, such as D3.js and Google Visualization APIs, in Birst dashboards. Using Birst's User Data Tier to source these visualizations, customers can access governed data that is optimized for analytics. In addition customers can define user profiles to offer dynamic and personalized experiences thanks to self-service data preparation and enrichment capabilities which can be run by end users.

"Both software and non-software enterprises are increasingly recognizing the benefits of building and deploying data products with an embedded solution," says Brad Peters, chief product officer at Birst. "Used effectively, embedded analytics turn an operational application into a market leading product. With Birst, companies are maximizing their user adoption and achieving competitive advantage".

You can download the survey results from the Birst website and there's an upcoming series of webinars to allow you to learn more about how Birst's analytics are being used.

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