New platform aims to deliver personalized communications to any device
In order to retain customers businesses need to be responsive to their needs and send them relevant communications.
Mobile growth platform company Urban Airship is making it easier for marketers to do this with a service that lets them deliver individualized messaging to any platform, device or marketing channel and use real-time customer data from any system.
It uses a two-pronged approach with what it calls Open Channels and Open Profiles. Open Channels, allows companies to reach customers with rich notification-style messaging on any channel -- from chat messaging services and email, to intelligent personal assistants and in-car information systems.
Open Profiles allows the collection and processing of real-time customer behavior, events and attributes from any system or channel. This allows the building of richer user profiles for real-time automation and messaging orchestration. This data is also available in Urban Airship Insight to analyze customer patterns or for real-time streaming through Urban Airship Connect to populate data warehouses and trigger user-level actions in other systems.
Open Channels and Open Profiles together deliver the ability to both learn and act on what customers care about most, capturing customer interactions and delivering relevant messages everywhere in real-time.
"Experts predict that the next 10 years will generate an order of magnitude more change than we have seen in the last 10 years," says Brett Caine, CEO and president of Urban Airship. "With this velocity of change, a closed marketing cloud simply can't keep up with the pace of business and customer demands. We're opening up our platform to address the growing complexity and expanding opportunity for businesses to individually interact with customers wherever they are. Customers will demand it, and our Mobile Growth Platform will help businesses achieve it".
More information on the platform is available on the Urban Airship website.
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