Sentiment analysis helps sales teams measure customer reaction

One of the problems sales teams face is knowing how their pitches, presentations and marketing materials are perceived by the customer.

Cloud-based sales and content management platform Pitcher is hoping to offer teams better insight with its newly patented Sentiment Analysis Module (SAM).

SAM allows sales representatives working in the field to seamlessly gauge and analyze customer reactions to sales and marketing materials, presentations and pitches in real-time. It gives front-line teams the ability to engage their customers and collect sentiment reactions to pitch materials, which are expressed either verbally or through gestures.

While sharing content that highlights product offerings, field reps can rate the customer's reaction as positive, negative or neutral. The feature also allows users to make on-the-go adjustments to presentations and content flow based on customer feedback to create an interactive and dynamic presentation.

"We are thrilled to announce that our Sentiment Analysis Module has been awarded a patent by the US Patent and Trademark Office," says Mert Yentur, CEO of Pitcher. "Pitcher's mission is to make field sales roles more effective and efficient, and this feature goes beyond traditional reporting -- it is an intuitive way to enhance feedback collection and speedy reporting for all sales and marketing teams".

SAM is an addition to the Pitcher platform which helps ensure that the right content is available to field reps whenever and wherever they need it -- regardless of device or platform. It has a feature-rich, intuitive user interface that delivers a centralized digital asset library and analytics on a single platform.

You can find out more about the Pitcher platform and SAM on the company's website.

Image Credit: Syda Productions / Shutterstock