New solution delivers compliance for business Instagram users

Businesses are increasingly adopting Instagram within the enterprise as a tool for building brand awareness and connecting with prospects and customers.

But as with any form of business communication it's subject to regulatory control. Regulators may classify Instagram posts as advertisements and exchanged comments as business records. To address this, compliance specialist Actiance is adding Instagram support to its Actiance Socialite platform, which enables companies to capture social media posts in context and retain data, including the images, for instant search and retrieval.

"Forward-thinking companies are increasingly using Instagram and other social channels to connect with digital audiences. Yet as they do so, they must remain compliant with data preservation and social media endorsement regulations," says Joanna Belbey, social media and compliance specialist at Actiance. "Actiance Socialite makes it easy for companies to support new channels, such as Instagram, as they enter the enterprise and make the most of their communications data for both regulatory and business purposes".

As with more traditional communication channels like email, failure to follow compliance regulations -- such as the Securities and Exchange Commission (SEC) Rule 17a4 which dictates how information must be preserved on electronic media -- on social media can lead to injunctions, fines, and costly lawsuits. Actiance Socialite downloads Instagram images and comments for preservation so that companies can provide proof of supervision in the event of audits, monitor their Instagram activity for governance and policy enforcement, and create analytics using captured Instagram activities.

You can find out more about Socialite and how it works on the Actiance website.

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